1.
LEGEND OF COCA COLA
Name: The Coca Cola Company
Industries served: Beverages
Geographic areas served: Worldwide
Headquarters: U.S.
Current CEO: Muhtar Kent
Revenue: $ 48.01 billion (2012)
Profit: $ 9.01 billion (2012)
Employees: 146,200
Main Competitors: PepsiCo , Dr Pepper Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé
S.A. and others.
Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“.
Its mission is not about selling products but to create significant positive change in the world that makes the
world a better place.
Coca Cola’s mission statement
“To refresh the world - in mind, body and spirit. To inspire moments of optimism - through our brands and
actions. To create value and make a difference everywhere we engage.”

2.
Refresh the world
YOUTUBE LINK:
http://www.youtube.com/watch?v=L_rRta7MCII

3.
Inspire Moments of Optimism & Happiness
YOUTUBE LINK:
http://www.youtube.com/watch?v=ts_4vOUDImE

4.
Create Value and Make a Difference
Content Marketing means creating and sharing valuable free content to attract and convert prospects into
customers, and customers into repeat buyers. The type of content you share is closely related to what you sell;
in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
• One of top 10 companies on Social Media
• Stories sharing on online
• Countless conversations take place online about Coca-Cola every day

5.
Thank you!