According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
Getting your clients to use Microsoft Advertising will scale your agency, and WordStream + Microsoft have partnered to show you exactly how to make it happen.
Viewers will walk away knowing how to:
- Sell Bing confidently to clients.
- Increase your agency's revenue.
- Apply strategies from real life success stories.
- Effectively round out your clients' marketing mix.
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
Getting your clients to use Microsoft Advertising will scale your agency, and WordStream + Microsoft have partnered to show you exactly how to make it happen.
Viewers will walk away knowing how to:
- Sell Bing confidently to clients.
- Increase your agency's revenue.
- Apply strategies from real life success stories.
- Effectively round out your clients' marketing mix.
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
Conventional wisdom says that social media is not appropriate for B-to-B marketing —conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies, are successfully applying social media tools to connect with customers, channel partners and suppliers.
In this seminar, you will learn about:
* Sophisticated applications, such as social networks and customer co-creation.
* B-to-B social media marketing, beyond blogs.
* What innovators are doing to effect results in the B-to-B space.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work:
1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)
2) Choose the right measurement framework
3) Establish your KPI's (metrics directly tied to your business objectives)
4) Create an implementation roadmap (which KPI's you should monitor first)
5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
More Related Content
Similar to How To Maximize the ROI Of Your Digital Advertising With a Uniform Tracking Process - Milena Mitova, Leafwire Digital, Inc.
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
Conventional wisdom says that social media is not appropriate for B-to-B marketing —conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies, are successfully applying social media tools to connect with customers, channel partners and suppliers.
In this seminar, you will learn about:
* Sophisticated applications, such as social networks and customer co-creation.
* B-to-B social media marketing, beyond blogs.
* What innovators are doing to effect results in the B-to-B space.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work:
1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)
2) Choose the right measurement framework
3) Establish your KPI's (metrics directly tied to your business objectives)
4) Create an implementation roadmap (which KPI's you should monitor first)
5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
Similar to How To Maximize the ROI Of Your Digital Advertising With a Uniform Tracking Process - Milena Mitova, Leafwire Digital, Inc. (20)
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Make Your Analytics Work for You
In today’s data-driven landscape, we all recognize the importance of data. We collect it, analyze it, but often struggle with interpreting and applying it effectively. Behavioral analytics helps you answer your questions about why things aren't working, and with the power of AI it can also answer the how. In this talk we’ll cover how you can improve your website, conversions and your business by showing how we used our data as Microsoft Clarity to improve the Clarity website and achieve our goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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https://nidmindia.com/
How To Maximize the ROI Of Your Digital Advertising With a Uniform Tracking Process - Milena Mitova, Leafwire Digital, Inc.
1. MASTER
CLASS
BOSTON, MA ~ JUNE 12 - 13, 2023
DIGIMARCONNEWENGLAND.COM | #DigiMarConNewEngland
Milena Mitova
FOUNDER AND CEO
LEAFWIRE DIGITAL, INC.
How To Maximize the ROI Of
Your Digital Advertising With
a Uniform Tracking Process
2. How To Maximize the ROI
Of Your Digital Advertising
Solve Your Advertising ROI Problem with a Scalable &
Uniform Campaign Tracking & Attribution Process
Milena Mitova, CEO
(609) 216-9942
milena@campaigntrackly.com
www.campaigntrackly.com
3. Links Rule The Internet
1
Millions of businesses use links to
promote their products & track
Advertising ROI
5 Billion people use Internet links for
everything – from browsing to
buying things
4. ‹#›
… depends on Trackable Internet Links to measure its
effectiveness and improve its ROI.
A Whopping $225B* Advertising Spend…
Trackable Links Are…
➔ URLs with tracking tags stitched at the end
➔ When users click them they record vital data
➔ Data is used to build advertising ROI reports.
Example: Trackable Link
Example: Advertising ROI Report
*Stats generated by bing.com/chat ai with data from statista, oberlo, marketingcharts
5. ‹#›
Each year, 21% ($51B)* of this digital advertising spend
is wasted due to inadequate ROI tracking processes.
