Week 3 portfolio presentation

1. PERSONAL BRAND EXPLORATION
Hannah Gershowitz
Project & Portfolio I: Week 3
January 23, 2020

2. After spending her first year of
college in NYC, Hannah
Gershowitz moved back to her
home state of Florida to pursue
music business at Full Sail
University. Hannah’s passionate
about spreading her positive
outlook on life and knowledge of
health and wellness. After
graduating, she plans on moving
back to NYC to pursue a career as
a personal development coach in
the music industry.
I D E N T I T Y

3. P R O F E S S I O N
Potential Job Titles:
• Artist Manager
• Wellness Director
• Marketing Manager
Magician Archetype -
empowering others to embrace
the present as a means to live a
physically and mentally healthy
lifestyle
Personal Development Coach for Musicians

4. • DEMOGRAPHICS: 60% Female, 25-50 years old, Predominately
White, Single or Married, Specialized Education or College
Educated, Located in urban areas across America (NYC, LA,
Chicago, etc).
• PSYCHOGRAPHICS: Very busy lifestyle, eats take-out most meals,
attends big events regularly, cares about the environment
• IDEAL AUDIENCE MEMBERS: Gretchen Brennison, A&R/ Content
Development at Sony Music; Jessica Fusco, Artist & Label Marketing
Team at Spotify; Jeffrey James, Director of A&R at Sony Music
Recruiters at Sony, Spotify, and Personal Clients
TA R G E T A U D I E N C E

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an internship at Sony Music in NYC
‣ Start an online nutrition course
‣ Build my network by attending concerts and
events
Mid Term: (2025)
• Have multiple clients established
‣ Transform lives
• Have a solid network
Long Term: (2040)
• Have a well respected discography of clients
• Speak on stages across America
• Write a book

6. S K I L L S A N A LY S I S
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Suite 70%
Congenial 75%
Adaptability 60%
SOFTHARD
LinkedIn 35%
Communication 65%
SOFTHARD
WordPress 40%
Adobe Creative Suite 70%
Problem-Solving 60%

7. I use my understanding of the mind and
body mixed with my passion for music to
help busy musicians lead a physically and
mentally healthy lifestyle, creating a
personal connection along the way.
P R O M I S E

8. C R E D E N T I A L S
Work Experience:
• N2 Architecture and Design- Intern;
Stuart, FL
• Learning Express- Retail Associate;
Stuart, FL
• Nanny; New York, NY
Education:
• Full Sail University- BS in Music
Business
• New York Institute of Technology
• Indian River State College- Dual
Enrollment
• Clark Advanced Learning Center- HS
Diploma
• Visionary School of Arts
Certifications:
• LinkedIn Learning:
‣ Business Foundations
‣ Entrepreneurship Foundations
‣ Leading with Emotional
Intelligence
• Parsons School of Design
‣ Pre-College Program
Volunteer Work:
• American Red Cross- 300+ hours
• Interact Rotary Club- 50+ hours

9. C O M P E T I T I O N
Hannah Gershowitz
Industry Experience:
• No industry experience; still in
school
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
• Fundraising Chair- American Red Cross Youth Club
• Camp Coordinator- American Red Cross Youth Club
• Treasurer- Interact Rotary Club
Skills and Proficiencies:
• Adobe Creative Suite
• Leadership
• Critical Thinking
Simon Via
Overall Online Presence:
• Less than 20 connections, professional headshot and
banner, most sections filled out, accomplishments
stated, nothing published, no endorsements or
references, most contact info listed
• Grade: Average, 55/100
Industry Experience:
• Promotions Intern at Cox Media Group
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Team Member at Chick-fil-A
Skills and Proficiencies:
• Social Media
• Leadership
• Teamwork
Overall Online Presence:
• Only 20 connections, professional headshot and
banner, most sections filled out, nothing published,
lists skills but no endorsements, has all contact
information listed including his personal website
• Grade: Average, 50/100

