The document provides instructions for final assignments in a multimedia storytelling class, including submitting a final video project and transcript to the instructor by December 5th at noon. It also lists the required components for the transcript submission, such as a title, teaser text, credits, keywords, and a distribution plan for the story. Additional sections offer guidance on making title cards for videos, understanding the differences between YouTube and Vimeo, tracking video views and virality, methods for distributing videos, developing an online presence, and brainstorming titles and teasers with a peer.

1. PEOPLE AND STORY
MCDM Program - Fall 2012 - COM 583

2. ASSIGNMENTS
★Wednesday, December 5th, 12
noon
★Final, final version of your video!
★Add your video to the Vimeo group
★Submit transcript as word doc via
email, including extras
★Self-Evaluation

3. TRANSCRIPT EXTRAS
• The transcript. (20 pts) • A few paragraphs
• A title or headline (10 pts) explaining the distribution
plan for your story. Are
• 'Teaser text' introducing
there further changes you
the video to an online
need to make? What
audience (20 pts)
website(s) will the story be
• Credits for the video, published on? When do you
including any music and expect it to be published?
archival material you used. How do you plan to
(5pts) promote it? Set a target
• At least 10 keywords that number of plays you'd like
you'd include when posting your video to reach within
the video online (10pts) a given time period. (20
• The 'one sentence' that pts)
you used to guide your
editing (5pts) Email this as a Word Doc!

5. TITLE CARDS

6. TITLE CARDS

7. TITLE CARDS

8. TITLE CARDS

9. TITLE CARDS

10. TITLE CARDS

11. TITLE CARDS

12. TITLE CARDS

13. TITLE CARDS

14. TITLE CARDS

15. TITLE CARDS

16. TITLE CARDS

17. TITLE CARDS
★Take a screenshot ★Watch the margins
(sides might get
★Open it up in cropped)
PhotoShop
★Use your title card as
★Know about layers the video thumbnail on
★Use the text tool Vimeo
★YouTube doesn’t let
★Download new fonts
you pick your thumb :(
★Try out a drop shadow

18. YOUTUBE VS VIMEO
★Take a screenshot ★Use the text tool
★Open it up in ★Try out a drop
PhotoShop shadow
★Make sure it’s the ★Use your title card as
right size! the video thumbnail
on Vimeo
★Know about layers

19. VIEWS AND
VIRALITY
★What goes viral?
★Tracking views using Youtube and Vimeo analytics
★Where does traffic come from?
★Loads vs. Plays
★Quality vs Quantity of engagement
★Juking the stats (paying for video syndication)
★Your ultimate goal: the replay an reshare

20. DISTRIBUTION
METHODS
★Youtube/Vimeo
★Social Sharing
★Hosting on orgs website
★Pitching to Journalism Outlets (date pegs)
★Festivals (Local Sightings, SIFF, STIFF)
★Awards (Vimeo, SPJ, ONA, Media that Matters,
topical awards)

21. COMMUNITY
★Identify communities of interest
★Offline engagement carries over online
★Public Screenings
★Reciprocation (you share my video, I’ll share yours)
★Educational Use
★Think date pegs

22. WHAT’S NEXT
★Personal Website that showcases your work
★Develop individual branding as media maker (on
Youtube, Vimeo, FB, Twitter)
★Use first project as resume builder/seed for
funding for a larger project (Kickstarter, Indie Go-
Go)
★Collaboration with other media makers

23. TITLES AND TEASERS

24. TITLES AND TEASERS
• Pair up with the person you peer reviewed with
last time

25. TITLES AND TEASERS
• Pair up with the person you peer reviewed with
last time
• Write a rough title and teaser/framing sentence
for their story (not the same one they already
have)

26. TITLES AND TEASERS
• Pair up with the person you peer reviewed with
last time
• Write a rough title and teaser/framing sentence
for their story (not the same one they already
have)
• Brainstorm keywords for each story

27. TITLES AND TEASERS
• Pair up with the person you peer reviewed with
last time
• Write a rough title and teaser/framing sentence
for their story (not the same one they already
have)
• Brainstorm keywords for each story
• 10mins