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Storytelling for startups - How to build a manifesto

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Storytelling for startups - How to build a manifesto

  1. 1. HOW TO BUILD A MANIFESTO
  2. 2. 1 WHAT IS A MANIFESTO
  3. 3. A MANIFESTO IS A PROMISE  
  4. 4. A MANIFESTO IS A PROMISE   TO YOUR EMPLOYEES,  
  5. 5. A MANIFESTO IS A PROMISE   TO YOUR EMPLOYEES INVESTORS,  
  6. 6. A MANIFESTO IS A PROMISE   TO YOUR EMPLOYEES INVESTORS & CUSTOMERS.  
  7. 7. IT'S HOW,    
  8. 8. IT'S HOW, IN THE LONG TERM,    
  9. 9. IT'S HOW, IN THE LONG TERM,   YOU SEE YOUR BUSINESS MISSION,  
  10. 10. IT'S HOW, IN THE LONG TERM,   YOU SEE YOUR BUSINESS MISSION, COMPANY CULTURE,  
  11. 11. IT'S HOW, IN THE LONG TERM,   YOU SEE YOUR BUSINESS MISSION, COMPANY CULTURE, & IMPACT ON SOCIETY.  
  12. 12. SOME STARTUPS ARE ALL ABOUT THE MISSION.    
  13. 13. SOME STARTUPS ARE ALL ABOUT THE MISSION.   IN BUSINESS TERMS: MAKE CUSTOMERS HAPPY = MAKE INVESTORS HAPPY  
  14. 14. "This is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets."
  15. 15. "If you can bring real efficiency, real convenience and real comfort to how you move around a city, you can change the way people live in that city." "The "Uber" way of life is a reflection of our mission to turn around transportation into a seamless service and to enable a transportation alternative in cities that makes car ownership a thing of the past."
  16. 16. Even their culture is about the mission…
  17. 17. SOME STARTUPS ARE ALL ABOUT THE CULTURE.    
  18. 18. SOME STARTUPS ARE ALL ABOUT THE CULTURE.   IN BUSINESS TERMS: MAKE EMPLOYEES HAPPY = MAKE CUSTOMERS HAPPY  
  19. 19. Our Philosophy A commitment to culture and customers has helped Buffer grow from humble beginnings to now serving more than two million people every day. Our passion for support, happiness and quality flow through everything that we do. The Buffer Vision Our vision at Buffer is to build the simplest and most powerful social media tool, and to set the bar for great customer support. In addition to these product and service goals, we have a focus on building one of the most unique and fulfilling workplaces that exist, by rethinking a lot of traditional practices.
  20. 20. Introducing: Core Values Frog! The best thing about the Zappos Family is our unique culture. As we grew as a company, we didn’t want to lose that culture, and we wanted a way to share it with all employees and anyone else who touches Zappos.com. When searching for potential employees, we’re looking for people who both understand the need for these core values and are willing to embrace and embody them. To help us along, every day, in every situation we ask ourselves: What would Core Values Frog do . . . ?
  21. 21. SOME STARTUPS FOCUS MORE ON THE CUSTOMER SERVICE.  
  22. 22. "CUSTOMER SERVICE ISN'T JUST A DEPARTMENT! We've been asked by a lot of people how we've grown so quickly, and the answer is actually pretty simple… We've aligned the entire organization around one mission: to provide the best customer service possible. Internally, we call this our WOW philosophy."
  23. 23. "OBSESS OVER CUSTOMERS From the beginning, our focus has been on offering our customers compelling value. We realized that the Web was, and still is, the World Wide Wait. Therefore, we set out to offer customers something they simply could not get any other way. We brought them much more selection than was possible in a physical store, and presented it in a useful, easy-to- search, and easy-to-browse format in a store open 365 days a year, 24 hours a day. We maintained a dogged focus on improving the shopping experience. Word of mouth remains the most powerful customer acquisition tool we have."
  24. 24. SOME STARTUPS FOCUS MORE ON BEAUTY.  
