D'Marcus Howard is a signed artist and worship leader exploring his personal brand. He has over 9 years experience leading worship and is currently pursuing an Associate's degree in Music Business. His goals are to build his online presence, record a Christian album, and open a recording studio to help other artists. He outlines his skills, credentials, target audiences of pastors and religious leaders, and plans to connect with leaders at various churches to promote himself.

1. PERSONAL BRAND EXPLORATION
D’Marcus Howard
Project & Portfolio I: Week 1
April 9, 2022

2. I am not your average music teacher or artist. I
have been singing seriously since the age of 18
and am now a signed artist with Capitol Music
Group and Rethink records. I sing with a group
by the name of Cross Worship. We have a
YouTube channel with over 200k subscribers
and over 60 million views. Leading people to an
intimate place musically has always been a
passion of mine. Music heals and to be
someone who’s been gifted with a voice to sing
is something I’ll always treasure.I always think
positively in any situation and am passionate
about helping others find their true potential.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Worship Leader
• Worship & Arts Minister
• Worship Coordinator
BRAND ARCHETYPE - I lead with
excellence and display the standard
that other aspire to reach. I am to
create success, not only for myself,
but for anyone I encounter.
Worship/Music Director for Churches/Religious Market
Picture Relevant
to Your Industry
Goes Here

4. Pastors/Religious Leaders
TARGET AUDIENCE
Brian Tome
Outreach Plan:
• I will browse Brian Tome’s website to get to know more
about him.
• I will use the email provided on Brian Tome’s website.
• I will follow-up in 2 weeks if I haven’t heard back from
Brian Tome.
Senior Pastor at
CrossRoads Church
Troy Culbreth Sr.
Outreach Plan:
• I will browse TSNBChurch’s website to gain more
knowledge about the church and leadership.
• I will try to meet with Troy Culbreth in person but going
to the church to schedule a meeting.
• I will follow-up with Troy Culbreth 2 weeks after our
initial contact.
Senior Pastor at
TSNBChurch
Matt Massey
Outreach Plan:
• I will do browse Vineyard Cincinnati Church’s website
and browse Matt Massey’s tab to learn more about him
and the organization.
• I will call Vineyard Cincinnati Church in order to speak
with Matt Massey.
• I will follow-up with Matt Massey in 1 week.
Senior Pastor at Vineyard
Cincinnati Church

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Build my online presence and following.
‣ I will broadcast live 2 days a week via my
social media platforms in order to build my
online/social media presence.
Mid Term: (2027)
• Record my first Christian/Gospel Album.
‣ I will meet with producers and writers by Spring
of 2026 to begin brainstorming and production
on this album so that production is complete by
Spring 2027 and released Summer of 2027.
Long Term: (2035)
• Build a recording studio for upcoming worship
leaders/artists.
‣ I will meet with my team of contractors in 2034
to begin the building process of our new 12
room recording studio. Grand opening Fall of
2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Excellent interpersonal skills Novice / Adept / Expert
Organizational Skills Novice / Adept / Expert
Creativity & Teachability Novice / Adept / Expert
Play Instruments (piano, guitar, etc.)
SOFT
HARD
Novice / Adept / Expert
Proficiency in Ableton Live, Planning Center
Online and Omnisphere
Novice / Adept / Expert
Leadership Ability Novice / Adept / Expert
Ability to work with a team Novice / Adept / Expert

7. I help worship ministries build stronger
worship teams by leading them with
excellence and loyalty in order to help them
create a standard that reflects what a great
worship ministry should be.
PROMISE

8. CREDENTIALS
Work Experience:
• Choir/Music Teacher at CSR Academy
from 2017-2021. I taught elementary and
middle schools students the
fundamentals of music and choir on a
basic level.
Education:
• Music Business, A.S., Full Sail University (Exp. 2022)
Leadership Roles:
• I have been on the worship team as a
lead vocalist at my current church for 8
years. I also run rehearsals for vocalists,
teaching parts and lyrics to the team.
• I am the assistant to the current Worship
pastor.
Picture Relevant
to Your Industry
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9. COMPETITION
Samuel Graves
Industry Experience:
• Served under other worship
pastors; David Virgo, Travis Cottrell,
Jermi and Amy Richardson
Education:
• Senior at Lee University studying to receive BS in
Discipleship minoring in Music & Worship (Graduating
July 2022)
Leadership Experience:
• Over 10 Years experience as a Worship Pastor/Director
at various churches
Skills and Proficiencies:
• Music Theory
• Discipleship
• Music Production
D’Marcus Howard
Overall Online Presence:
• How many connections? (102), banner image
customized? (Yes), professionalism of headshot? (Artist
photo but professional), how detailed is the
profile?(Very), published articles? (None), active on
other social media? (Yes), is their LinkedIn URL
customized? (Yes)
• Grade: Superior, 95 out of 100
Industry Experience:
• Served under Troy Culbreth for 12 years.
• Apart of international recording group by
the name of Cross Worship since 2013
Education:
• Senior at Full Sail University studying to receive AS in
Music Business (Graduating in September 2022)
Leadership Experience:
• 9 years of experience as Worship Leader with churches
and worship group
• 3 years of experience as Worship Pastor
Skills and Proficiencies:
• Team Development
• Worship Music
• People Management
Overall Online Presence:
• How many connections? (0), banner image
customized? (No), professionalism of
headshot?(Profesional), how detailed is the profile?
(N/A), published articles? (None), active on other social
media? (Yes), is their LinkedIn URL customized? (No)
• Grade: Poor, 15 out of 100

