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Strategic Implementation: Coca Cola

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Strategic Implementation: Coca Cola

  1. 1. LEGEND OF COCA COLA Name: The Coca Cola Company Industries served: Beverages Geographic areas served: Worldwide Headquarters: U.S. Current CEO: Muhtar Kent Revenue: $ 48.01 billion (2012) Profit: $ 9.01 billion (2012) Employees: 146,200 Main Competitors: PepsiCo , Dr Pepper Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé S.A. and others. Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. Coca Cola’s mission statement “To refresh the world - in mind, body and spirit. To inspire moments of optimism - through our brands and actions. To create value and make a difference everywhere we engage.”
  2. 2. Refresh the world YOUTUBE LINK: http://www.youtube.com/watch?v=L_rRta7MCII
  3. 3. Inspire Moments of Optimism & Happiness YOUTUBE LINK: http://www.youtube.com/watch?v=ts_4vOUDImE
  4. 4. Create Value and Make a Difference Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. • One of top 10 companies on Social Media • Stories sharing on online • Countless conversations take place online about Coca-Cola every day
  5. 5. Thank you!

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