This is a presentation to show off what I can bring to the table in terms of sports analytics. I am looking to break into a tough industry but I believe I have all the tools to help an organization reach its full potential.

1. PERSONAL
BRAND
EXPLORATION
Hyrum Stoddard VI
Project and Portfolio 1: Week 1
Dan Patrick's school of Sportscasting
02-07-24

2. Career category:
Starting my career
• Short term goals
After graduation in 2025
Start an entry level job at Fox in their sports
analytics department.
I will apply for 10 at least sports analyst job listings
on LinkedIn by graduation in 2025.
• Long term goals
After 15 years in the industry,
I want to have built up my brand big enough to be
an NFL insider or have a podcast about all sports.

3. Profession
Future job occupation: Sports Analyst
• Potential job titles
• Football analyst for the University of Texas
• Broadcast associate at CBS sports
• Seasonal SABER Logger for the NFL
Source: LinkedIn, OnetOnline

4. arget audience
Hiring
Managers
TV
marketers
Collegiate
athletic
associations
Pro athletic
associations
Analytical
sports
associations
(pro football
focus)
Pro
athletic
agencies
Target
audience
Source: Book Yourself Solid

5. Competition
Alex Singleton Hyrum Stoddard VI
Industry Experience:
• Still trying to break into the industry and
establish a personal brand.
Education:
• Currently pursuing my Bachelor's degree at Full
Sail University in Sportscasting.
Noteworthy Experience:
• 5 years in a leadership role at Fresenius medical
running a line with 15 employees.
Skills and Proficiencies:
• Sports play by play 1 endorsement
• Sports coverage 1 endorsement
• Analytical skills 1 endorsement
Online Presence
• I just started my LinkedIn account, so I don’t
have any connections, I don’t have a head shot
or a banner, I haven’t posted at all.
• Overall grade: 0 bad but once I have everything
set up the grade should rise.
Industry Experience:
• None so far in the sports industry still actively
looking for a job.
Education:
• Graduate from Full Sail University with his
Bachelors degree in Sportscasting.
Noteworthy Experience:
• Certificate from LinkedIn learning for SEO
Foundations and SurveyMonkey Essential
Training.
Skills and Proficiencies:
• Storytelling 2 endorsement
• Broadcasting 1 endorsement
• Video production 3 endorsement
Online Presence:
• He has over 200 connections, the head shot is
decent but could be more professional, his
banner is personalized and adds value to his
page, his posts brings in his target audience.
• Overall grade: 40 below average but a great
start
Source: LinkedIn

6. Identity
Core Values
1. Selflessness
2. Versatility
3. Teamwork
4. Family
5. Passion
Passion: Sporting events
Superpower: Breaking down
the game on the analytical
side of the game to gain an
advantage.
Vision: To help elevate a team
or an organization with the
use of sports analytics.
Guiding Principle:
Live Innovation… In an
everchanging world set
yourself apart by
continuing to grow and
never looking back
Golden Circle:
Why: Spread my passion
and love for the analytical
side of sports. Reach out
to those who use sports as
an outlet for personal
growth.
How: Use those analytics
to help create a better
product on the field.
What: Sports analytics for
a given sports
organization.
Source: Start with the why, Golden Circle Ted Talk

7. Promise and
position
• Promise
• I help teams elevate their play on the
field with the use of analytics and data
mining to help boost the product we
have on the field, my passion burns for
this, and I do it to help bring a
championship to a team and their fans.
Position: Elevate sports analytics

8. Networking
Elevator Pitch
Having troubles keeping up with the ever-changing sports
landscape? I am here to fix that, I have been keeping up with
sports analytics and it is truly my passion. I am bringing to the
table a forward-thinking individual who looks at sports in a very
analytical way. I can help elevate the play on the field which will
in turn drive revenue up. The Lions are a great example of how a
very analytical approach can help a team reach their full
potential. I am hard working and willing to bring my skills to a
team and help them finally reach the peak.
Sports Industry Networking and Career
Conference
• Feb 23-24, 2024, in Washington, DC
• Objective: Learn from who has been
in my shoes and look to give
knowledge to the next generation of
the sports industry.
2024 NFL Draft
• April 25-27th, held in
downtown Detroit,
Michigan
• Objective: An opportunity
to meet people in the
industry and network with
teams.
Mentorship: Seeking someone who has
cemented themselves in the industry for
more than a decade, who would still consider
themselves a student of the game, and still
holds that passion for the game that got
them into the industry in the first place.
Source: 2024 NFL Draft, Sports Industry Networking and Career Conference

9. Digital Marketing
Online ID Calculation
scores
Volume: -2 Low
Relevance: Zero
Purity: Low
Diversity: -1 Low
Validation: -1.5 Low
Brand Archetype
The Sage
The Profound wisdom I
have for the game and
looking to teach others
what I know. I use hard
numbers to elevate
others around me.
Digital Marketing Strategy
Focus Variables: Relevance and Volume
Type of content: YouTube channel, I am going to start a YouTube
channel focusing on tape study and news in the NFL, showcasing how
players are performing as well as they are looking at all 22 film.
Distribution: I will be promoting my YouTube channel on X and
Instagram mostly. X will just be posts about my upcoming videos and
Instagram will be clips from the videos with a link to my channel.
Source: Kaye Putnam

10. Professional
development
Technical Skills
Adobe Platforms:
Complete Adobe’s training
courses and complete the
Adobe Certified Experts
Exam.
Complete by December of
2025
Scouting and Talent
Evaluation:
Complete Sports
Management Worldwide 8-
week program on Football
video performance analysis.
Complete on May of 2024
Transferable skills
Leadership Skills:
• Complete LinkedIn learning
online Leadership training
course and earn my
certificate
• Complete by December of
2025
Public Speaking:
• Complete TED’s official
public speaking course and
develop the skills needed to
further my career
• Complete by December of
2024
Source: OnetOnline, LinkedIn, Ted Masterclass, Sports Management Worldwide, Adobe

11. References
• Certification home, Adobe Experience Cloud.
https://experienceleague.adobe.com/docs/certification/program/overview.html?lang=en
• Nfl. (2024, January 23). NFL draft 2024 overview. NFL.com. https://www.nfl.com/draft/event-info/
• Port, M Book yourself Solid: the fastest, easiest, and most reliable system for getting more clients than you can
handle even if you hate marketing and selling.
• Putnam, K. SAGE Brand Archetype, Psychology-Driven Brand Strategy. (2024, January 24). Psychology Driven
Brand Strategist. https://www.kayeputnam.com/brand-archetype-sage/
• Sports Analyst. LinkedIn.
https://www.linkedin.com/jobs/collections/recommended/?currentJobId=379986509
• Sinek, S. How great leaders inspire action YouTube. https://www.youtube.com/watch?v=7zFeuSagktM
• Sinek S. The Golden Circle Simon Sinek. https://simonsinek.com/golden-circle/
• Singleton, A. LinkedIn. https://www.linkedin.com/in/alex-singleton-08b76220a/
• TED Masterclass: TED’s official public speaking course. https://masterclass.ted.com/