Presentation by the Common Language Project about Entrepreneurial Journalism to the October 2011 meeting of the Pacific Northwest Association of Journalism Educators.
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
Fortune 500 and hotel chains have learned that some of their best publicity and image builders come from within. This was a final presentation to the Hilton Hotels when they first started to see the need.
Dream. Build. Connect. How to use new and traditional media to build a strategic communications plan and campaign A front-page newspaper article about a cause you support is great. An engaged Facebook community can do wonders. But bridge those two communications together, sprinkle in the powerful story of your organization, and you have the potential to enact real change.
This daylong seminar is designed for organizational leaders and leads participants through lessons on how to develop your message, where to tell your story and how to pull it all together into a strategic communications plan and campaign. We’ll discuss how to build an annual communications strategy, how and when to layer in social media, mass media and strategic partnerships.
LEARNING OBJECTIVES: 1. Define strategic communications campaign. 2. Developing core brand messages. 3. Developing a strategic messaging calendar. 4. Developing campaigns to promote an organization throughout the year, to include various public relations and communications methods.
Content Marketing - a great opportunity for journalists.Tom Musbach
Presentation from Susan Johnston, freelance journalist, and Tom Musbach, director of content marketing at Pearl.com, given to journalists at the NLGJA convention in Boston, Aug. 24, 2013.
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
Fortune 500 and hotel chains have learned that some of their best publicity and image builders come from within. This was a final presentation to the Hilton Hotels when they first started to see the need.
Dream. Build. Connect. How to use new and traditional media to build a strategic communications plan and campaign A front-page newspaper article about a cause you support is great. An engaged Facebook community can do wonders. But bridge those two communications together, sprinkle in the powerful story of your organization, and you have the potential to enact real change.
This daylong seminar is designed for organizational leaders and leads participants through lessons on how to develop your message, where to tell your story and how to pull it all together into a strategic communications plan and campaign. We’ll discuss how to build an annual communications strategy, how and when to layer in social media, mass media and strategic partnerships.
LEARNING OBJECTIVES: 1. Define strategic communications campaign. 2. Developing core brand messages. 3. Developing a strategic messaging calendar. 4. Developing campaigns to promote an organization throughout the year, to include various public relations and communications methods.
Content Marketing - a great opportunity for journalists.Tom Musbach
Presentation from Susan Johnston, freelance journalist, and Tom Musbach, director of content marketing at Pearl.com, given to journalists at the NLGJA convention in Boston, Aug. 24, 2013.
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Video Bootcamp from Common Language ProjectAlex Stonehill
From the University of Washington Communication Department's workshop series. For reference for workshop attendees. Some videos are missing b/c of file size.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
19. New Economic Models:
Hyperlocal
• Traffic & News at
the micro level
• Hyperlocal
advertising
• What are the new
challenges
represented in
hyper local
reporting?
22. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
23. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
•Pitching to editors
24. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
•Pitching to editors
•Developing sources
25. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
•Pitching to editors
•Developing sources
•Multimedia reporting
26. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
•Pitching to editors
•Developing sources
•Multimedia reporting
•Ethics of independent journalism
27. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
•Pitching to editors
•Developing sources
•Multimedia reporting
•Ethics of independent journalism
•Production and editing
28. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
•Pitching to editors
•Developing sources
•Multimedia reporting
•Ethics of independent journalism
•Production and editing
•Social Media Campaigns
29. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
•Pitching to editors
•Developing sources
•Multimedia reporting
•Ethics of independent journalism
•Production and editing
•Social Media Campaigns
•Web Publishing
30. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
•Pitching to editors
•Developing sources
•Multimedia reporting
•Ethics of independent journalism
•Production and editing
•Social Media Campaigns
•Web Publishing
•Online Revenue
31. COM 363: Entrepreneurial
Journalism Practicum
tinyurl.com/363Syllabus
Learning goals:
•Identifying stories
•Understanding publications’ audience and tone
•Pitching to editors
•Developing sources
•Multimedia reporting
•Ethics of independent journalism
•Production and editing
•Social Media Campaigns
•Web Publishing
•Online Revenue
•New Buisness Models for Journalism
33. Entrepreneurial
Journalism
Journalism: The occupation of
reporting, writing, editing, photographing, or
broadcasting news or of conducting any news
organization as a business.
