Social media and networking -April 2009

1. Social…….
Media and Networking
Penny Power
Know me, Like me, Follow Me
Founder Ecademy

2. Change is all around…

3. Our needs remain the same
Maslow's hierarchy of needs
 Security
 Trust
 Belonging
 Health and well being
 Self esteem and status

4. Feel the difference
New World Old World

5. Children are leading the way

6. A 16 year old view…
have Facebook set up to send all my
“I
notifications, (friends requests etc) to
my Blackberry so I can check them all
the time”.

7. A 16 year old view…
at college if we’re
“Sometimes
discussing someone I don’t know we
search them on Facebook on my
phone”.

8. A 16 year old view…
“People use Facebook to sell stuff and
advertise events all the time. I sold my old
iPod in January over Facebook by just putting
it in my Facebook status
“Hannah Power says does anyone want to buy an 80gb iPod video white?”

9. A 16 year old view…
“I have a group of eight friends from my old
school, we have a thread on Facebook which
we have had for a year now which we use to
update each other and give each other help
with different things, it is basically a really
long email but it’s a really good way of
keeping connected”.

10. Philosophy of Social Media and
Social Networking

11. 21st century business
 Collaborative projects
 Personal Responsibility
 Supplier Workforce
 “Entrepreneur society”
 Personal values
 Contribution
 Audience not prospects
 Long Tail, Fremium

12. Humanity Networks

13. What is your contribution?
 What can you share with others?
 Who can you share with others?
 What can you teach?
 What is your knowledge?
 Who do you care about?
 What is your contribution?

14. Begin each day on purpose..
Share knowledge Share people
- Be visible - Be liked
Collect knowledge Share people
- Be knowledgeable - Be Connected

15. Social Media and Social Networking – the process
Tools
Strangers KNOW ME
(Marketing)
Sharing Knowledge
(mile wide)
Blogs, comments, links
Sharing people -
LIKE ME
Conversation
Friends Community
(mile deep)
(Reputation)
Shared
FOLLOW ME
knowledge and
(deep and wide)
people-
Intention
CUSTOMERS
(Relevance)
Seth Godin – Permission Marketing Ecademy – Social Network DNA

16. Leave your footprint…

17. “Let Go”