The document discusses perceptive media and how it can be used to engage audiences through personalized narratives. It explores how context, mood, location and other implicit feedback can be incorporated into stories to create more immersive experiences. However, challenges remain in scaling personalized narratives and balancing user control with maintaining narrative flow. The goal is to re-engage audiences through more relevant stories while avoiding overly manipulative or disconnected experiences.

1. Perceptive Media
Anthony Churnside | @tonychurnside | Research
Engineer
Ian Forrester | @cubicgarden | Senior Producer

2. Who Are BBC R&D?

3. Broadcasting to a Multitude
http://www.flickr.com/photos/feuilllu/302001867/

4. One Way Communication
http://www.flickr.com/photos/lonecellotheory/432658896

5. Enchanting and Engaging Stories?
http://www.flickr.com/photos/boonlee89/6462543711

6. Around the Campfire: The Ghost Story
http://www.flickr.com/photos/smcgee/234278571

7. What Happened?
http://www.flickr.com/photos/87913776@N00/3241512841

8. Context, Mood, Body Language...
http://www.flickr.com/photos/rkeetch/2333189037/

9. The Comedy Conundrum
http://www.flickr.com/photos/theeerin/

10. “Hello, insert location”
http://www.flickr.com/photos/theeerin/4716840013

11. Not Personalised
http://www.flickr.com/photos/theeerin/4716840013

12. Narrative with Exposed Variables

13. The State of the Art
http://www.flickr.com/photos/factoryjoe

14. Scale is the Name of the Game
http://www.flickr.com/photos/thomashawk/2189615343

15. Client Power

16. User Control
http://www.flickr.com/photos/origomi/1151643598

17. Perceptive Media Demo “Breaking Out”

18. Collecting Feedback
http://www.flickr.com/photos/ian_munroe/3573013803

19. Implicit vs Explicit Feedback
http://www.flickr.com/photos/pjanvandaele/4034179415/

20. Internet Connected Sensors
http://www.passion-xbmc.org

21. The Big Data Trend
http://www.flickr.com/photos/starsalive/3994225376

22. Loosing Connection with the Audience
http://www.flickr.com/photos/chrisbartow/5835428673/

23. The Attention Economy
“Wanting people to listen, you can’t just
tap them on the shoulder anymore. You
have to hit them with a sledgehammer,
and then you’ll notice you’ve got their
strict attention”
http://www.themoviedb.org/account/LaTropa64 - John Doe
Quote from New Line Cinema’s “Se7en”

24. But... Sometimes, Just a Tickle Will Do
http://www.flickr.com/photos/d_lee/2394548742

25. Highly Relevant
http://www.imdb.com/title/tt0114369/
Se7en – © 1995 - New Line Cinema

26. On Narrative Rails
http://www.flickr.com/photos/ag2r/4437697015

27. Media Re-Imagined
http://www.imdb.com/title/tt0259711/
Vanilla Sky – © 2001 – Paramount Pictures

28. Re-establishing that Connection

29. Thank You...
Ian Forrester | @cubicgarden | Senior Producer
Anthony Churnside | @tonychurnside | Research Engineer