10 Ways to Create Better Social Media Content
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My presentation as part of the Mobile Creator Summit, hosted by Luma Fusion and FiLMiC Pro. A virtual gathering of the world’s best mobile video filmmakers, journalists and storytellers to inspire, share insights, and teach new skills.
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10 Ways to Create Better Social Media Content
- 1. Find Your Niche 1 - If you’re talking to everyone, you’re talking to no one. - Produce content that adds value – inspire, entertain or inform!
- 2. 2Do More With What You Have Repurpose, adapt and modify We all experience challenges: lack of time, money, manpower – and now cancelled events… 1. Create MICRO CONTENT from LONG-FORM pieces Weekly FB/YouTube show Podcast, Series of FB Shorts, Live Instagram Q&A, Listicles, Feature Articles, Instagram Stories Quiz, Memes, Quote Cards etc… TRAFFIC
- 3. FACEBOOK INSTAGRAM SNAPCHAT 4:5 2. Repurpose content for different platforms
- 4. TIKTOK YOUTUBE TWITTER 4:3 2. Repurpose content for different platforms
- 5. Short on time or manpower but want to publish to as many platforms as possible? Shoot in landscape
- 6. Shooting in LANDSCAPE (16:9) gives you the MOST flexibility for repurposing content for multiple platforms 16:9 to 1:1
- 7. Shooting in LANDSCAPE (16:9) gives you the MOST flexibility for repurposing content for multiple platforms 16:9 to 1:1 Put the video into a 1:1 project on your editing app. Add the 16:9 video and resize to fit the space & add text.
- 8. Shooting in LANDSCAPE (16:9) gives you the MOST flexibility for repurposing content for multiple platforms 16:9 to 1:1 Tip: Great for when you don’t have time to add subtitles
- 9. 16:9 to 9:16
- 10. Stories will only last on your Instagram/Facebook account for 24 hours! Get the content off the app to use elsewhere… Don’t let content go to waste 3 Save ‘bad outtakes’ and ephemeral content!
- 11. Download your Instagram Stories one by one into your camera roll. Insert into your editing app. Arrange how you like and export.
- 12. Now an Instagram Story becomes one long vertical video. Publish to IGTV, or repurpose to square for Facebook or your Instagram Feed.
- 13. Use social platforms to edit 4 Make use of drawings, transitions, stickers, GIFs, filters & animations Remember - algorithms like video content…
- 14. Subtitle like a pro! 5 Chop up one long subtitle into multiple pieces for neat cuts
- 15. Think outside the box 6 This is your time to get creative… • You have your own TV channel – so how can you tell stories in different ways?
- 16. Brainstorm… all day, every day! 7 Take screenshots and make notes - what have others done that you can too? Absorb yourself with content. Take screenshots when you see something incredible. Make notes and figure out how techniques are done in your editing tools - what have others done that you can too?
- 17. Know your apps inside out 8 Have you explored all they can do? Becoming a better editor will help you become a better storyteller
- 19. Develop a workflow BEFORE you need it If content is King, then workflow is Queen! 9 • What apps will you use on your shoots? • Think about factors like frame aspect ratio, frame rate, resolution – e.g. do you need to create custom presets in FilmicPro? • What shots will you take & and who will you interview? • Where will you back up your content? • How will you repurpose content? Save yourself time and stress by knowing what you are going to do and when… It is important to experiment but vital to use a few apps well rather than downloading everything you can!
- 20. PRACTISE ALL THE TIME 10Shoot your pet, make family videos, interview your flatmate…
- 21. NEW COURSE OUT NOW 30% off with the code mobilecreatorsummitbit.ly/3beLVaF Get hands-on with shooting and editing during your time in isolation!