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Right	
  time,	
  right	
  place	
  and	
  right	
  people	
  
	
  
The	
  Business	
  Cafe	
  response	
  to	
  two	
  
Government	
  Supported	
  Reports	
  February	
  2016	
  
	
  
	
  
	
  
The	
   following	
   is	
   a	
   set	
   of	
   responses	
   to	
   the	
   reports	
   written	
   in	
   the	
   early	
  
2015	
  and	
  the	
  way	
  in	
  which	
  The	
  Business	
  Cafe	
  has	
  been	
  trailblazing	
  these	
  
solutions	
   for	
   SMEs	
   and	
   their	
   need	
   for	
   close	
   networks,	
   digital	
   skills,	
  
financial	
  skills	
  and	
  a	
  place	
  to	
  meet	
  that	
  is	
  accessible.	
  
	
  
In	
  October	
  2013,	
  Penny	
  Power	
  OBE	
  wrote	
  a	
  thought	
  leading	
  proposal	
  on	
  
the	
  future	
  of	
  SME	
  Support	
  and	
  Communities	
  and	
  since	
  then	
  has	
  gathered	
  
an	
  impressive	
  Board	
  in	
  order	
  to	
  open	
  a	
  network	
  of	
  Business	
  Cafe’s.	
  
	
  
The	
  Business	
  Cafe	
  was	
  incorporated	
  and	
  Trademarked	
  in	
  2014	
  and	
  will	
  
open	
  its	
  doors	
  in	
  2016.	
  
	
  
The	
   two	
   core	
   aspects	
   to	
   The	
   Business	
   Cafe	
   are	
   Community	
   and	
   the	
  
provision	
   of	
   accessible	
   and	
   personally	
   delivered	
   Digital	
   Skills	
   to	
   the	
   local	
   SME	
   business	
  
community.	
  We	
  are	
  been	
  delighted	
  by	
  the	
  two	
  reports	
  released	
  as	
  they	
  confirm	
  our	
  vision	
  and	
  our	
  
desires.	
   We	
   seek	
   to	
   work	
   with	
   local	
   FE	
   Colleges	
   and	
   we	
   seek	
   to	
   empower	
   and	
   grow	
   small	
  
business.	
   The	
   extracts	
   we	
   have	
   pulled	
   from	
   these	
   reports	
   highlight	
   the	
   independent	
   views	
   of	
  
others	
  and	
  further	
  confirm	
  that	
  we	
  are	
  bringing	
  to	
  market	
  a	
  pioneering’s	
  concept	
  that	
  is	
  needed	
  
and	
  desired	
  by	
  the	
  major	
  stakeholders	
  that	
  we	
  have	
  been	
  communicating	
  with	
  for	
  many	
  years.	
  
	
  	
  
Report	
  One	
  
	
  The	
  Skills	
  Funding	
  Agency	
  Review	
  of	
  Publically	
  Funded	
  Digital	
  Qualifications	
  –	
  February	
  
2016	
  
	
  
Chair	
   of	
   the	
   Review	
   -­‐	
   Liz	
   Williams	
   -­‐Director	
   of	
   Tech	
   Literacy	
   and	
  
Education	
  Programmes	
  at	
  BT	
  	
  
Ministerial	
  Support	
  -­‐	
  Ed	
  Vaizey-­‐	
  Minister	
  of	
  State	
  for	
  Culture	
  and	
  the	
  
Digital	
  Economy and	
  Nick	
  Boles	
  Minister	
  of	
  State	
  for	
  Skills	
  
Link	
  to	
  report	
  
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/499031/Review
_of_Publicly_Funded_Digital_Skills_Qualifications_2016_FINAL.pdf	
  	
  
	
  
	
  
Forward	
  	
  
“	
  We	
  know	
  digital	
  skills	
  are	
  required	
  across	
  the	
  economy	
  by	
  individuals	
  and	
  small	
  businesses	
  
looking	
  to	
  make	
  the	
  most	
  of	
  the	
  Internet,	
  through	
  to	
  specialist	
  digital	
  roles	
  across	
  all	
  sectors.	
  	
  
To	
  achieve	
  these	
  ambitions,	
  the	
  digital	
  skills	
  offer	
  must	
  be	
  built	
  on	
  two	
  key	
  components	
  –	
  
relevance	
  and	
  flexibility.	
  The	
  pace	
  of	
  technological	
  change	
  means	
  that	
  skills	
  requirements	
  will	
  
continue	
  to	
  evolve,	
  and	
  provision	
  must	
  meet	
  these	
  changing	
  needs.	
  To	
  stay	
  relevant,	
  standards	
  
must	
  reflect	
  what	
  industry	
  needs	
  and	
  shape	
  the	
  provision	
  that	
  sits	
  underneath	
  them.	
  Delivery	
  of	
  
skills	
  provision	
  must	
  also	
  be	
  flexible	
  to	
  ensure	
  that	
  it	
  meets	
  changing	
  local	
  and	
  national	
  priorities.”	
  
	
  
 
	
  
Where	
  you	
  see	
  quote	
  marks,	
  these	
  are	
  extracts	
  from	
  the	
  report.	
  
The	
  report	
  specifies	
  3	
  categories	
  of	
  Digital	
  Skills.	
  It	
  is	
  the	
  role	
  of	
  The	
  Business	
  cafe	
  to	
  fill	
  the	
  
‘General”	
  one.	
  Digital	
  skills	
  required	
  for	
  all	
  job	
  roles	
  across	
  the	
  economy.	
  The	
  Business	
  cafe	
  is	
  
there	
  to	
  serve	
  the	
  business	
  population,	
  although	
  we	
  have	
  muted	
  a	
  CSR	
  plan	
  to	
  open	
  the	
  cafe	
  at	
  
weekends	
  for	
  the	
  general	
  public	
  and	
  the	
  Digital	
  Inclusion	
  needs	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
“This	
  is	
  not	
  just	
  about	
  supplying	
  skills	
  for	
  the	
  digital	
  workforce,	
  but	
  ensuring	
  that	
  every	
  individual,	
  
regardless	
  of	
  background,	
  experience	
  or	
  aspiration,	
  has	
  the	
  opportunity	
  to	
  develop	
  appropriate	
  
digital	
  skills”.	
  
