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Airtel project report


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distribution expansion of airtel

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Airtel project report

  1. 1. SUMMER TRANING REPORT ON NEW OUTLETS Of ShIvPURI REGION Submitted by- MANISH RATHORE M.B.A.- II SEM. IPS College of Technology & Management Bela Ki bauri Shivpuri Link Road Gwalior (M P)
  2. 2. ACKNOWLEDGEMENT Perseverance Inspiration and Motivation have always played a key role in the success of any venture. So hereby it’s my pleasure to record thanks and gratitude to the person involved. Firstly, I thank MR. SHAKTI SRIVASTAVA (T.M. SHIVPURI) for his continuous support, stimulating suggestion and helping me all the time during my project. Special thanks go to MR. SHARAD PARASAR .He was always ready to listen and give advice. At last, thanks to the Head of the Mgmt. Department of I.P.S. College MR. GEORGE THOMAS and all the faculty member and also my friends for being so supportive
  4. 4. HISTORY-: The unprecedented growth in the mobile market is, perhaps, the most vivid facet of India's economic transformation since the mid 1990s. Mobile technology and services came to India just about a decade ago. In the early days, a mobile was seen to be a fashion statement for the rich. Today, it is accepted as a basic communication medium for all socio-economic segments. The Indian mobile market is, today, amongst the fastest growing and the most competitive in the world. Today India has approximately 170 million phones Connections as on July 2007 (Source: Cellular Operators' Association of India And Association of Basic Telecom Operators). Out of which a little over half comprise of mobile subscribers. Airtel is one brand which has been instrumental in building up a vast subscriber base for itself. Airtel's journey to leadership began in Delhi in 1995. Since then, Airtel has established itself pan-India targeting the entire population in India. In the last ten years Airtel has achieved many firsts and unique records: it was the first to launch nationwide roaming operations, it was the first to cross the one million and the five million customer marks. It was also the first to launch services overseas. Today, Airtel innovates in almost everything that it presents to the market. An excellent example is Easy Charge - India's first
  5. 5. paperless electronic recharging facility for prepaid customers. For theses endeavors, Airtel has also been conferred with numerous awards. It won the prestigious Techies Award for’ being the best cellular services provider' for four consecutive years between1997 and 2000 - a record that is still opened up the sector and allowed private players to provide telecom services. Bharti Enterprises accepted every opportunity provided by this new policy to evolve into India’s largest telecommunications unmatched. And in 2003, it received the Voice & Data Award for being 'India's largest cellular service provider', amongst others. Bharti’s true calling came in the mid 1990s when the government company and one of India's most respected brands. Airtel was launched in 1995 in Delhi. In the ensuing years, as the Airtel network expanded to several parts of India, the brand came to symbolize the very essence of mobile services. Airtel provides a host of voice and data products and services, including high-speed GPRS services. Airtel also offers a wide array of 'postpaid' and 'prepaid' mobile offers, with a range of tariff plans that target different segments. A comprehensive range of value-added, customized services are part of the unique package from Airtel. The company's products reflect a desire to constantly innovate. Some of these are reflected in the fact that Airtel was the first to develop a 'single integrated billing system.
  6. 6. Airtel as a Brand Bharti Enterprises wished to transform itself from a Delhi cellular operator to a pan Indian telecom operator. The company worked on a three-layered branding architecture: • To create specific brands for each of its services • Build sub-brands within each of these services • Use Bharti as the umbrella brand The brands identified to be retained for theses services were – Airtel for its mobile operations, Touchtel – for its fixed line phones, IndiaOne for its NLD operations. In early 2001, The Bharti Mobile promoted AirTel cellular service went in for repositioning of its brand image. The new brand ethos it portrayed was in two distinct fashions - the tag line "Touch Tomorrow", which underscored the leading theme for the new brand vision, followed by "The Good Life", which underscored a more caring, more customer centric organization. This was aimed at re-engineering its image as just simply a cellular service provider to an all out information communications services provider, Touch Tomorrow meant to embrace the new generation of mobile communication services and the changing scope of customer needs and aspirations that come along with it. The new communication was to portray new dimension in the cellular category. It went to symbolize something beyond the Internet, SMS, roaming, IVRS, etc. It symbolized the whole gamut of wireless digital broadband services that constitutes tomorrow’s cellular services. This branding came up with Touch Tomorrow.
  7. 7. UPCOMING TORMORROW In late-2002, Bharti Cellular Ltd. released a television commercial (TVC), which despite using the 'oft-repeated' celebrity endorsement route was unusual in terms of its celebrity selection. Instead of using the usual movie stars/sports celebrities, it chose one of the country's most successful music composers, A.R Rahman (Rahman) to promote its brand. The campaign attracted considerable media attention because this was the first time Rahman had agreed to do a television commercial and also because, Rahman had been paid Rs 10 million for the campaign, a sum usually unheard of, for celebrity endorsers in India. The campaign received brickbats as well as bouquets in the media, both for the selection of Rahman and the TVC's execution. However, Bharti claimed to have scored an ace in terms of getting Rahman to compose five exclusive symphonies downloadable as ring tones for Airtel users. The TVC was a part of the brand repositioning and restructuring efforts for Airtel, as part of which, Bharti changed the brand's tagline in early-2002 from 'Touch Tomorrow' to 'Live Every Moment.' The company also decided to undertake a comprehensive brand building program for the company and chose the slogan 'Unlimited Freedom' for the same. Commenting on these changes, company sources said, "Airtel's brand identity and campaign will now have a new younger and international look and feel that builds on the earlier positioning." Bharti's massive media expenditure plans were no surprise, considering the fact that it was the largest cellular telecom company in the country – reaching over 600 million people in 16 (out of 29) states of India
