Walmart strategy team victoria

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Walmart strategy team victoria

  1. 1. Walmart’s Strategy Analysis Team Victoria Julie Cousin Jing Ma Adéla Kohoutova Renato Uhrovcik Clara Olivier Save Money. Live Better
  2. 2. AgendaRetail Industry Competitive Advantages and SWOT Analysis International Expansion Social Actions What’s Next ?
  3. 3. The Retail Industry• Mature market• 250 retailers operated sales of $4 trillion in 2010• Dynamic: 5% sales growth• Retailers start from home country and then go global Five Porter’s forces analysis Competitive InternationalRetail Industry Social Actions What’s Next ? Advantages Expansion
  4. 4. Walmart: The World Retail Leader Main competitors Competitive InternationalRetail Industry Social Actions What’s Next ? Advantages Expansion
  5. 5. VRIO Analysis Valuable Rare Inimitable Organization CompetitiveKFS factors support Advantage Good price Yes Yes Yes YespositionningSupply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No NoDiversification HR Yes Yes Yes YesManagement Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
  6. 6. Good Price positionning
  7. 7. VRIO Analysis Valuable Rare Inimitable Organization CompetitiveKFS factors support Advantage Good price Yes Yes Yes YespositionningSupply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No NoDiversification HR Yes Yes Yes YesManagement Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
  8. 8. Integration of the Supply Chain
  9. 9. VRIO Analysis Valuable Rare Inimitable Organization CompetitiveKFS factors support Advantage Good price Yes Yes Yes YespositionningSupply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No NoDiversification HR Yes Yes Yes YesManagement Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
  10. 10. VRIO Analysis Valuable Rare Inimitable Organization CompetitiveKFS factors Support advantage Good price Yes Yes Yes YespositionningSupply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No serviceDiversificatio Yes No No No n HR Yes Yes Yes YesManagement Competitive International Retail Industry Social Actions What’s Next ? Advantages Expansion
  11. 11. Local adaptation & customer service
  12. 12. VRIO Analysis Valuable Rare Inimitable Organization Competitive KFS factors Support advantage Good price Yes Yes Yes Yes positionningSupply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No NoDiversification HR Yes Yes Yes Yes Management Competitive International Retail Industry Social Actions What’s Next ? Advantages Expansion
  13. 13. VRIO Analysis Valuable Rare Inimitable Organization Competitive KFS factors Support advantage Good price Yes Yes Yes Yes positionningSupply chain Yes Yes Yes Yes Integration Market Yes Yes Yes Yes Proximity Local Yes No No No adaptation Customer Yes No No No service Yes No No NoDiversification HR Yes Yes Yes YesManagement Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
  14. 14. SWOT Analysis Strengths Weaknesses • Strong financial resources • Controversial HR policies • Powerful brand awareness • Anti-union reputation • Sophisticated IT-based control systems • Customer focused • Strong corporate culture Opportunities Threats • Serving new market segments • New national competitors • Increase online sales • Stricter regulations and trade • Entering new international policies markets • Crisis context • Crisis contextRetail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
  15. 15. Specialization of Processes Purchase Distribution Sales Imports from Strong in-house Strategic allianceslow-cost countries distribution centers for better coverage IT activities R&D Outsourcing in IndiaRetail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
  16. 16. Entering new markets A CAGE Analysis 2 5 4 1 6 3 6 3 Competitive InternationalRetail Industry Social Actions What’s Next ? Advantages Expansion
  17. 17. Varied modes of entry with mixed success Joint VentureAcquisition of a local partner Greenfield operation Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
  18. 18. Organization and management Centralization called into question Aggregation Adaptation Standardized processes Local management Centralized procurement Freedom in hiring IT-based HR monitoring Walmart.wmv Retail Industry Competitive International Social Actions What’s Next ? Advantages Expansion
  19. 19. Walmart’s social duty• 2.1M job opportunities worldwide• Shift US jobs overseas• CSR actions for better image Competitive International Retail Industry Social Actions What’s Next ? Advantages Expansion
  20. 20. What’s Next ?• Making sure of meeting their promises for 2015• Build on new competitive advantages : improve customer experience, local taste adaptation• Strenghten market presence in Africa and India Competitive International Retail Industry Advantages Expansion Social Actions What’s Next ?
  21. 21. Questions

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