SWOT analysis on JIO

1. PRESENTATION ON
SWOT ANYLISIS Of JIO
DEPARTNMENT OF COMMERCE AND MANAGEMENT
INTEGRAL UNIVERSITY ( LUCKNOW )
PRESENTED BY
NAME: MOHD SAQUIB KHAN
ENROLLMENT NO: 2100102146
COURSE:BBA
YEAR: 2nd

2. INTRODUCTION
Company Name Reliance Jio Industries
Industry Type Telecommunications
Established 15 February 2007
Founder Mukesh Ambani
Headquarters Mumbai, Maharashtra, India
Chairman Mukesh Ambani
Managing Director Sandip Das
Products Fixed-line telephone ,Mobile telephony,Wireless broadband,Internet services
Revenue (2020-21) Increase 22,858 crores (US$3.2 billion)
Net income ( 2019-20) Increase 5,562 crores (US$780 million)
Employees (2020-21) 41.08 crore (410.8 million)
Parent Jio Platforms
Parent Company LYF
Website jio.com

3. Reliance Jio SWOT Analysis
• SWOT Analysis of Reliance Jio is a highly interactive process and requires
effective coordination among various departments such as – marketing,
finance, operations, management information systems, and strategic
planning.

4. Reliance Jio Strengths
• Using a strong IP-based 4G network Reliance Jio consumes less maintenance of its network infrastructure than the old operators.
• Jio uses the 4G LTE technology and it is scalable and supportive of 5G and 6G technologies, which are expected to be the future in
wireless communication.
• It has successfully integrated a number of technology companies in the past few years to streamline its operations and to create a
reliable supply chain.
• One of the strong policies was to appoint Shah Rukh Khan as its brand ambassadors. In further, the excellent marketing and
branding strategies of Jio are the main reason for the huge customer base of Reliance Jio.
• Reliance Jio gives various products like Jio apps supplied services like movies, games, shopping, chats, and everything easily available
for the customers.
• Jio has a strong backbone of Reliance Industries which is one of the biggest organizations in India with a strong financial budget.

5. Reliance Jio Weaknesses
• In India, there are many people who are using the 2G feature mobile they can not be the customer of Jio.
• The Reliance Jio provides Jio To Jio calls are free. For calls to other sim cards, clients need to recharge with
Talktime plans.
• Poor data connection and slow speed internet issues lead the customer to switch to another company.
• Jio has made a late venture into the market which already had established players like Airtel and Vodafone,
who had obtained a place in the minds of the customer.
• It faced numerous SIM Card activation issues during the period that followed its launch.
• Reliance Jio offers many free services and schemes, this was one reason for the share increase in trades.
However, the company may not be able to afford all of them which may affect the business negatively.

6. Reliance Jio Opportunities
• Jio prides itself on being a low-cost Internet Service Provider, and mobile operator.
This can be used as positioning to target larger markets since most of their
competitors cannot afford their prices.
• It can try to extend its services to foreign markets and neighborhood countries of
India, with large financial support.
• Jio manages 4G data and voice services, and it is maintained by voice-over LTE,
which makes it scalable to 5G and 6G technologies.
• A Reliance Jio supported by VoLTE, which has a lot of scope in terms of
bandwidth. They can offer chargeable apps to customers or even free initially and
pay-per-use later.

7. Conclusion
• Reliance Jio has begun with a lot of huge investments and continues to establish assorted stores
in various cities in India, it has been a very good dynamism for the Indian consumers where Jio is
enlarging its business along with ingenious e-marketing strategies, assistance, products, and
services

8. Reliance Jio Threats
• Due to the lowest price than other company the customers prefer Jio
primarily. On the other hand, if the company increases its costs, then it may
lose its clients.
• It’s fact that Reliance Jio providing lots of freebies initially. In oppose, once
the offers and schemes are over, the customers may drop from the company.
• From the time it was started, Reliance Jio has been entrapped in a lot of
disputes. These have resulted in a negative brand image for the company.

9. Thank you