34. Entrepreneurial
Journalism
Journalism: The occupation of
reporting, writing, editing, photographing, or
broadcasting news or of conducting any news
organization as a business.
OR:
35. Entrepreneurial
Journalism
Journalism: The occupation of
reporting, writing, editing, photographing, or
broadcasting news or of conducting any news
organization as a business.
OR:
Journalism: Any form of
communication that is INFORMATIVE,
INDEPENDENT, ACCOUNTABLE and
VERIFIED
36. How can we better prepare our students
for a new media landscape?
Alex Stonehill: Sarah Stuteville:
alex@clpmag.org sarah@clpmag.org
www.clpmag.org
38. new storytelling techniques+new economic
models=entrepreneurial journalism
Who tells the news
“The only things worth doing
are difficult and done with What gets covered
very few resources.”
Where it’s published
Entrepreneur When we hear about it
“a person who has possession of a new
enterprise, venture or idea and assumes
significant accountability for the inherent
How it’s produced
risks and the outcome.”
Why it’s changing
“A journalist collects and disseminates information about
current events, people, trends, and issues.”
43. New Economic Models:
Nonprofit
• Foundation grants
• “Crowd-sourced”
funding
• Syndication
• How do you maintain
editorial distance
from your funders?
• Is that actually a
larger concern for
nonprofits?
44. New Economic Models:
Freelancing
• Public radio/PRX
• Promotional films
• Huffington Post
• Spot.us
• CLP!
Bonnie & Clyde, c. 1933
“Unknown Freelancer”
49. The Common Language Project
www.clpmag.org
• New media
• New economic models
• New Media Makers
• YOU’RE A PART OF THIS
ENTREPRENEURIAL
MOMENT!!!!
• Sarah Stuteville: sarah@clpmag.org
• Jessica Partnow: jessica@clpmag.org
Editor's Notes
\n
The story of the CLP:\n*Who we are (3 young people with some background in media/journalism/non-profits)\n*How we started (credit cards, borrowed equipment and a dream)\n*Why we started (wanted different stories in the media--concept of underreported. Crisis in *journalism meant less international coverage and in-depth coverage of social issues)\n*What we do (multimedia journalists, non-profit administrators, media educators--entrepreneurial journalists often wear a lot of hats!)\n*What we do at the UW (teach, help other young journos develop, found a receptive place to experiment)\n\nWe’re seen as one of the first examples of entrepreneurial journalism (even though we’re small!) We fit the definition we’ll be using all morning: Experimenting with new economic models, exploring new journalistic storytelling techniques, including new voices.\n\n\n
How we came up with the idea--\nUnder reported (region/topic)\n\nHow we got it funded--\nFoundation support, grants, freelance fees, individual donors\n\nThe kinds of stories we did--\nAll mediums, different voices (like water walker), connecting international issues with local audiences reporting on Water 1st)\n\nHow we distributed the work: (through our outlet and others, more and more through FB and Twitter)\n
How we came up with the idea--\nUnder reported (region/topic)\n\nHow we got it funded--\nFoundation support, grants, freelance fees, individual donors\n\nThe kinds of stories we did--\nAll mediums, different voices (like water walker), connecting international issues with local audiences reporting on Water 1st)\n\nHow we distributed the work: (through our outlet and others, more and more through FB and Twitter)\n
Started with hybrid model that we’ve since expanded to include University support and soon sponsorship/ad revenue\n
Since 2009, \n
*Teaching: COM 363 - super cool, still accessible for non-jrnlsm majors for now\n\n*Workshops: Digital Survival Guide, Storytelling with Sound (show flyers)\n\n*MCDM\n
\n
Talk through Career Week, Mentor Lunches\n\nThis is an area where the Department is really interested in partnership with you guys - strong showing at these events. And we’re just building up the program, so your input will be very valuable.\n\nBrainstorm ways we might work together on prof dev?\n\nIn general, ways we can work together, act as an organizational resource.\n
Social Media Experts, Storytellers, Bloggers, Multimedia Producers, Mobile Editors, Reporters w/ HTML skills \n\n
Social Media Experts, Storytellers, Bloggers, Multimedia Producers, Mobile Editors, Reporters w/ HTML skills \n\n
Social Media Experts, Storytellers, Bloggers, Multimedia Producers, Mobile Editors, Reporters w/ HTML skills \n\n