Problem
Missed Opportunities,
Wasted Budgets,
Lost Revenue*
Businesses can’t see
the forest for the trees
Siloed, fragmented, error-
prone tracking
Inaccurate, inconsistent
data and reporting
*Sources: CognitiveSEO | Sureshot | Harvard Business Review | Gartner | Ataccama | Marketing Evolution | Annex Cloud | Digital
Commerce | statista | Medium | Komarketing | Validity
6. ‹#›
Six Reasons Why It’s Tough To
Track & Measure ROI
Image courtesy of: MDirector
8. ‹#›
Reason #2: Lots Of Promotional Channels To
Track
This is a generic
overview of the
top promotional
channel groups
(MarketingCharts.com)
9. ‹#›
Reason #3: Lots of Sources Within Each Channel
This is only PPC
Popular Channels,
not including
Vertical-focused
directories,
publishers, and
advertising
platforms
10. ‹#›
Reason #4: Lots of Assets Per Source
Created by Milena Mitova. 1/15/2021 Princeton, NJ
HubSpot
example of
nurture
campaigns
containing a
large number
of email assets
12. SFDC
DMD AIM
XR
Pulsepoint
HCP 365
Ad Words
Website
Analytics
Goal
Completion
User Metrics
Use/Website
Events
Facebook
Twitter
LinkedIn
Youtube
Asset Map
Metrics
Definition
Social
Reach
Impression
Share
Campaign
Framework
Reference
Files
Metrics
Financial
docs
Programmati
c
Direct Spend
Info
Spend
Following
Delivery
Google
(SA 360)
Bing
(SA 360)
DMD Pulsepoint BioPharm
Everyday
Health
Medscape
TI Health MNG Haymarket
Cardinal
Health
Intervid Media
Solutions
Doctor’s
Channel
Relevate
Health Group
Numedis/Peer
Direct/PSL
Rheumatolog
y Network
Pharma
Connect
Doximity Sermo Epocrates
Oncology
Tube
Arthritis Live
Healio Deep Intent Vumedi ReachMD
Frontline
Medical
Aggregate
Linear TV
Aggregate
Addressabl
e TV
DMA Linear
TV
(Nielsen)
POC
NPP Targeted (3P Publishers) Google Analytics Social Ad Servers Search Traditional
Custom
1P Email
Target List
Universe
Customer
Master
MLR
Database
Creative
Screenshots
Product
Lookup Consent
Campaign Spend Content Metrics Product Consent
Customer
Display
Video
Audio
EHR
Verificatio
n
H H H C H C H C H C C
F1 F2 F4 F5 F6 F7 F8
D1 D2 D3 D4 D5 D6 D7
F3
H
C
Healthcare Professional
Consumer
Reason 6: Huge Marketing Data Ecosystem
7
Hundreds of
millions of data
rows in your
databases
13. ‹#›
Why We Need To Talk Data Sizes…
● The amount of data in the world was
estimated to be 44 zettabytes at the dawn
of 2020.
● A zettabyte is 1,000 bytes to the seventh
power. In other words, one zettabyte has 21
zeros.
● There were 71.5 billion apps downloaded
worldwide in the first half of 2020
Sources: https://www.toolbox.com/marketing/customer-data/articles/what-is-customer-data/#:~:text=Customer%20data%20is%20defined%20as,to%20a%20successful%20business%20strategy.
https://www.techtarget.com/searchsecurity/definition/personally-identifiable-information-PII
https://datareportal.com/global-digital-overview#:~:text=There%20are%204.95%20 billion%20internet,500%2C000%20new%20users%20each%20day
https://seedscientific.com/how-much-data-is-created-every-day/
Image courtesy of: https://rivery.io/blog/big-data-statistics-how-much-data-is-there-in-the-world/.
Almost 5 billion videos
are watched on YouTube every
day.
14. We All Generate HUGE Digital Data Footprints…
Every time we click on a weblink, login or fill
out a form, we leave a lot of data about
ourselves…
● Personally Identifiable Data
● Linked PII: Name, Email, Phone number
● Linkable PII: Zip Code, Country, Gender
● Non-personally Identifiable Data
● IP Address, Device ID
Statista indicates that as of
January 2021, there were 4.66B
Internet users. That is close to
60% of the world population. 2B
Users made online purchases in
2020 alone.
15. Websites Can Collect a Lot of Insights from Us…
Every time we go to Facebook, read a blog,
watch a video or like a tweet, we share:
● Behavioral Data
● Clicks, scroll, mouse movement
● Purchases, product preference
● Device and feature use
● Engagement Data
● Social Media, Email, Website engagement
(impressions, replies, retweets, bounces, etc.)
● Attitudinal Data
● Customer Satisfaction, Reviews, Sentiments
Source: https://thecxlead.com/topics/customer-data-types/
ttps://rivery.io/blog/big-data-statistics-how-much-data-is-there-in-the-world/.
The world sends 294B Emails
daily. Users create 4PB data on
Facebook every day. Forbes
predicts that 150 trillion
gigabytes of real-time data alone
will need to be analyzed by
2025.
