Spr Xmobile Npo Contectual Broadcasting

CONTEXTUAL BROADCASTING
Raimo van der Klein
SPRXmobile

1. BOXED MEDIA
2. THE MOBILE MEDIUM
3. CONTEXTUAL BROADCASTING

1. BOXED MEDIA
http://www.ﬂickr.com/photos/butterﬂypsyche/2913481850/

What is
BOXED MEDIA? Box

width
Media contained in an isolated environment.
Fixed in two dimensions (length X width).
Main purpose of media is to consume it. length

MEDIA
http://www.ﬂickr.com/photos/rdodson/3487265216/
physically contained..

MEDIA
has been like this for centuries

The personal

COMPUTER in all it’s forms

the
MOBILE
phone
..in the early years

Even our

FRIENDS
are in the box shouldn’t we try to get them out of the box?

How do you recognize
boxed media?

They show you something

SHINY

ISOLATING YOU
from the real world

And all boxed media have their own verb..
READING WATCHING SURFING

TIME
So how much do we spent in the box?

70.6
hours / week

IDC: http://www.idc.com/getdoc.jsp?containerId=prUS21096308 http://www.ﬂickr.com/photos/cheskywong/3196669438/

You can’t put everything
in the box!

THE BOX

isolated ---> contextual

social MEDIA

The end of The Attention Game
is near. Timothy Schenck

2. THE MOBILE MEDIUM
http://www.ﬂickr.com/photos/butterﬂypsyche/2913481850/

?
1992-2000 2000-2008 2008-????
COMMUNICATION CONTENT CONTEXT

The 3 Era’s of Mobile

Contextual Services:
Services that ‘understand’ your
circumstances/ situation and offer
relevant information.

CONTEXT = The 3rd Dimension
http://www.ﬂickr.com/photos/altus/309451832/

GIVING DEPTH TO

THE BOX
depth

i dth
len w
gth

CONTEXT significally reduces
INFORMATION OVERLOAD

http://www.ﬂickr.com/photos/philipjbigg/2347439626/

CONTEXT
FILTERS! and shows only that what is relevant
HERE AND NOW

http://www.ﬂickr.com/photos/philipjbigg/2347439626/

MINIMUNI
If you live exactly 6 minutes from Sunset Tunnel
East Portal, 8 minutes from Duboce and Church,
and 10 minutes from Church Station you may ﬁnd
it useful too. © 2009, SPRXmobile Confidential and Proprietory
http://www.ﬂickr.com/photos/eggz/1446511138/

Personal Mobile Context
Twitter
Weather People nearby
Presence
Rain prediction Buddyfinder
Agenda
NFC / RFID Social Filters

Activities Social
Environment
(what) (who)

Roomware
Navigation Spatio -
Emomapping
Track & Trace
Temporal Mental
Geofencing
(where/when)

Virtual
Me Physiological
me
Education Social Networks
Accelerometer
Beliefs Flickr comments
Nokia Sportstracker
Experiences (Social Backchannel)
Stepcounter
© 2009, SPRXmobile Confidential and Proprietory
Heartrate © 2009, SPRXmobile Confidential and Proprietory

FROM CONTENT TO CONTEXT
Content Service
Content pipes Service pipes
based on based on
Interests Verbs

Media Mobile
Box Medium
Overload Relevance
Waste Filtered

Static Context Dynamic Context
watching or reading, etc Shopping, working, eating out

AUTOMATIC DOOR RETAIL PEOPLE COUNTER

Contextual Services are already all around you.
Many times disguised as simple small services

Communication
Context Content

How will we
use contextual
services?

http://www.ﬂickr.com/photos/skyshanghai/2400793508/

LOCAL GLOBAL

Networks Mobile Contextual
of sensors Services
and devices medium Communication 2.0

Sensing, computing and communicating

Physical objects Trusted personal
Physical and
in intelligent sensing and
digital world fuse
environments computing devices

Inspiration: Nokia Mobile Gateway

HOW TO BRING THESE WORLDS TOGETHER?


Activities Social
Environment
(what) (who)

Spatio -
Temporal Mental
(where/when)

Virtual
Me Physiological
me



News Verkiezingen
Sports Lotterij trekking
Environment
Weer Live events
File etc...



TV kijken Sporten
Activities Reizen Tuinieren
(what) Shoppen Klussen
Uitgaan Koken



Gaming
Social Flirting
(who) Matching
Competities



Stressed
Verveeld
Mental
Escapism
Verliefd



Social Networks
Virtual Twitter
me Recommendations
Games



Beweging
Gezondheid
Physiological
Conditie
X



Interesses
Cultuur
Me Levenscyclus
Sociale klasse



POI
File info Spatio -
Tourisme Temporal
(where/when)
Local info


Verkiezingen TV kijken
Lotterij trekking Reizen
News Live events Shoppen Sporten
Sports etc... Uitgaan Tuinieren
Weer
Klussen
POI File
Koken
File info
Gaming
Tourisme
Flirting
Local info
Matching
Competities
Interesses
Cultuur
Stressed
Levenscyclus
Verveeld
Sociale klasse
Escapism
Beweging Verliefd
Social Networks
Gezondheid
Twitter
Conditie
Recommendations
X
Games


Create Services Around The Domains
You Feel Comfortable With

No clear usecase? Don’t do it!

Spr Xmobile Npo Contectual Broadcasting

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