10. BRAND POSITION
For pastors and religious leaders who are looking
for a great worship pastor/director, I provide the
musicality, LOVE FOR GOD, AND STYLE A
YOUNG WORSHIP LEADER SHOULD express
while remaining teachable, striving for excellence
and leading with humility.
“D’MARCUS”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Vineyard School of Worship Summer Session
‣ Jun 13-17, 2022 | Sandbury, OH
• The 99 Conference
‣ Sep 23-24, 2022 | Lexington, KY
• Writing Worship Conference
‣ Sep 26-28, 2022 | Franklin, TN
Digital Marketing
• Primary Content: I will post more videos of me singing on my social
media outlets. I will also post more photos of me singing and various
photos that are wholesome to show that I am the caregiver
archetype.
• Primary Tools: I will use Instagram, LinkedIn and TikTok more.
Instagram to gain more followers by going live and connecting with
other singers. LinkedIn to connect more professionally with religious
leaders and other people within my industry/market. TikTok to just
have fun musically and an easier way to introduce new songs.
• Website: I will use this by posting my achievements and upcoming
things that pertain to my music and career such as song releases
and appearances.
Picture of You
Goes Here

12. PROFESSIONAL DEVELOPMENT
Mentor
• I will get a worship leader mentor through worshipmentors.com.
This mentor should have experience as a worship pastor and/or
worship leader and live a lifestyle to reflects that. This person could
also be a recording artist with experience in the industry. I will have
the mentorship established Fall of 2022 (after graduation)
Formal Education
• AS in Business Management (2022)
Technical Skills
• Ableton Live Certification, LinkedIn Learning, Sep 2022
• Logic Pro X Certification, LinkedIn Learning, Sep 2022
• Audio Production Certification- Full Sail University, Jan
2023
Soft Skills
• Teamwork Skills, Coursera, Sep 2022
• The Art and Science of Relationships: Understanding
Human Needs, Coursera, Oct 2022
• Stepping Up: Preparing Yourself for Leadership,
Coursera, Nov 2022

13. D’Marcus Howard
You know worship teams that don’t understand the value of working as a
team? Well, what I do is [work with those teams teaching them the
importance of teamwork and excellence while teaching how to still serve in
the ministry and glorying God. In fact, I’ve been leading worship for 12 years
and the teams I’ve served have become some of the best units their
churches have seen.

14. REFERENCES
27-2041.00 - music directors and composers. O*NET OnLine. (n.d.). Retrieved
April 10, 2022, from https://www.onetonline.org/link/summary/27-
2041.00
LinkedIn job search: Find us jobs, internships, jobs near me. (n.d.). Retrieved
April 11, 2022, from https://www.linkedin.com/jobs
Crossroads. (n.d.). Job listings[worship leader]. Crossroads. Retrieved April 10,
2022, from https://www.crossroads.net/joblistings/
21-2021.00 - directors, religious activities and Education. O*NET OnLine.
(n.d.). Retrieved April 10, 2022, from
https://www.onetonline.org/link/summary/21-2021.00
Scribd. (n.d.). Royal Inspiration Kit 2018. Scribd. Retrieved April 10, 2022, from
https://www.scribd.com/document/485657883/Royal-Inspiration-Kit-
2018-pdf
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content/uploads/2018/01/Caregiver-Inspiration-Kit-
2018.pdf?vgo_ee=9o9K2iX06MU%2BKnSjKUbxaf7Uk98VG4RCVJ9kcJtvgdU
%3D> [Accessed 11 April 2022].
Brian Tome. (n.d.). Brian Tome. Retrieved April 10, 2022, from
https://www.briantome.com/?gclid=CjwKCAjw3cSSBhBGEiwAVII0Z9pn
onv2C9LDAozdK8ifZR-5DR_f8c5C-_kOsdZqqyM2aW9zzB-
RKxoC0RQQAvD_BwE
Welcome pastor: Vineyard Cincinnati church. Welcome Pastor | Vineyard
Cincinnati Church. (n.d.). Retrieved April 10, 2022, from
https://www.vineyardcincinnati.com/welcome-pastor
Writing worship conference 2022. Eventbrite. (n.d.). Retrieved April 10, 2022,
from https://www.eventbrite.com/e/writing-worship-conference-2022-
tickets-312064472237?aff=erelexpmlt
Top leadership courses - learn leadership online. Coursera. (n.d.). Retrieved
April 10, 2022, from
https://www.coursera.org/search?query=leadership&page=2&index=pro
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