  25. 25. Value #3 - DESIGN IS NOT A LUXURY Good design means coalescing hundreds of details into a package that is simple and beautiful. Squarespace strives for excellence in design within everything we do, and iterates relentlessly in order to achieve that ideal. Value #4 - CREATE BEAUTIFUL TOOLS We believe that we can create products that are not only simple and powerful, but elegant. Using beautiful tools fundamentally enhances both work and life. OUR MISSION Squarespace's mission is to provide creative tools that help anyone give a voice to their ideas. From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time, Squarespace provides elegant solutions that set new standards for online publishing.
  26. 26. Freedom of data expression Query at the speed of thought to perform complex analysis simply and quickly. Beauty by default, customization by design. We know that the beauty of BIME lies in what you can produce with it. With smart defaults, your visualizations and dashboards will not only be efficient but they will also look gorgeous.
  27. 27. SOME STARTUPS FOCUS MORE ON HEALTH.  
  28. 28. We are making it easy for folks to eat and live better. We're changing the way America eats and reconnecting people with their food, one plate at a time. We believe the world is a better place when it's easy for people to eat well.
  29. 29. 2 HOW TO BUILD A MANIFESTO
  30. 30. BEGIN WITH THE END
  31. 31. WHAT IF YOU COULD BUILD AN AMAZING COMPANY, WITH THRIVING EMPLOYEES & A BIG IMPACT ON SOCIETY?
  32. 32. FIRST, THINK ABOUT YOUR BUSINESS MISSION
  33. 33. WHAT IS YOUR  
  34. 34. WHAT IS YOUR BIG,  
  35. 35. WHAT IS YOUR BIG, HAIRY  
  36. 36. WHAT IS YOUR BIG, HAIRY AUDACIOUS D  
  37. 37. WHAT IS YOUR BIG, HAIRY AUDACIOUS GOAL ?   *  
  38. 38. WHAT IS YOUR BIG, HAIRY AUDACIOUS GOAL ?   *   * your B.H.A.G.
  39. 39. A BHAG IS NOT ALL ABOUT MAKING MONEY.  
  40. 40. A BHAG ENGAGES PEOPLE  
  41. 41. A BHAG REACHES OUT AND GRABS THEM IN THE GUT  
  42. 42. A BHAG IS TANGIBLE ENERGIZING HIGHLY FOCUSED  
  43. 43. PEOPLE GET IT RIGHT AWAY  
  44. 44. "MAKE TRANSPORTATION AS RELIABLE AS RUNNING WATER."  
  45. 45. "BUILDING THE MOST CUSTOMER CENTRIC COMPANY IN THE WORLD."  
  46. 46. SECOND, THINK ABOUT YOUR COMPANY CULTURE
  47. 47. WHAT  
  48. 48. WHAT DRASTICALLY  
  49. 49. WHAT DRASTICALLY DIFFERENT  
  50. 50. WHAT DRASTICALLY DIFFERENT WORKPLACE  
  51. 51. WHAT DRASTICALLY DIFFERENT WORKPLACE DO YOU WANT TO BUILD?  
  52. 52. EXPLAIN WHY PEOPLE SHOULD CHOOSE YOU OVER OTHER COMPANIES.  
  53. 53. A CULTURE IS NOT BUILD IN ONE DAY  
  54. 54. BUT THE BEST COMPANIES   HAVE AN EARLY VISION OF WHAT THEY DON'T WANT TO REPLICATE
  55. 55. A MANAGEMENT STYLE  
  56. 56. A PROMOTION POLICY  
  57. 57. DAY-TO-DAY WORK RELATIONSHIPS
  58. 58. THE ROLE OF THE CEO
  59. 59. "BE A CEREAL ENTREPRENEUR. EVERYONE IS CREATIVE. THINK SCARY BIG. VOLUNTEER FOR IMPOSSIBLE SITUATIONS. GET SHIT DONE."
  60. 60. "CHOOSE POSITIVITY AND HAPPINESS. YOU STRIVE IN APPROACHING THINGS IN A POSITIVE AND OPTIMISTIC WAY.YOU AVOID CRITIZING OR CONDEMNING TEAM MEMBERS OR USERS."
  61. 61. LASTLY, WRITE FROM THE HEART & REFINE WITH STYLE
  62. 62. A MANIFESTO IS NOT A CORPORATE DOCUMENT.  
  63. 63. A MANIFESTO IS NOT A CORPORATE DOCUMENT. IT'S A PROMISE COMING FROM THE HEART.  
  64. 64. FOCUS ON THE MOST  
  65. 65. FOCUS ON THE MOST MEANINGFUL,  
  66. 66. FOCUS ON THE MOST MEANINGFUL, THOUGHTFUL,  
  67. 67. FOCUS ON THE MOST MEANINGFUL, THOUGHTFUL, HEARTFELT  
  68. 68. FOCUS ON THE MOST MEANINGFUL, THOUGHTFUL, HEARTFELT.  
  69. 69. A FEW  
  70. 70. A FEW WELL-CHOSEN WORDS  
  71. 71. A FEW WELL-CHOSEN WORDS HAVE MORE  
  72. 72. A FEW WELL-CHOSEN WORDS HAVE MORE IMPACT  
  73. 73. A FEW WELL-CHOSEN WORDS HAVE MORE IMPACT THAN A LONG PARAGRAPH.  
  74. 74. NOW
  75. 75. THINK BIG
  76. 76. BE HAIRY
  77. 77. SCARY AUDA CIOUS
  78. 78. B.H.A.G

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