Gearing	up	for	battle
People	Operations
productivity,	ramp-up,	pipeline,	churn,	CAC/LTV
What	is	a	talent	machine?
#vc4heroes
layers,	gears,	and	process
How	to	build	a	talent	machine?
#vc4heroes
Layers
execution, improvement, solution, and problem
seekers
Types	of	individuals	(scope	x	autonomy)
#vc4heroes
purpose, autonomy, diversity
Types	of	teams	(3-20	people)
#vc4heroes
5 stages: life sucks, my life sucks, i’m great, we’re
great, life is great
Types	of	tribes	(20-150	people)
#vc4heroes
Culture: way of speaking and acting
Types	of	company
#vc4heroes
Gears
TM	Maturity	Model
#vc4heroes
Blue Orange Black
Culture Mission-Vision-Values BHAG Manifesto
Metrics Cost based Productivity Analytics
Org Structure Org Chart Job descriptions Team/Tribe Mgnt
Hiring Job description fit Cultural fit Predictive
Onboarding 1-day welcome 1-month follow up 3-month nurturing
Communication Ac hoc Tactical Strategic / Culture based
Management Salary evaluation 360o Regular coaching
Compensation Benefits Target Incentives Stock options
Firing Ad hoc Standard Postmortem
Tools Ad hoc Payroll Stack
it depends on founders, stage, and market
What	is	culture?
#vc4heroes
1. Missionary x Mercenary
2. Structured x Flexible
3. Thinking x Doing
4. Controlling x Delegating
5. Cautious x Risk Permitting
6. Diplomatic x Direct:
7. Individualistic x Collaborative
8. Internal x External
experimentation or execution
primary teams (sales, customer success, product)
secondary teams
What	needs	to	get	done?	(metrics)
#vc4heroes
How	organizations	grow?	(cell	division)
#vc4heroes
OS1 OS2 OS3 OS4 OS5
Family Tribe Village City Nation
User Scale (B2C) 10,000s 100,000s 1,000,000s 10,000,000s 100,000,000s
User Scale (B2B) 10s 100s 1,000s 10,000s 100,000s
Organization 1s 10s 100s 1,000s 10,000s
Timeframe 12m-24m 18-24m 18-24m 24-48m 48m+
Mode Discovery Validation Efficiency Scale Domination
Talent Domain experts Generalists Specialists Future leaders Succession
persona, lead-gen, nurturing, closing, pipeline
Is	Hiring	a	sales	process?
#vc4heroes
onboarding and talent success
How	to	get	to	expected	productivity?
#vc4heroes
broadcasting, staff/company/strategy meetings
How	to	communicate	with	troops?
#vc4heroes
constant feedback, training, and development:
individual, team, and tribe
What	is	management?
#vc4heroes
Maslow: base salary, bonus, benefits
How	to	compensate	talent?
#vc4heroes
it’s your fault, performance improvement plan (PIP),
scripts
How	to	break	up	decently?
#vc4heroes
SaaS for everything
What	are	workflows	and	SoRs?
#vc4heroes
Process
increasing speed over time is the one metric that
matters
Scrum:	one	problem	at	a	time
#vc4heroes
rapid iterations to learn and adjust
Scrum:	weekly	or	bi-weekly	sprints
#vc4heroes
learn the expected output of each key lever (product,
sales, customer success, talent, operational system),
then improve it relentlessly
Scrum:	structure	it,	then	optimize
#vc4heroes
visibility on what needs to get done
Scrum:	roadmap
#vc4heroes
Bibliography
High Output Management
Hard Things About Hard Things
Blitzscaling
The Alliance
Talent Machine
#vc4heroes
www.astellainvest.com
#vc4heroes

People Operations