16. But All you Need is to Measure Campaign ROI
Can’t We Make It Simpler?
HCP NPI ID Brand Campaign Asset Type Rate
Campaign Package
Cost Eng Cost
1003007816
ADAKVEO
ADKH_HCP_DIG_BOTH_ONC_21 Banner Programmatic dCPM Yes/Month Yes by Month/Day
1003007816 Days Engaged with Banners Device Activity # Impressions Cost for Impressions # Clicks Where
1003007816 9/17/2021 Phone Impression 1 $0.07 0 drugs.com
1003007816 11/27/2021 Phone Impression 1 $0.03 0 espn.com
1003007816 11/27/2021 Phone Impression 1 $0.07 0 espn.com
1003007816 10/8/2021 Desktop Impression 1 $0.03 0
simplemomproject.
com
1003007816 10/6/2021 Phone Impression 1 $0.06 0
horseshoeheroes.c
om
1003007816 9/2/2021 Phone Impression 1 $0.03 0
hellolittlehome.co
m
1003007816 9/2/2021 Phone Impression 1 $0.03 0
hellolittlehome.co
m
1003007816 9/2/2021 Phone Impression 1 $0.03 0
hellolittlehome.co
m
1003007816 9/4/2021 Phone Impression 2 $0.03 0 fantasypros.com
1003007816 TOTAL 10 $0.38 0
Customer Touch Points with Brands Over Time
8
17. ‹#›
How Do We Reliably Measure Marketing
Success In This Complex Landscape
Image courtesy of: Barn Raisers
18. To achieve that, we need to
know what traffic +
conversions each of them
generated
To see which campaigns and
channels have the highest
impact, we need to allocate
correctly KPIs, such as CTR,
CPC, ROAS, CPA.
To that end, we need to plan
& operationalize how we will
track all relevant
components.
THIS IMAGE IS COURTESY OF https://segment.com/docs/guides/how-to-guides/cross-channel-tracking/
Effective Reporting Drives Data-driven Decisions
19. ‹#›
Engagement Insights improve
the bottom line
Behavioral Insights
Drive growth
.
Tracking and Data Drive Extra ROI
Source: https://thecxlead.com/topics/customer-data-types/
ttps://rivery.io/blog/big-data-statistics-how-much-data-is-there-in-the-world/
https://emplifi.io/resources/blog/customer-experience-statistics
Created by Milena Mitova; 09/2022 Princeton, NJ
According to Gallup.com,
organizations that leverage
customer behavioral insights
outperform peers by 85
percent in sales growth and
more than 25 percent in
gross margin.
According to Mckinsey, an
automotive insurer who used
engagement data to
personalize customer
experiences achieved 5-8
times the ROI on marketing
expenditure, and grew sales by
10%.
Attitudinal Data Brings
Key Competitive Strengths
According to Forrester/Adobe,
organizations using customer
satisfaction data to optimize
user experiences see over 1.5x
higher YoY growth in customer
retention and repeat purchase
rates.
20. ‹#›
A Few More Examples of Data & Tracking ROI
Source: https://www.pointillist.com/blog/customer-behavior-data/
● 75% of Netflix viewer activity is driven by
recommendations
● 35% of Amazon’s sales are generated through
their recommendation engine
● Netflix’s recommendation system saves the
company an estimated $1Billion per year
through reduced churn*
Created by Milena Mitova; 09/2022 Princeton, NJ
22. ‹#›
Embrace Marketing Attribution
Visited as unknown
person from SEO
SEO
Identified as lead via
Facebook ads
Facebook
Became Marketing
qualified via nurture
program
Email
Became Sales
qualified a webinar
Webinar
Became a customer
Conversion
%
%
%
PURCHASE
%
A PROCESS THAT GIVES
CREDIT TO RELEVANT
CHANNELS OR CAMPAIGNS
WHEN A CUSTOMER HITS KEY
MILESTONES ALONG THEIR
JOURNEY, FOR EXAMPLE:
• BECOME A VISITOR
• BECOME A KNOWN
PERSON;
• BECOME A QUALIFIED
MARKETING LEAD,
• BECOME A SALES
ACCEPTED LEAD,
• BECOME A CUSTOMER
23. ‹#›
They cannot capture all traffic (QR code, Outlook, PDFs, Apps,
Privacy, etc.) and will send it to DIRECT/none, messing up reporting
They will not be able to compare & report on your campaigns and their
assets without your intervention, because they don’t have that info off the
bat
The only way to roll out accurate attribution is tell your analytics tool
what you want to measure and how to fill in the missing blanks. To do
that you use link tracking – appending tags to your marketing links
Your tool reads the tags in the links to group traffic in
meaningful buckets and organize it to help attribute the right credit
to the right campaigns, assets, and channels
…such as Google Analytics can, for the most part, identify automatically
where a visitor came from. However:
ANALYTICS TOOLS…
Attribution Relies On Consistent Tracking
24. ‹#›
Link Tracking Puts Marketers In Control
A link can carry traffic source,
medium, and content info
It will record the campaign it
belongs to
It could track A/B tests, affiliates,
geo regions, and so much more
It can even tell you who created the link and
when without affecting end users
2. Safeguard against
loss of referrers
3. Retain stats despite
cookie opt outs
5. Track both online and
offline campaigns
4. Tag what you need. Get as
granular as needed.