Social Media Experts, Storytellers, Bloggers, Multimedia Producers, Mobile Editors, Reporters w/ HTML skills \n\n
Social Media Experts, Storytellers, Bloggers, Multimedia Producers, Mobile Editors, Reporters w/ HTML skills \n\n
Social Media Experts, Storytellers, Bloggers, Multimedia Producers, Mobile Editors, Reporters w/ HTML skills \n\n
Social Media Experts, Storytellers, Bloggers, Multimedia Producers, Mobile Editors, Reporters w/ HTML skills \n\n
Since 2009, \n
Waaaay more detail on Ballard traffic - or crime or events - than a citywide newspaper could ever cover. So it’s a smaller audience, but a niche one.\n\nWhich means...you can sell advertising on a very targeted, personal level.\n\nMuch more effective to advertise cupcakes on Cap Hill than everywhere btwn Olympia and Everett.\n\nWhat about pissing people off on the local level? What about alienating your advertisers?\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
Identifying stories. Understanding a publication’s audience/tone. Pitching to editors. Developing sources. Multimedia reporting. Ethics of independent reporting. Production and editing. Social Media Campaigns. Fact Checking yourself. Web Publishing. Online Revenue. New Business Models for Journalism.\n\n
What is the difference between a Journalist, a citizen journalist and someone “committing and act of journalism?”\n\nHow do we define a “journalistic act?”\n\nDefinition of journalism (as in committing-an-act-of): Informative, independent, accountable and verified.\n\nThe first definition is from the dictionary, the second is a working definition of for journalism in the new media climate...\n\nWhat do each one of those points mean? How would you describe informative (etc.)?\n\nWe’ll be coming back to this point a lot, so be thinking about whether or not the media we’re looking at fits this definition (according to you)\n\n
What is the difference between a Journalist, a citizen journalist and someone “committing and act of journalism?”\n\nHow do we define a “journalistic act?”\n\nDefinition of journalism (as in committing-an-act-of): Informative, independent, accountable and verified.\n\nThe first definition is from the dictionary, the second is a working definition of for journalism in the new media climate...\n\nWhat do each one of those points mean? How would you describe informative (etc.)?\n\nWe’ll be coming back to this point a lot, so be thinking about whether or not the media we’re looking at fits this definition (according to you)\n\n
What is the difference between a Journalist, a citizen journalist and someone “committing and act of journalism?”\n\nHow do we define a “journalistic act?”\n\nDefinition of journalism (as in committing-an-act-of): Informative, independent, accountable and verified.\n\nThe first definition is from the dictionary, the second is a working definition of for journalism in the new media climate...\n\nWhat do each one of those points mean? How would you describe informative (etc.)?\n\nWe’ll be coming back to this point a lot, so be thinking about whether or not the media we’re looking at fits this definition (according to you)\n\n
\n
So you all came to a lecture titled “Entrepreneurial Journalism 101” why?\n\nWhat does it mean to you?\n\nWorld of Journalism changing (closing newspapers, new technology, shifting roles of journalists, etc.)\nLots of new kinds of careers and organizations out there (like ours). We want this presentation to be a kind of primer in the innovating industry you’ll inherit!\n\nHow many of you imagine your future careers in journalism described as “entrepreneurial”?\n*How many want careers in journalism?\n*How many imagine those careers happening in an existing media org?\n(I’ll make a prediction that most of you will either work as freelancers or in media companies orgs. that have yet to be created or are being created now)\n\nI didn’t necessarily know I wanted a career as entrepreneurial journalist either!\n\n\n\n
(If timing is right: jump to JOY)\n\nLet’s pull back a little and talk about what we mean by Entre J--The first time I was called an entrepreneurial journalist, I was like “Yeah, that’s awesome! What the heck does it mean?”\n\nFor most people at it’s most basic it means a journalist or media organization that takes on the business model of their venture themselves. No more firewall between journalists/reporters and the realities of how to fund their work.\n\nIt also means looking for new models outside of the old model of simply selling advertising space to fund reporting (non-profit, community supported, freelance).\n\nBut it’s not all economics of news it’s also about how the news stories get told. “Entrepreneurial Journalism” also means innovation--coming up with new ways to tell stories with new mediums (mostly on-line)\n\nAnd more and more it means that the people doing it CAN be outside the traditional news hierarchy (students, citizens, non-profits, etc.)\n