  8. 8. Merger of the Brands It was September 2004, when Bharti undertook yet another repositioning exercise. BTVL decided to unify its entire gamut of telecom services under the Airtel Brand. This was done with an intention to be seen as an integrated telecom services player rather than just operating in the mobile space. It was an attempt to change the perception from "Airtel equals mobile" to "Airtel equals telecom", and position Airtel as a complete telecom services brand. The company’s telecom were clubbed under four heads -- Airtel mobile services, Airtel telephone & broadband services, Airtel long distance services and Airtel enterprise services. With Airtel’s launch of Rs 200 denomination cards in early 2005, Airtel has targeted the low usage segment, thereby offering services to cater to all segments. The strategy of Airtel is gradually shifting to the mass market. By targeting the segment of lower income group the brand is also changing its communication strategy from the premium brand or the brand for high class society to the brand for all segments. Airtel as a brand seems busy in building a mass franchisee for its target market. But Mr. Sunil Bharti Mittal wants this brand to grow as the ‘Most Preferred and Respected Brand of India’. The sales driven communication has a limited ability to promote the brand as the ‘Most Preferred and Respected Brand of India’. One needs to use neutral methods of communication and public relation tools for building this level of brand recognition.
  9. 9. Executive Summary Bharti Airtel Limited is one of India’s leading private sector providers of telecommunications services with an aggregate of 45 million customers as of end of June’07, consisting of 42.7 million mobile customers. Bharti Airtel has been rated among 10 best performing companies in the world in the Business Week IT 100 list. Bharti Airtel is structured into three strategic business units - Mobile services, Broadband & Telephone (B&T) services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The B&T business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 43,500 route Kms covering all the major cities in the country. The company operates two international landing stations in Chennai that connect two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. With more than 46 million total subscribers, Bharti Airtel is India’s largest integrated private telecom operator with services in the mobile, broadband and telephone sectors. The operator is targeting for 125 million subscribers by 2010.
  10. 10. OBJECTIVES-: • To finds out the new outlets locations in shivpuri region. • To convince the general store of different areas to start the Airtel outlet. • To search new revenues areas. • To make aware to customers about the Airtel services. • To encourage the exiting retailers to increase the Airtel services.
  11. 11. • To aware the retailers how they improve their services. • To encourage the retailers to start to sell Airtel sim who doesn’t sell sim. • To make aware to retailers about how they resolve their problems related to F.O.S. LOCATIONS OF NEW OUTLETS Topic: Opening of New Outlets Place: Shivpuri (M.P.) Duration: 60Days Date 5July09 Zonal Manager: Mr. Abhishak Dube
  12. 12. Trainer: Mr. Shakti Shrivastav FOSs: Mr. Dev Singh, Mr. Jay Sakhya ,Mr. Ravi Agrawal Areas Covered: Bye pass Road, Old Shivpuri, AB Road, Bus Stand Area, Physical Area, and Khinne Naka. OUR LEARNING-: After the close analysis of the above summary on the largest private sector provider of telecommunication, Bharti Airtel Limited, my own learning towards the telecom sector might come to make understand others. Not only the critical information’s but others as basic and technical information also about the job of telecom industries I have to absorb. As I got a chance to get training in such a huge amount of learning in this sagacious industry with the interesting topic, I could apply this absorbed knowledge while opening new outlets in those areas where gapes were. As have been mentioned all
  13. 13. details of new outlets in the list; are covered that areas which had lack of full information’s regarding the services. These new customers have taken interest by accepting the proper solutions of problems came from customers. They were also told about the welfare schemes prepared for their continuous transaction of service which are as followings:- • The retailer will be informed about the new product launching as fast as possible. • The retailer will be in a regular contact of FOS of that area. • The retailer will be provided some attractive POP to inform and attract the customer. • The retailer can contact the FOS any time.
  14. 14. • The retailer will be given some possible relief on the case payment. • The retailer will be trained for the recharge and form filling processes. LISTS OF NEW OUTLETS-: NAME ADDRE OWNE SS R Mohan Rajpura Kailas Rathore road Rathore Store purani shivpuri. Yadav Near bus Kapil S.T.D. stand, Yadav shivpuri. Kapil Neel gay Ramdas Mobile chauraha, Rathore
  15. 15. purani, shivpuri. Promod Saispura Deendayal Rathore colony, Rathore shivpuri. Lakhpati Saispura Raguver Store colony, Agrawal masjid ke pass shivpuri. Balaji Near Sonu S.T.D. Sonchiraiy Yadav a hotel shivpuri. Kapoor Mohani Anand Departme sagar gate, Kapoor nt shivpuri. Big Shop Near Anil Vijayvargi Kumar ya furniture, shivpuri. Mohit Purani Mohit Jain Mobile shivpuri Store road, shivpuri.