1. Get reliable, actionable
insights
26. ‹#›
MANUAL Process with Multiple Touch Points:
The Right Tools Get From That...
Use multiple
spreadsheets
Copy and paste
URLs and tags
every time
Add tracking codes,
deal with formulas
Build Your Links
(Video below)
Login to
Salesforce to
upload links
Export to Bitly to
shorten or QR
platform
Export to your
desktop
➔ No central repository of all links
➔ No automated guardrails
➔ No tag standardization control
➔ Siloes - different teams, different files
➔ Impossible to standardize KPI outcomes.
1 2 3 4 5 6 7
27. ‹#›
Full Automation and Only 2 Touch Points:
…To This
Create Your
Marketing Landing
Page
URL is auto-converted
to tracking link and sent
to SalesForce
➔ Automated guardrails & QA
➔ Link is auto-shortened
➔ QR codes - autogenerated
➔ All data stored in one place
1 2
28. !
Image is sourced from CXL.com blog, Ahmad Kanani
CONSISTENT tracking results in
effective attribution and
measurement
Disparate tracking creates
confusion, duplication of
effort and complicates
measurement
A Good Tool Goes a Long Way
29. 6 Good Reasons To Get An Automated Tool
Makes your team happy – no more disparate
spreadsheets, unfriendly formulas or manual
work. Automation & use of shared resources
speeds up user adoption rates.
ACCELERATES ADOPTION
The platform can automatically: format tags to
keep them consistent, remove duplicate tags
and watch for missed tags or duplicate
campaigns during tagging.
PROMOTES
CONSISTENCY
Over 40 automated features reduce
greatly the number of touch points in
adding tracking links to your campaigns.
Production costs go down.
BOOSTS PRODUCTIVITY
Eliminates duplicate efforts & shrinks tracking
production times. Provides timely access to
tags, links, and templates. Improves visibility to
link performance
STREAMLINES OPS
Grow your platform usage as needed and
scale your operations without downtime
or complications.
SUSTAINABLE & SCALABLE
User access control, tag conventions, minimal
manual work and multiple checks ensure
accurate link tagging & better insights.
REDUCES ERRORS
30. ‹#›
3. The Six Pillars of a Best-in-class
Link Tracking Strategy
Image courtesy of: Barn Raisers
31. ‹#›
#1. Map Campaign Categories To Your
Tracking Strategy Categories
Image courtesy of: Selling Signals
➔ Acquisition
➔ Lead Generation
➔ Conversion
➔ Upsell
➔ Retention
➔ …
36. #6 Plug Tracking Into Your WorkFlow
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Campaign
Goals and
Construct:
Kick off
Asset/Channel
Planning &
Sourcing
Promotional
Channel KPI
mapping
Asset
production
and delivery
by Channel
UTM Tracking
Links Adding
by Media Type
Campaign
Launch:
Publishing
assets and
links
Measuring
and
Optimizing
Step 7
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Campaign
Goals and
Construct:
Kick off
Asset/Channel
Planning &
Sourcing
Promotional
Channel KPI
and UTM
Tracking
requirements
mapping
Asset
production
and UTM
Tracking
Adding
Tracking-ready
Asset delivery
by Media Type
Campaign
Launch:
Publishing
assets and
links
Measuring
and
Optimizing
Step 7
Possible Scenario 2
Possible Scenario 1
15
37. Add link tagging
as a mandatory
step in campaign
production
process
Define how
individual
campaigns will
roll into the
categories
Agree on and
document tag
conventions,
classes and
hierarchies
Upload tag
library groups in
platform. Setup
conventions &
safeguards
Define user
access and
roles. Train,
onboard
users. Launch.
Plug Tracking Into Your WorkFlow, Cont.
Align Tracking Taxonomy With Your Analytics Tool