10. C O M P E T I T I O N
Fullie Salen
Industry Experience:
• 11 years- Marketing Director at Sony
Music
• 3 years- Marketing Manager at Spotify
Education:
• Manhattan College, BA in Communications
Leadership Experience:
• Leadership positions at Sony and Spotify
Skills and Proficiencies:
• Marketing - 41 endorsements
• Social Media - 41 endorsements
• Music Industry - 19 endorsements
Overall Online Presence:
• 500+ connections, headshot not very professional, no
custom banner, every section on profile filled out
fully, detailed experience section, many
endorsements and references, little contact
information
• Grade: Average, 74 out of 100
Hannah Gershowitz
Industry Experience:
• No industry experience; still in
school
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
• Fundraising Chair- American Red Cross Youth Club
• Camp Coordinator- American Red Cross Youth Club
• Treasurer- Interact Rotary Club
Skills and Proficiencies:
• Adobe Creative Suite
• Leadership
• Critical Thinking
Overall Online Presence:
• Less than 20 connections, professional headshot and
banner, most sections filled out, accomplishments
stated, nothing published, no endorsements or
references, most contact info listed
• Grade: Average, 55/100

11. B R A N D P O S I T I O N
My passion for personal development is
contagious! I transform lives by guiding,
teaching, and organizing all while creating
personal connections.
H A N N A H G E R S H O W I T Z
Hannah has been into health &
wellness from a young age, taking
after her mother.

12. N E T W O R K I N G &
M A R K E T I N G
Industry Events & Organizations
• NY:LON Connect 2020
‣ January 16-17 | New York, New York
‣ Organized by Music Business Association
• Lollapalooza
‣ August 30- August 1 | Chicago, IL
• National Wellness Conference
‣ July 20-22 | Orlando, FL
Digital Marketing
• Primary Content: create a Facebook page showcasing my lifestyle by posting health & wellness
that is apart of my everyday life along with tips and recommendations
• Primary Tools: FB and Instagram - promote my personal brand and showcase my lifestyle;
LinkedIn - to connect with clients and build my network
• Website: http://fsbizsite.com/hgershowitz/ to showcase projects and experience; make blog
posts pertaining to my brand and interests

13. PROFESSIONAL DEVELOPMENT
Mentor
• Contact Gretchen Brennison requesting a
mentorship opportunity; speak bi-weekly
discussing strategies and updating each
other on our growth; keep this mentor
throughout my time at Full Sail and
develop a personal connection
Formal Education
• Complete Music Business, B.S. at Full Sail
University, March 2021
• New York Institute of Technology, 2018-2019
• Indian River State College- Dual Enrollment,
2015-2017
• Clark Advanced Learning Center- HS
Diploma, 2017
Technical Skills
• Leadership Foundations - LinkedIn Learning,
March 2020
• WordPress.com Essential Training - LinkedIn
Learning, April 2020
• Nutrition and Healthy Living Certificate-
eCornell, August 2021
Soft Skills
• Join 3300+ Climbing at Full Sail University,
February 2020
• Networking Foundations: Networking Basics,
LinkedIn Learning, May 2020
• Improve Your Problem-Solving Skills,
LinkedIn Learning, June 2020

14. Hannah Gershowitz
You know how a lot of celebrities
deal with mental health issues? A lot of
that stems from their life style. They are
constantly on the go and don’t have time to sit back and find
a solution. Well I’m that solution. I guide celebrities on how
to live a healthy life, physically and mentally, so their health
will no longer get in the way of their career.
“

15. R E F E R E N C E S
#2020NWC. (n.d.). Retrieved from https://
www.nationalwellness.org/page/NWC
Doyle, A. (2019, August 24). Best Soft Skills to List
on a Resume. Retrieved from https://
www.thebalancecareers.com/list-of-soft-
skills-2063770
eCornell Nutrition Certificate. (n.d.). Retrieved from
https://www.ecornell.com/certificates/nutrition/
LinkedIn Learning. (n.d.). Retrieved from https://
www.linkedin.com/learning/me?u=50813145
Brennison, Gretchen. Retrieved from https://
www.linkedin.com/in/gretchen-
brennison-8724a05/
Fusco, Jessica. Retrieved from https://
www.linkedin.com/in/jessicalizziofusco/
Via, Simon. Retrieved from https://
www.linkedin.com/in/simon-via-5a55b6193/
LON CONNECT 2020. (n.d.). Retrieved from http://
nylonconnect.com/
Putnam, K. (n.d.). Magician Brand Archetype - Kaye
Putnam: Psychology Brand Strategy. Retrieved
from https://www.kayeputnam.com/brandality-
archetype-magician/
Summary Report for: Agents and Business
Managers of Artists, Performers, and Athletes.
(n.d.). Retrieved from https://www.onetonline.org/
link/summary/13-1011.00