Personal Brand

1. Project and Portfolio 1: Week 1
Sports Marketing & Media
February 10, 2024
Personal Brand Exploration
Lucas Ernesto Chacon-Ruiz

2. CAREER
CATEGORY: Entrepreneurial
- Short-term career goal: A couple of months
after graduating
Start a job as a Market Researcher or Sports
Blogger in an MLS, NBA, or NFL organization.
Expand my set of skills while being in the industry
and build my pro
fi
le on social media.
- Long-term career goal:
Become a well know Sports philanthropist in the
industry.

3. PROFESSION
OCCUPATION:
Sports Marketing & Media
Job #1
Job #3
Job #2 SPORTS PHILANTROPIST
SPORTS AGENT
SPORTS BLOGGER

4. TARGET
AUDIENCE:
SPORTS FANS
WANTING MORE
STATS
COACHES ATHLETES
SPONSORS PARENTS
FANS
RECRUITERS

5. COMPETITION
Mateo Gardella
Lucas E. Chacon-Ruiz
Work Experience: 2+ Years of Sports Analytics and soccer coaching experience.
Education: Currently enrolled in Sports Marketing & Media B.S. at Full Sail University.
Experience: Soccer coach u8 Keswick Christian, Stats Analyst for JacoTikiTaka, NFL Pro Bowl
Teammate.
Skills: Creative, Bi-Lingual, Dedicated, Excell usage.
Work Experience: 1 year of voluntary experience.
Education: Currently enrolled in Sports Marketing & Media B.S. at Full Sail University.
Experience: NFL Pro Bowl: Gameday - Field Pens.
Skills: Leadership, Team Building.
Online Presence: 50+ connections, very detailed and customized pro
fi
le, Grade 8.5/10.

6. GOLDEN
CIRCLE:
CORE VALUES: Integrity, Accountability,
Creativity, Humility.
VISION: Connect the fans with
Athletes and make them feel closer to
the organization.
GUIDING PRINCIPLE: Be known for more
Then just someone on the board.
PASSION: Sports.
SUPER POWER: Making fans feel closer than ever
to the team they love.
IDENTITY
WHY:
Inspire the younger
generation.
HOW:
Sharing stats and
interviews.
WHAT:
Sports Philanthropist.

7. PROMISE & POSITION
Promise:
Connect the fans with Athletes
and make them feel closer to
the organization.
Position:
Responsible and
Committed.

8. NETWORKING
EVENTS
Florida Panthers Sports & Entertainment Career Fair:
Amerant Bank Arena February 20 12:30
Get to know people in the Sports Industry and look for new job opportunities
2024 Season Marketing Associate:
Orlando City 2024-2025
Get closer to the sport I love through this amazing internship.

9. DIGITAL MARKETING
BRAND
ARCHETYPE
IMPROVING ON ID.
CALC SCORE
Hero: described as someone who
resonates with being a warrior,
crusader, rescuer, superhero, soldier,
dragon slayer, winner, team player,
competitor, achiever, or coach, your
brand possesses the incredible ability
to inspire others, empower them, and
ignite their determination to
overcome challenges.
ID. CALC SCORES
VOLUME: ZERO
RELEVANCE: HIGH
DIVERSITY: LOW
VALIDATION:ZERO
Improve both purity score and
diversity score. Need to unify
personal brand and start by
adding full name to all accounts,
show more results, and expand
to things like podcast and social
media posts.

10. PROFESSIONAL DEVELOPMENT
xNFL Pro Bowl: Gameday
- Field Pens
xNFL Pro Bowl: Gameday
- Field Pens
xNFL Pro Bowl: Gameday
- Field Pens
xNFL Pro Bowl: Gameday
- Field Pens
TASK: Complete the
LinkedIn course.
ORG: LinkedIn
Learning.
DATE: MAY 2024.
TASK: Attend Friday
Events at Full Sail.
ORG: Full Sail Uni.
DATE: FEB 2024.
TASK: Understand the
software.
ORG: Lightspeed.
DATE: NOV 2024.
TASK: Deeper
knowledge and skill.
ORG: Absorb
DATE: NOV 2024.
TRANSFERABLE
TECHNICAL
POS
software
Pro
ff
esional
Writing
conversion
software
Public
Speaking

11. SOURCES
- https://www.indeed.com/career-advice/
fi
nding-a-job/marketing-in-sports-jobs
- https://www.onetonline.org/
fi
nd/quick?s=Sports+Marketing
- https://learning.oreilly.com/library/view/book-yourself-solid/
9781118611357/9781118611357c2.xhtml#c02_level1_1
- https://www.linkedin.com/in/mateogardella/
- https://www.linkedin.com/in/lucas-ernesto-chacon-ruiz-423ab2294/
- https://www.youtube.com/watch?v=XVs8usTF-sI
- https://www.mindtools.com/a4wo118/smart-goals
- https://learning.oreilly.com/library/view/personal-branding-for/9781118238189/