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Branislav Vujović
The Missing Link
Branislav Vujović
President
New Frontier Group
2006 Vienna
7 years
1600+People
16 Countries
new frontier group
Change
Digital is Opportunity or ?
• Corporate growth strategies must plan for customer acquisition in
emerging markets
• Global Players (Amazon, Apple, Paypal, MS-Skype,
• Telenor acquired KBC bank in Serbia
• Cross Industry
“razor and blade” business model
Freebee model
King Gillette - innovative entrepreneur
Startup
Michael Dubin is trying to disrupt Gillette with
DollarShaveClub.com – blades by subscription for 1$
a month + PP
Video went viral and until today it was seen over 10
million times.
Our Customers
New Frontier Innovation Story
New Frontier Innovation Story
Example: User Experience
Increasing Revenue and Profit
Engaging Customers
Keep Existing Customers
Upsell and Cross sell
DIGITAL TRANSFORMATION IN
PRACTICE
“Introducing the improved e-banking
application resulted in a growth in
increase of online transactions of 62 per
cent for a half-year period, while the
number of loan requests submitted
electronically grew by 16 per cent.”
News 17. 04. 2013.
Raiffeisen Banka Realized Excellent Business
Results in 2012
Digital Transformation in Practice
Example: business model innovation
Increasing ARPU
Introducing New Products
Acquiring New Customers
CHURN Reduction
Increase Customer Loyalty
Business Model Innovation
Market Place
Business Benefit
1. ARPU (Average Revenue Per User)
More Cloud Services – Higher ARPU – Direct correlation
2. Customer base – new customers
10% of customers having mobile + cloud service
2% of only cloud customers that otherwise do not have our mobile service
and we would never get them in our customer base
Business Benefit
3. Churn and Customer Loyalty
first projections show that churn reductions at customers that
have cloud and mobile service will be significant:
• having 2 services (1 mobile + 1 cloud) churn reduction is
estimated to bigger than 50% in 2 years
• having 3 services (1 mobile + 2 cloud) churn reduction is
estimated to bigger than 75% in 2 years
• having 4 or more services (1 mobile + 3 or more cloud) churn
reduction is estimated to more than 90% in 2 years
Thank you
We can not predict
the future but we
can shape it
Shaping Future
Delivering Results

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The missing link by Branislav Vujovic at ICEEFEST 2013

  • 3. 2006 Vienna 7 years 1600+People 16 Countries new frontier group
  • 4.
  • 5.
  • 7. Digital is Opportunity or ? • Corporate growth strategies must plan for customer acquisition in emerging markets • Global Players (Amazon, Apple, Paypal, MS-Skype, • Telenor acquired KBC bank in Serbia • Cross Industry
  • 8. “razor and blade” business model Freebee model King Gillette - innovative entrepreneur
  • 10. Michael Dubin is trying to disrupt Gillette with DollarShaveClub.com – blades by subscription for 1$ a month + PP Video went viral and until today it was seen over 10 million times.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 19. Example: User Experience Increasing Revenue and Profit Engaging Customers Keep Existing Customers Upsell and Cross sell DIGITAL TRANSFORMATION IN PRACTICE
  • 20.
  • 21. “Introducing the improved e-banking application resulted in a growth in increase of online transactions of 62 per cent for a half-year period, while the number of loan requests submitted electronically grew by 16 per cent.” News 17. 04. 2013. Raiffeisen Banka Realized Excellent Business Results in 2012
  • 22. Digital Transformation in Practice Example: business model innovation Increasing ARPU Introducing New Products Acquiring New Customers CHURN Reduction Increase Customer Loyalty Business Model Innovation
  • 24.
  • 25. Business Benefit 1. ARPU (Average Revenue Per User) More Cloud Services – Higher ARPU – Direct correlation 2. Customer base – new customers 10% of customers having mobile + cloud service 2% of only cloud customers that otherwise do not have our mobile service and we would never get them in our customer base
  • 26. Business Benefit 3. Churn and Customer Loyalty first projections show that churn reductions at customers that have cloud and mobile service will be significant: • having 2 services (1 mobile + 1 cloud) churn reduction is estimated to bigger than 50% in 2 years • having 3 services (1 mobile + 2 cloud) churn reduction is estimated to bigger than 75% in 2 years • having 4 or more services (1 mobile + 3 or more cloud) churn reduction is estimated to more than 90% in 2 years
  • 27.
  • 28.
  • 29. Thank you We can not predict the future but we can shape it