My plan for my journy of becoming a Sports broadcaster and How and what I need to do to reach my goal.

1. PERSONAL BRAND EXPLORATION
harness good energy
Project & Portfolio I: Week 1
November 29, 2023

2. I am David Harness, a military brat from the states of
Mississippi and Louisiana. I proudly refer to myself
as a "Lasippian," as I have experienced the best of
both worlds. Growing up, I had the opportunity to
immerse myself in the vibrant atmosphere of New
Orleans, a bustling city, and also enjoy the serene
countryside of Mississippi. Additionally, thanks to
my father's military service, I have been fortunate
enough to witness the beauty of different cultures and
learn how to adapt in various social settings. These
experiences have greatly influenced my brand, Good
Energy, which focuses on promoting positivity and
inclusivity.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
 Brand Archetype Strategist
 Archetypal Brand Consultant
 Identity and Messaging Specialist
BRAND ARCHETYPE
In my role as a Brand Archetype Strategist, I bring a unique touch to
the branding landscape, inspired by the Girl/Guy Next Door
Archetype. Just as this archetype effortlessly connects with people on
a personal level, I strive to infuse authenticity into every brand I work
with. By harnessing the power of universal language, I ensure that a
brand's messaging is clear and resonates deeply with its audience. Just
like the ease of understanding a restroom sign with a simple symbol, I
guide brands to communicate with clarity, transcending any potential
disconnect. Through the lens of the Girl/Guy Next Door, my approach
is relatable, unconsciously desirable, and tailored to attract and convert
customers organically. With this archetype as my guiding light, I help
brands build empires and become truly irresistible without the need for
a massive budget.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant to
Your Industry Goes
Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Kaye Putnam's
Task to Prepare for Initial Contact:
I will completely explore Kaye Putnam's work, ongoing
tasks, and any open assertions or articles she has
composed. Understanding her experience and the subtleties
of her ability will empower me to tailor my underlying
contact to line up with her inclinations and necessities.
Method/Mode of Communication for Initial Contact:
I will utilize a customized email to connect with Kaye
Putnam. Given the idea of her message, I will reference
explicit focuses from her new happy experiences, showing
my certified interest in her work. Email gives an expert and
nonconcurrent stage for correspondence, permitting her to
respond at her convenience.
PROFILE
PICTURE
Manner and Timeframe for Follow-Up:
Following up, I will send a considerate yet
compact subsequent email in something like multi
week of the underlying contact. In this email, I
will communicate my proceeded interest in
associating and feature any extra data or bits of
knowledge I can give in view of her reaction. This
time span finds some kind of harmony among
determination and regard for her timetable,
guaranteeing that I stay on her radar without being
nosy.

5. GOALS
Short term after graduation
Start looking for jobs within my field
Mid term goal
Reach out to more clients to do marketing for them
Long term goal
Have my digital marketing business and enough clients to quick
my full time job

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Programming Languages
SOFT
HARD
Novice / Adept / Expert
Data Analysis and Visualization Novice / Adept / Expert
Effective Communication: Novice / Adept / Expert
Team Collaboration Novice / Adept / Expert
Blueprint Reading:
SOFT
HARD
Novice / Adept / Expert
Auto Mechanics: Novice / Adept / Expert
Customer Service: Novice / Adept / Expert
Critical Thinking: Novice / Adept / Expert

7. I help entrepreneurs and small businesses
enhance their online presence by crafting
compelling digital marketing strategies.
PROMISE

8. CREDENTIALS
Work Experience:
• Credentials
• Claim Examiner for Air Force
Education:
• Medical administrative assistant graduated
cum laude
• From Everest Institute/university
• Bachelor of Science in Digital Marketing,
Full Sail University (Expected Graduation
Year: 2023)
Awards:
• President of Two Social Clubs
1..Who Dat Nation of San Antonio
2. San Antonio Royal Steppaz
Picture Relevant
to Your Industry
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9. COMPETITION
John Smith
Industry Experience:
• Digital Marketing and Advertising
Education:
• Bachelor's in Marketing
Leadership Experience:
• Head of Marketing at XYZ Agency
Skills and Proficiencies:
• Digital Marketing Strategy - 20 endorsements
• Social Media Management - 15 endorsements
• Search Engine Optimization (SEO) - 18
endorsements
Overall Online Presence:
Connections: 500+
Banner Image: Customized
Professionalism of Headshot: Superior
Profile Detail: Comprehensive
Published Articles: 3
Active on Other Social Media: Twitter and Instagram
LinkedIn URL Customized: Yes
Grade: Superior
Score: 90 out of 100
HEADSHOT

