Ashley Dalziel, VP of People Culture at Freshii shared a framework for managing remote employees and keeping a central vision of what workplace culture means for employees and customers.

1. PEOPLE CULTURE
CONFIDENTIAL
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2. 2
ii FOREVER
ASHLEYDALZIEL
People Culture, Vice President
BA | MA | Lululemon HQ
Alumni
AGENDA
I. History – lululemon + Freshii
II. Guiding Principles
III. Freshii’s People Culture Top 4
IV. Creating Communitii – Case Study

3. David Letterman Oscar de la Renta
Appeal to the
Masses
Always with
Style

4. ‘LULULEMON’
THE FRESH FOOD
BUSINESS

5. 5 GUIDING PRINCIPLES
THAT DRIVE US EVERY DAY
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6. TALK IS CHEAP,
EXECUTION SETS
US APART
10

7. LAUNCH FAST,
FAIL FAST,
ITERATE FASTER
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8. BUILD A COMPANY WITH
A KILLER CULTURE,
NOT A CULTURE THAT
KILLS OUR COMPANY
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9. NUMBERS RULE!
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10. PICK YOUR
BATTLES
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11. 70
SYSTEM-WIDE STORES
2013 2014 2015 September 25, 2016
101
178
244
YEARS TO REACH 200 STORES
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16
18
15
LEADING NORTH AMERICAN
FAST CASUAL RESTAURANT
OPERATOR WITH A UNIQUE
AND POWERFUL BRAND
 Sincethe end of fiscal 2013, Freshii has increased itsstore network from 70
locationsto 244 locationsas of September 25, 2016 while concurrently
delivering 14 consecutive quartersof positive same-store salesgrowth
 In Technomic’s“2016 Technomic Top100 Global Chain Restaurant Report”,
Freshii wasranked the fastest growing multinational chain restaurantin the
world for 2015 (bystore growth)
 AwardedBest Workplace Culture at the Canadian HR Awards
 Freshii officiallybecame a public company(FRII) January31, 2017
ACCOLADES

12. CONFIDENTIAL
BUILD A COMPANY
WITH A KILLER
CULTURE, NOT A
CULTURE THAT KILLS
YOUR COMPANY
OPPORTUNITIES TO GO DEEPER ON PEOPLE & CULTURE
TO DRIVE RESULTS IN YOUR STORE
MORE TEAM ACTIVITIES
INVEST IN TRAINING
FEEDBACK / !:!s /
DEVELOPMENT & GROWTH
CLEAR COMMUNICATION
& EXPECTATIONS
RECRUITING & RETAINING TALENT
 Understand what current Team Members
value (& want more of).
 Utilize a varietyof recruiting strategies –
alwaysbe recruiting.
 Hire for culture fit. Train for skill.
PEOPLEDEVELOPMENT
 Best storesdelegate and empower their
team.
 Performance Reviews,1:1’s, Growth
Path, Freshii U 200 / 300 / 400 Level
TRAINING
 #1 request from our TMs is “more Training”.
 Highest performingstoresrun a leaner team
that is more efficient (lower labor).
 Invest in core people.
COMMUNICATION& EXPERIENCE
 1% of sales set aside for team activities
 Powerful Communication toolsfor global cnx
WHAT WOULD MAKE WORKING AT FRESHII BETTER?
12
1
Financial information for the 39 week period ended September 25, 2016 for traditional franchised locations in North America.

13. CONFIDENTIAL
OUR
FOCUS ON
PEOPLE
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14. 11
LEADING CULTURE IN
A GLOBAL
FRANCHISED MODEL
 Cultureis our secret sauce! It’s the way we bring our brand to
life, and to do it well we need to be doing 1000 littlethings right.
 The Gap?
 Connecting people to the right tools.
 Keeping people up to date on innovations.
 Learning from each other (vs. reinventing the wheel).
 Lack of Community = lack of brand love.
 What didn’t work?
 Email Marketing (Mail Chimp)
 CommunicationOverload (DailyDigest = White noise)
 FC & HQ Communication Breakdown
 Global Content, not always relevant
 Our solution? Communitii – tools, best practices, & inspiration at
your finger tips.
Daily
Huddles
Profit Sharing Programs
BOH
Communication Board
Team Activities
(1% Sales)
Focus of the
Week
Recognition
& Rewards Programs
Team Challenges
Freshii People &
People Polls
Triple Bottom Line
(Social, WE & Mission Green)
KILLERCULTURESTRATEGIES

18. Personal
Goals
Financial
Goals
Business
Goals
Philosophical
Goals
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19. 19
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20. AshleyDalziel
Vice President People Culture
Email: ashley@freshii.com
Favourite Freshii Meal:
OaxacaBowl, sub cilantro lime vinaigrette,add tofu
THANK YOU
CONFIDENTIAL