Economic Model: Talk a little more about the crisis (the rise of the internet, the end of advertising models, the simple fact that crappy journalism (or at least sports, local and entertainment) always makes more money than investigative, international, in-depth, controversial Think about it, somehow it feels like you always know more about say, Jessica Simpson’s new diet (green tea) than what’s going on in Afghanistan and there’s a reason for that. Leaving people looking for new ways to monetize journalism and information.\n\nNew Media Techniques It’s not just the delivery system that’s changed (newspaper, the radio and the T.V. vs. the Internet) it’s the way the stories are crafted. Attention spans are shorter, visuals are more important and information--even dull statistics can suddenly be represented in whole new ways\n\nNew Media Makers In some ways this is the most important part. It used to mean that the definition of a journalist was someone with a press pass, a pay check from a news organization and usually an expensive degree in journalism. Now more people are “committing acts of journalism” if you will. They may not be full-time journalists, but with access to the equipment and the tools of distribution (think about how much a video camera or a printing press used to cost compared to now) they have have a voice.\n\nLet’s linger on that point for a moment (how do we define journalism in a age when anyone can produce and publish media?)\n\n
Economic Model: Talk a little more about the crisis (the rise of the internet, the end of advertising models, the simple fact that crappy journalism (or at least sports, local and entertainment) always makes more money than investigative, international, in-depth, controversial Think about it, somehow it feels like you always know more about say, Jessica Simpson’s new diet (green tea) than what’s going on in Afghanistan and there’s a reason for that. Leaving people looking for new ways to monetize journalism and information.\n\nNew Media Techniques It’s not just the delivery system that’s changed (newspaper, the radio and the T.V. vs. the Internet) it’s the way the stories are crafted. Attention spans are shorter, visuals are more important and information--even dull statistics can suddenly be represented in whole new ways\n\nNew Media Makers In some ways this is the most important part. It used to mean that the definition of a journalist was someone with a press pass, a pay check from a news organization and usually an expensive degree in journalism. Now more people are “committing acts of journalism” if you will. They may not be full-time journalists, but with access to the equipment and the tools of distribution (think about how much a video camera or a printing press used to cost compared to now) they have have a voice.\n\nLet’s linger on that point for a moment (how do we define journalism in a age when anyone can produce and publish media?)\n\n
Economic Model: Talk a little more about the crisis (the rise of the internet, the end of advertising models, the simple fact that crappy journalism (or at least sports, local and entertainment) always makes more money than investigative, international, in-depth, controversial Think about it, somehow it feels like you always know more about say, Jessica Simpson’s new diet (green tea) than what’s going on in Afghanistan and there’s a reason for that. Leaving people looking for new ways to monetize journalism and information.\n\nNew Media Techniques It’s not just the delivery system that’s changed (newspaper, the radio and the T.V. vs. the Internet) it’s the way the stories are crafted. Attention spans are shorter, visuals are more important and information--even dull statistics can suddenly be represented in whole new ways\n\nNew Media Makers In some ways this is the most important part. It used to mean that the definition of a journalist was someone with a press pass, a pay check from a news organization and usually an expensive degree in journalism. Now more people are “committing acts of journalism” if you will. They may not be full-time journalists, but with access to the equipment and the tools of distribution (think about how much a video camera or a printing press used to cost compared to now) they have have a voice.\n\nLet’s linger on that point for a moment (how do we define journalism in a age when anyone can produce and publish media?)\n\n
