The document discusses the evolution of cloud computing. It notes that the cloud has proven itself and become a default for new applications. Organizations now expect flexibility and elasticity from the cloud. It discusses various cloud service models like Infrastructure as a Service, Platform as a Service and Software as a Service. It suggests that businesses should identify a core process and develop it as a service (XaaS) to generate recurring revenue streams. Hybrid multi-cloud environments that integrate different cloud platforms will be important going forward.

1. Cloud Computing (Re)Defined.
Stacks based opportunity array

2. About me

3. Presentation Specs.
Geek level: 5/10

4. Source: McKinsey
Source: McKinsey SME Survey
What’s at stake
Infrastructure-as-a-Service
Platform-as-a-Service
Software-as-a-Service

6. ” Age of Enlightenment”

7. From hype to growth

8. • The Cloud has now proven itself
• This has led to heightened expectations by the business
• Most organizations already have an articulated a Cloud strategy
• The Cloud is already a default for new applications
The State of the Market
Source: Capgemini, Business Cloud: The State of Play Shifts Rapidly. Fresh Insights into Cloud Adoption Trends, November 2012.

9. IT leaves the room
Source: Capgemini, Business Cloud: The State of Play Shifts Rapidly. Fresh Insights into Cloud Adoption Trends, November 2012.

10. Today’s Expectations
Source: Capgemini, Business Cloud: The State of Play Shifts Rapidly. Fresh Insights into Cloud Adoption Trends, November 2012.

12. Valuation Snapshot
2012-2013 Revenue Growth
Source: Bloomberg, company filings and Wall Street research; market data as of 06-Nov-2012

13. Cloud Formations
Source: Sandhill.com

14. Integrate The Stack (or die)
HYBRID/MULTI-CLOUD
PROVIDERS
CLOUD INTEGRATORS CLOUD BROKERS
CLOUD MANAGEMENT PRIVATE CLOUD PROVIDERS PUBLIC CLOUD PROVIDERS

15. Yourservicegoeshere Build around it
Infrastructure-as-a-Service
Security-as-a-Service
Storage-as-a-Service
Integration-as-
Database-as-a-Service
Data-as-a-Service
Information-as-a-Service
Platform-as-a-Service
Application-as-a-Service
Management/Governance-as-a-Service
Testing-as-a-Service
Source: based on Cloud Technology Partners Inc. new stack
Your new business-as-a-Service

16. Long(er)-(moving)tail
Sources: MSDN / North Bridge & GigaOM
JUMPCLOUD
DOTCLOUD
GOGRID
ENGINEYARD
AMYSTA
CLOUDFLARE
SIMPLEXO
PANZURA
TRELLO
EVERNOTE
HUBSPOT
SKYHIGHCLOUDMINE
NEWRELIC SENDGRID
RETAILCLOUD
NEWVEN DEMANDWARE
ATHENAHEALTH
MOBLIFE
….MANY OTHERS
CLOUDLOCK
DOCEBO

17. Meet XaaS?!
Infrastructure-as-a-Service
Platform-as-a-Service
Software-as-a-Service
Business Process-as-a-Service
Providing Horizontal or Vertical business
processes on a subscription basis to
companies or industries
XaaS
Source: Accenture Scaling to Succeed in New Business Models
Banking Communication and Media Insurance
Education Healthcare Manufacturing

18. XaaS Generation Components
• PICK: a critical business process
• BUILD: with Service Oriented Architecture
• TAP THE FORMATION: mind the API
• ANCHOR: on customer experience
• AND… GO Open-Source as much as possible
Source: programmableweb

19. Secret Formula
Sources: David Skok – Matrix Partners

21. Summarizing
• Cloud is already a default
• Business decides & expects anything elastic, flexible
• Cloud Formations or SMAC [Social, Mobility, Analytics(Big Data) and Cloud]
• Identify or develop a core business process and go XaaS
• Be metrified inside and compare it against the market
Move closer to the edge!

22. Thank you!
Featuring:
Goldman Sachs
North Bridge Venture Partners
CapGemini
Accenture
Bessemere Venture Partners
McKinsey
Chaotic Flow
David Skok
and others