10. COMPETITION
Jane Doe
Noteworthy Experience:
Successfully led the development of a cutting-edge mobile application, resulting
in a 50% increase in user engagement.
Introduced agile methodologies, improving project efficiency and reducing
development time by 20%.
HEADSHOT
Industry Experience:
• Technology and Software
Development
Education:
• Master's in Computer Science
Skills and Proficiencies:
Skills and Proficiencies:
• Digital Marketing Strategy - 20 endorsements
• Social Media Management - 15 endorsements
• Search Engine Optimization (SEO) - 18 endorsements
Overall Online Presence:
Connections: 700+
Banner Image: Customized
Professionalism of Headshot: Superior
Profile Detail: Comprehensive
Published Articles: 5
Active on Other Social Media: GitHub and Twitter
LinkedIn URL Customized: Yes
Grade: Superior
Score: 92 out of 100

11. BRAND POSITION
For entrepreneurs who prioritize consistent financial administration, I provide
an easy-to-understand accounting program that smoothes out accounting
undertakings, guaranteeing exact and productive financial following. Our main
advantage lies in the intuitive plan and automation highlights, permitting
business visionaries to zero in additional on developing their business and less
on tedious financial cycles. With a demonstrated history of assisting
organizations with saving time and diminishing errors, our product stands apart
as a dependable and compelling solution.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Marketing Summit
2023
LOCATION: New York City, NY
• Social Media Marketing World
2023
LOCATION: San Diego, CA
• American Marketing Association (AMA) Annual Conference
2023
LOCATION: Chicago, IL
primary content
As a Girl/Guy Next Door brand archetype in digital marketing, I'll focus on making relatable and authentic content. This
could incorporate connecting with blog posts sharing individual experiences, in the background looks into my work, and
examples of overcoming adversity of clients. Furthermore, visual content like infographics and video snippets that
reverberate with ordinary experiences will be incorporated to interface on a more private level.
primary tool
I will use social networks like Instagram, Facebook, and LinkedIn to reach my crowd. The recurrence of posts will align
with the stage elements, with every day updates on Instagram, normal posts on Facebook, and proficient bits of knowledge
shared on LinkedIn. Using online entertainment board devices like Cushion or Hootsuite will assist with keeping a reliable
posting schedule.
website
My computerized portfolio webpage will be a focal center to exhibit my mastery, highlighting client tributes, contextual
analyses, and a blog segment for bottom experiences. I will upgrade the site for search engines (Search engine optimization)
to increment discoverability. Moreover, I will incorporate a pamphlet join choice to fabricate an endorser base and keep my
audience drawn in with regular updates, selective substance, and impending occasions or administrations. This approach
guarantees my site effectively adds to building and supporting brand mindfulness online.
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Formal Education
• Bachelor of Business Administration (BBA) in Marketing
[University Name]
[City, State]
[Expected Graduation Date: Month, Year]
Technical Skills Enhancement:
Advanced Social Media Analytics Training
Organization Name: Digital Marketing Institute
Month, Year: January 2023
This training program focused on deepening my understanding of social media
analytics tools and methodologies, addressing a specific gap in my technical skills
related to data-driven decision-making in social media marketing.
Web Development Bootcamp
Soft Skills Development:
1 Effective Communication Workshop
Organization Name: Communication Excellence Institute
Month, Year: March 2023
This workshop focused on refining my verbal and written communication skills,
addressing a specific gap in expressing ideas clearly and persuasively, crucial for
effective collaboration and client interactions
Mentorship;
I plan to establish this mentorship partnership by actively networking within
professional circles, attending industry events, and utilizing online platforms to
connect with potential mentors. I aim to initiate the partnership within the next six
months, allowing for a meaningful and sustained mentorship that contributes to my
growth and success in the digital marketing field.

14. David Harness
Do you know the numerous challenges organizations face in effectively
communicating their brand identity? Well, I give thorough brand procedure
consultations that help organizations define and express their unique voice.
in fact, I have effectively helped a few organizations in refining their
messaging, prompting a critical expansion in client engagement and brand
loyalty.
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager