1. Nescafe is an affordable coffee brand for everyone in the world.
Nescafe is consumed throughout the year in any place. It is
known as an iconic brand that is mature, functional and reliable.
I believe Nescafé is very lively and refreshing.
SALIENCE
IMERGERY
PERFORMANCENescafe is the first brand which
comes to mind when I think of
coffee. I can easily recall Nescafe
whenever I see Nescafe packaging
or Nescafe logo. Even with partial
logo I can recall Nescafe. I believe
Nescafe is very popular and well
known to everyone. I have tried
every product of Nescafe. All of
them are great from my point of
view.
Nescafe is always reliable, it is very
effective,itisalsotrusting,caring,gives
lots of inspiration and it has the best
interest for its consumers. Nescafe has
made 3 in 1, 2 in 1 coffee packs for her
customers benefits. Nescafe logo has a
very simple design and can be
remembered very easily. Price wise
Nescafe isaffordable andfor everyone.

2. Nescafe has excellent quality,
high credibility, and I believe
from my perspective Nescafe is
superior in every way and I will
consider having Nescafe over
other coffee brands every time.
JUDGEMENTS
FEELINGS
I can never taste any other
coffee other than Nescafé
because of my emotional
attachment to Nescafe. I
trust that their coffee has
great taste. With Nescafe I
feel more alive, refreshed,
and it is fun to have in every
situation. Nescafe is original,
friendly, warm and makes
me happy.
I am attached to Nescafe in a way that is
unbreakable. This has led me to repurchase
that Nescafé all these years. Even if in the
future Nescafe increases its price, I would still
chose Nescafe over all the other brands.
Without Nescafe I cannot start and finish my
day. I actively participate in Facebook Nescafe
community. Nescafe is part of me.
RESONANCE