This is a project that I completed on behalf of my portfolio I course at Full Sail University. Completed 09-2023

1. PERSONAL BRAND EXPLORATION
Tyrieq Williams
Project & Portfolio I: Week 1
SEPTEMBER 3, 20223

2. Sports was the only thing that hold my attention
longer than
fi
ve minutes. Growing up, I would
enjoy not only watching sports but I would enjoy
the graphics on the screen that came with
sports. The graphics can effect how you look at
a sports show in a good or bad way. My favorite
sport graphics comes from ESPN. They do a
great job using graphics to enhance whatever
topic they are talking about. My goal is to work
with any company to be a sportscaster.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Animator I
• Lead Animator
• Similar Title 3
BRAND ARCHETYPE - Maverick
As a maverick, I will think outside of
the box and come up with ideas that
are not being thought of when it
comes to creating content and new
animations for a company.
Design Sport Graphics for ESPN
Picture Relevant
to Your Industry
Goes Here

4. HR Managers for ESPN
TARGET AUDIENCE
Ethan Bastian
Outreach Plan:
• Look over his LinkedIn so that I have all his information
correct before reaching out to him
• A message on LinkedIn
• Allow him 7-10 days to respond before a follow up
PROFILE
PICTURE
Content Associate at ESPN
Amy Riley
Outreach Plan:
• Look over my LinkedIn and make sure everything is up
to date
• A message on LinkedIn
• I will send a follow-up message in 7-10 days
PROFILE
PICTURE
Sr. Recruiter at ESPN
Jason Dodge Outreach Plan:
• Look at his past job experiences to formulate a
question
• A message on LinkedIn
• I will send a follow-up message in 7-10 days
PROFILE
PICTURE
Graphics Operator at ESPN

5. GOALS
Short Term: 2024
• Land a job in sports casting with any sports industry
‣ Make a demo real and use it to apply to 5+
jobs in the sports industry
Mid Term: 2026
• Land a job with a bigger company as a sportscaster
‣ Gain experience working in the
fi
eld. Learn
from the people I am working with to be better
and produce a better demo reel.
Long Term: 2030
• Work with ESPN making television graphics
‣ Make as many connections as possible in the
fi
eld that are within ESPN. Use those
connections to audition for ESPN.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Knowing basic computer software
SOFT
HARD
Novice / Adept / Expert
Communication Novice / Adept / Expert
Outgoing Novice / Adept / Expert
Works well with a team Novice / Adept / Expert
Typography
SOFT
HARD
Novice / Adept / Expert
Knowing speci
fi
c design software Novice / Adept / Expert
Creative Novice / Adept / Expert
Time management Novice / Adept / Expert

7. I help viewers of sports by creating sports
graphics to entertain and inform viewers
about different sport topics.
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant Manager at Pirates Cove Car
Wash
• Wellness Attendant at UNC Health
Education:
• East Carolina University
• Health Fitness Specialist, B.S., East
Carolina University
• Sports Broadcasting, B.S., Full Sail University (Exp. YEAR)
Volunteer Work:
• Helped in the Full Sail Studio
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Randy Silver
Industry Experience:
• WWE NXT internship
Education:
• University of California, Santa Cruz
Leadership Experience:
• None that I know of
Skills and Pro
fi
ciencies:
• Sports play-by-play
• Broadcast Journalism
• Broadcast Production
Tyrieq Williams
Overall Online Presence:
• 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• East Carolina University
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• Sports Writing
• Communication skills
• Problem Solving
Overall Online Presence:
• 20 out of 100

10. COMPETITION
Howard F. Haas III
Noteworthy Experience:
• Shot live sports at Temple University
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Sports Broadcaster
Education:
• Temple University
Skills and Pro
fi
ciencies:
• Teamwork
• Communication
• Organization skills
Overall Online Presence:
• 40 out of 100
Industry Experience:
• None
Education:
• East Carolina University
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• Sports Writing
• Communication skills
• Problem Solving
Overall Online Presence:
• 20 out of 100

11. BRAND POSITION
For the viewers that watch sports on television, I
provide unique graphics on television because I
believe there are a bunch of creative ways to
make sport graphics that you may not have seen
before.
“SPORTS GRAPHIC DESIGNER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Basics os Graphic Design
‣ 09/14/2023 | online
• Graphic Design with Canva
‣ 09/07/2023 | Toronto Canada
• Sports Video Group presents Sports Graphics
‣ 05/04/2024 | New York City
Digital Marketing
• Primary Content: I will publish demo reels to show my talent
in video form
• Primary Tools: To show off video, I will use my website, and
YouTube. For images I will use my website. Using these social
media sites are appropriate to show for my target audience.
• Website: Showcase my work on Full Sail University
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will
fi
nd someone doing what I want to do at ESPN.
Having that mentor already in the industry will allow me
to learn and get valuable information from someone in
the industry. 2025
Formal Education
• Bacherlors of Science in Sports Broadcasting at Full
Sail University, December 2024
Technical Skills
• Get experience in the Full Sail studio
• Practice sports writing at Full Sail SEPTEMBER, 2023
• Get practice on camera at Full Sail DECEMBER 2023
Soft Skills
• Gain communication skills working with the Orlando
Magic OCTOBER 2023
• Getting creative by making content FEBRUARY 2024
• Work on vocal skills at Full Sail NOVEMBER 2023

14. Tyrieq Williams
You ever think about how sportscasters may not
have good energy when telling stories? Well, what I do is have
the ability to bring that energy when talking to anyone. In fact, I am pursuing
a degree at Full Sail University to accomplish the goal of becoming a
sportscaster.
“
Picture of You
Goes Here

15. REFERENCES
Amy Riley | LinkedIn. (2001, August 30). https://
www.linkedin.com/in/amy-riley-3629677/
ESPN: Overview | LinkedIn. (2001, August 30).
https://www.linkedin.com/company/espn/
Ethan Bastian | LinkedIn. (2001, August 30).
https://www.linkedin.com/in/ethan-
bastian-122695190/
Howard F. Haas III | LinkedIn. (2001, September
3). https://www.linkedin.com/in/howardhaas2/
Randy Silver | LinkedIn. (2001a, August 30). https://
www.linkedin.com/in/silverrandall/
Randy Silver | LinkedIn. (2001b, August 30). https://
www.linkedin.com/in/silverrandall/