Foundation grants - Gates family homelessness fellowship\nCrowd-sourced funding - cruise ships story\nSyndication - what does that mean?\n\nEthics pop quiz: what are the ethical considerations for a news organization taking grant support from someone with a stated opinion/interest in the problem they’re reporting on?\n\nIs that actually a new problem, or something that newspapers funded by advertising were always facing?\n
What does freelancing mean? Definition?\n\nNot really fair to call freelancing a new field (this pic, by an “unknown freelancer” is from somewhere between 1932-34) - but freelancing as a viable long term career option is a new idea. Most people saw it as a way to get a job in a newspaper, now it’s a job in and of itself.\n\nTalk through each one of these new freelancing opportunities\n\nMore and more freelancer are expected to work in multiple mediums, often fundraise for their own projects and brand their own work! \n\nAnd freelancers aren’t the only people who are taking the reins and producing and publishing on their own...transition into new participants - because we can all publish, we can all commit acts of journalism.\n\nAgain, “journalism” defined as: Informative, independent, accountable and verified.\n\n
What do you guys know about how Twitter affected the coverage of the Iranian protests last year and the role of citizen journalists during that time? \n\nWhat is a citizen journalist? What are they good and what aren’t they good at? Being “on the scene” vs. “giving context”\n\nRecapping “Acts of Journalism” Informative, independent, accountable and verified.\n\nParticularly important in regions that have tight restrictions on media (during this time Western media was pretty much banned in Iran/same example in Burma a few years ago)\n\nWhat are some other examples of how media tools have been put in the hands of the public (smart phones, youtube, Facebook)\n\n\nWhen you start looking for photos of the Iran election, Hamed Saber’s name is everywhere - he never took pictures until his daughter was born - and then the elections happened a short time later, and now his pix are everywhere.\n\nExample of how the Neda video become one of the most powerful pieces of media out Iran (taken by a bystander with a phone) Raw info vs. contextualized info\n\nSo sometime professional journalists just don’t have access to the action, here are some other examples...\n
*Firefighter has access a journo might not be able to get\n*CNN doesn’t sign off on everything posted to the iReport site; some images and videos they do review and fact check and give the official CNN stamp of approval\n\nSome in the industry say that this is just a way for a big corporation to get free material and labor (and fire trained journos), others say these media corpos are providing a crucial community service. What do you think?\n
Other examples: London bombings, tsunami\n
Seattle Times and Maurice Clemmons--very big step to embed a live twitter feed into their news page on one of the biggest stories of the year. Newspapers (understandably) concerned with verifying info, how do you do that when you’re asking the public for information? Result: Constant, thorough upates, community involvement, access and engagement. Won a Pulitzer (big deal in a dying newspaper world)\n\nCalifornia is a Place: New cameras mean that almost anyone, if they have the money, can point their camera at something and it looks good. Hollywood cameras used to cost $20k, now they cost 3k, by five years from now they’ll cost $500). Youthful style of storytelling (visual, short, edgy). Compare what the Seattle Time’s treatment of Scraper Bike movement might look like compared to this.\n\nAirport game: Compare a print story about the same topic (“such and such % of bombs get through”) next to this game. Which one teaches you more?\n
New Media: (online, mixed media, experimental)\nNew Economic Models: (freelance, foundation support, citizen support, university supported)\n\nNew Media Makers: Outside the established media (just young people with an idea)\n\n\n