My INSURER PTE LTD - Insurtech Innovation Award 2024
Take your favorite stories with you - an innovation driven by emotions
1. Janos Szilardi
VP of Digital Media
janos.szilardi@hbo.eu
Text
Tablet
iOS, Android
PC
Windows, Apple
Mobile
iOS, Android, WP7
Enjoy instant and unlimited access to every
episode of every season of the best HBO shows
Monday, June 3, 13
Smart TV
Samsung, LG
16. Facts
Developed, deployed, operated
by HBO Europe.
1500+ hours of content
12 countries in Europe
1 country in Asia (Hong Kong)
11 languages
over 50 affiliates
on Windows, Mac, iOS, AirPlay, Android,
Windows Phone, LG TV, STB
Monday, June 3, 13
17. HBO GO AS A STRATEGIC TOOL FOR
ENHANCING THE BRAND EXPERIENCE
- The extension of brand experience to
platforms, of which usage is a worldwide trend
(TV everywhere, anytime)
- It is one more step into our brand experience
from content prospective: more and exclusive
content vs. linear channel
- It gives the opportunity to fans to bond to
shows anytime
Monday, June 3, 13
21. Henry Ford said:
“If you had asked customers
what they really want,
they would have said a faster horse”
Monday, June 3, 13
22. Receipt of Realization
SkunkWorks
an isolated group of
talented artists and brilliant
engineers
with
- high degree of autonomy
- unhampered by
bureaucracy
- tasked working on
advanced projects
Monday, June 3, 13
26. vouchers
30 days access
to the Romanian HBO GO service
www.hbogo.ro
- iOS apps available in Romanian
AppStore
- Android apps available in
GooglePlay
Monday, June 3, 13