This document provides assignments and deadlines for a multimedia storytelling class. It outlines that the final versions of student videos are due on December 5th and should be added to a Vimeo group. It also discusses providing a transcript, title, teaser text, keywords and distribution plan for the videos. The document offers tips for writing headlines and framing text, and discusses finding music, using slates, export settings and creating title cards.

1. PEOPLE AND STORY
MCDM Program - Fall 2012 - COM 583

2. ASSIGNMENTS
★ Next Week: Thanksgiving!
★ Thursday, November 29th:
★ Reading for Next Week: Video Syndication: what are we paying for
★ Hands on editing workshop (bring your projects)
★ Wednesday, December 5th, 12 noon
★ Final, final version of your video!
★ Add your video to the Vimeo group
★ Submit transcript via email, including extras
★ Self-Evaluation

3. FEEDBACK CARDS
★Do you need the hands on editing help?
★What haven’t we covered yet that you wish we had?

4. TRANSCRIPT EXTRAS
The transcript. (20 pts) • A few paragraphs
• A title or headline (10 pts) explaining the distribution
plan for your story. Are
• 'Teaser text' introducing
there further changes you
the video to an online
need to make? What
audience (20 pts)
website(s) will the story be
• Credits for the video, published on? When do you
including any music and expect it to be published?
archival material you used. How do you plan to
(5pts) promote it? Set a target
• At least 10 keywords that number of plays you'd like
you'd include when posting your video to reach within
the video online (10pts) a given time period. (20
• The 'one sentence' that pts)
you used to guide your
editing (5pts)

5. ONLINE PROMOTION AND
PACKAGING

6. ONLINE PROMOTION AND
PACKAGING
• Title

7. ONLINE PROMOTION AND
PACKAGING
• Title
• Title Card

8. ONLINE PROMOTION AND
PACKAGING
• Title
• Title Card
• Teaser Text

9. ONLINE PROMOTION AND
PACKAGING
• Title
• Title Card
• Teaser Text
• Keywords

10. TIPS FOR GOOD HEADLINES

11. TIPS FOR GOOD HEADLINES
• You’renot just writing the headline, you’re figuring out what
the story is about

12. TIPS FOR GOOD HEADLINES
• You’renot just writing the headline, you’re figuring out what
the story is about
• Start with keywords, then fill in the blanks

13. TIPS FOR GOOD HEADLINES
• You’renot just writing the headline, you’re figuring out what
the story is about
• Start with keywords, then fill in the blanks
• Keep it short

14. TIPS FOR GOOD HEADLINES
• You’renot just writing the headline, you’re figuring out what
the story is about
• Start with keywords, then fill in the blanks
• Keep it short
• Don’t mislead with your cuteness

15. TIPS FOR GOOD HEADLINES
• You’renot just writing the headline, you’re figuring out what
the story is about
• Start with keywords, then fill in the blanks
• Keep it short
• Don’t mislead with your cuteness
• When in doubt, be boring (but expressive)

16. WRITING FRAMING/TEASER
TEXT
★Sell your story ★Make people want to watch
the movie!
★Tease the drama
★Sham MCs
★Take us behind the scenes
★Iraqi Refugees
★Provide background info/
context that doesn’t fit in
the film

17. FRAMING TEXT

18. FRAMING TEXT
Joy, a single mother without a job or home, describes a country in
economic turmoil: "Believe it or not, we are all a paycheck away from
being homeless."

19. FRAMING TEXT
Joy, a single mother without a job or home, describes a country in
economic turmoil: "Believe it or not, we are all a paycheck away from
being homeless."
This mini-documentary, shot and produced in seven days by a Seattle-
based team including a comic artist, a journalist, a radio producer and
a filmmaker, takes a look at the surprising face of homelessness in our
time.

20. TITLES AND TEASERS

21. TITLES AND TEASERS
• Pair back up with the person you peer reviewed
with

22. TITLES AND TEASERS
• Pair back up with the person you peer reviewed
with
• Write a rough title and teaser/framing sentence
for their story (not the same one they already
have)

23. TITLES AND TEASERS
• Pair back up with the person you peer reviewed
with
• Write a rough title and teaser/framing sentence
for their story (not the same one they already
have)
• 10mins

24. TITLES AND TEASERS
• Pair back up with the person you peer reviewed
with
• Write a rough title and teaser/framing sentence
for their story (not the same one they already
have)
• 10mins
• Share

25. MUSIC: WHERE TO GET IT
★Local artists you like ★Jamendo
and can contact
★freesoundtrackmusic
★Premium Beat .com
★Vimeo Music Store ★Incompetech
★Soundcloud ★Don’t Steal It! Just Ask

26. MUSIC: HOW TO USE IT
★Be careful! Use ★Use music to signal
Sparingly! shifts in tone/scene
★No lyrics ★Itswhere it starts and
stops that matters
★Tonally/Emotionally
subtle

27. WHEN AND HOW TO USE SLATES
• When you don’t have any other way to say it
• To tie your individual story to a bigger story
• To push along your narrative
• To set the scene
• To introduce characters
Example: Joy

29. “In January 2009 one Seattle shelter had to turn away 300
homeless families.”

30. “In January 2009 one Seattle shelter had to turn away 300
homeless families.”
“In January 2010 one Seattle shelter had to turn away 700
homeless families.”

31. “In January 2009 one Seattle shelter had to turn away 300
homeless families.”
“In January 2010 one Seattle shelter had to turn away 700
homeless families.”
“Keiosha and Deiosha go to school 25 miles from the shelter
they’re living in.”

32. “In January 2009 one Seattle shelter had to turn away 300
homeless families.”
“In January 2010 one Seattle shelter had to turn away 700
homeless families.”
“Keiosha and Deiosha go to school 25 miles from the shelter
they’re living in.”
“Determined to her daughters in the same school, Joy rides the
bus with them each day.”

33. “In January 2009 one Seattle shelter had to turn away 300
homeless families.”
“In January 2010 one Seattle shelter had to turn away 700
homeless families.”
“Keiosha and Deiosha go to school 25 miles from the shelter
they’re living in.”
“Determined to her daughters in the same school, Joy rides the
bus with them each day.”
“It takes six hours to bring them there and back.”

34. “In January 2009 one Seattle shelter had to turn away 300
homeless families.”
“In January 2010 one Seattle shelter had to turn away 700
homeless families.”
“Keiosha and Deiosha go to school 25 miles from the shelter
they’re living in.”
“Determined to her daughters in the same school, Joy rides the
bus with them each day.”
“It takes six hours to bring them there and back.”
“Joy is in a temporary shelter”

35. “In January 2009 one Seattle shelter had to turn away 300
homeless families.”
“In January 2010 one Seattle shelter had to turn away 700
homeless families.”
“Keiosha and Deiosha go to school 25 miles from the shelter
they’re living in.”
“Determined to her daughters in the same school, Joy rides the
bus with them each day.”
“It takes six hours to bring them there and back.”
“Joy is in a temporary shelter”
“She has ten weeks to find a new place to live”

36. EXPORT AND COMPRESSION
SETTINGS

37. AUDIO MIX
★Look for a consistent level all the way through
★Around -6
★NEVER peaking/clipping/in the red
★Alternate your audio tracks for crossfading
★No absolute silence - it’s more jarring than a
jump cut

38. AUDIO FILTERS & CLEANUP
★Volume/Gain/Boost/Amplify
★If you use these to make sound louder, you’ll likely get a hiss
★Low Pass Filter
★Take out high frequencies
★EQ
★Play around with different settings to see what works

40. TITLE CARDS

41. TITLE CARDS

42. TITLE CARDS

43. TITLE CARDS

44. TITLE CARDS

45. TITLE CARDS

46. TITLE CARDS

47. TITLE CARDS

48. TITLE CARDS

49. TITLE CARDS

50. TITLE CARDS

51. TITLE CARDS

52. TITLE CARDS
★Take a screenshot ★Use the text tool
★Open it up in ★Try out a drop
PhotoShop shadow
★Make sure it’s the ★Use your title card as
right size! the video thumbnail
on Vimeo
★Know about layers