The	
  need	
  for	
  digital	
  skills	
  in	
  the	
  workforce	
  
	
  
“Digitisation	
   presents	
   real	
   opportunities	
   for	
   UK	
   growth	
   and	
   competitiveness.	
   By	
   adopting	
  
accelerating	
   technologies	
   (including	
   data	
   analytics,	
   mobile	
   technology	
   and	
   social	
   media),	
  
companies	
  can	
  perform	
  10	
  times	
  better	
  than	
  their	
  peers	
  (Exponential	
  Organisations,	
  Salim	
  
Ismail,	
  2014).	
  In	
  2014,	
  an	
  estimated	
  1.4	
  million	
  people	
  worked	
  in	
  digital	
  roles.	
  	
  
Research	
  from	
  the	
  Tech	
  Partnership	
  predicts	
  that	
  by	
  2023	
  the	
  economy	
  will	
  require	
  one	
  million	
  
new	
  people	
  to	
  fill	
  digital	
  roles	
  and	
  it	
  is	
  vital	
  the	
  future	
  workforce	
  is	
  equipped	
  to	
  fill	
  them”.	
  	
  
“The	
  need	
  for	
  digital	
  skills	
  will	
  continue	
  to	
  increase	
  in	
  future.	
  In	
  London,	
  84%	
  of	
  businesses	
  state	
  
that	
  the	
  skills	
  of	
  their	
  employees	
  will	
  need	
  to	
  change	
  over	
  the	
  next	
  10	
  years,	
  identifying	
  ‘digital	
  
know-­‐how’	
  as	
  a	
  top	
  new	
  skill.	
  A	
  recent	
  Deloitte	
  report	
  estimates	
  that	
  35%	
  of	
  all	
  jobs	
  are	
  likely	
  to	
  
become	
  automated	
  in	
  the	
  next	
  20	
  years,	
  with	
  90%	
  of	
  all	
  jobs	
  requiring	
  some	
  level	
  of	
  digital	
  skills.	
  
Digital	
   skills	
   have	
   a	
   key	
   role	
   to	
   play	
   in	
   preparing	
   people	
   for	
   new	
   job	
   roles	
   that	
   will	
   emerge	
  
alongside	
  changing	
  technologies,	
  as	
  well	
  as	
  future	
  proofing	
  the	
  workforce	
  as	
  existing	
  job	
  roles	
  
change”.	
  	
  
Digital	
  skills	
  shortages	
  	
  
Understanding	
  the	
  benefits	
  of	
  technology	
  and	
  being	
  able	
  to	
  use	
  it,	
  requires	
  every	
  individual	
  to	
  
have	
  digital	
  skills.	
  It	
  is	
  therefore	
  notable	
  that	
  digital	
  skills	
  shortages	
  are	
  widely	
  reported	
  across	
  
the	
  economy.	
  An	
  estimated	
  23%	
   of	
   UK	
   adults	
   do	
   not	
   have	
   basic	
   digital	
   skills,	
   and	
  the	
  CBI	
  
Gateway	
  to	
  Growth	
  report	
  notes	
  that	
  61%	
  of	
  businesses	
  surveyed	
  report	
  weaknesses	
  in	
  IT	
  
skills	
   competencies,	
   a	
   4%	
   increase	
   from	
   the	
   last	
   survey	
   in	
   2009.	
   The	
   UKCES	
   found	
   that	
   “the	
  
greatest	
  recruitment	
  challenges	
  are	
  currently	
  experienced	
  by	
  those	
  seeking	
  workers	
  with	
  digital	
  
skills”	
  and	
  that	
  “there	
  are	
  particular	
  concerns	
  about	
  the	
  ability	
  of	
  the	
  education	
  system	
  to	
  supply	
  
the	
  quantity	
  and	
  quality	
  of	
  workers	
  needed	
  for	
  digital	
  roles.”	
  	
  
The	
  UKCES	
  2013	
  Employer	
  Perception	
  Survey	
  (EPS)	
  found	
  that	
  16%	
  of	
  all	
  vacancies	
  were	
  due	
  
to	
  a	
  lack	
  of	
  basic	
  digital	
  skills.	
  	
  
	
  
 
	
  
Basic	
  digital	
  skills	
  qualifications	
  	
  
“Feedback	
  indicates	
  that	
  the	
  current	
  basic	
  digital	
  skills	
  qualifications	
  are	
  out	
  of	
  date,	
  as	
  they	
  
are	
  based	
  on	
  standards	
  and	
  criteria	
  that	
  are	
  more	
  than	
  five	
  years	
  old.	
  Although	
  a	
  large	
  number	
  of	
  
qualifications	
  are	
  available,	
  most	
  enrolments	
  are	
  on	
  Functional	
  Skills	
  or	
  ITQs.	
  	
  
These	
  qualifications	
  are	
  also	
  predominantly	
  based	
  on	
  out-­‐of-­‐date	
  standards;	
  most	
  on	
  ITQs	
  that	
  
are	
  derived	
  from	
  the	
  NOS	
  that	
  are	
  over	
  five	
  years	
  old.	
  	
  
Most	
  enrolments	
  (62%)	
  are	
  on	
  qualifications	
  where	
  productivity	
  software,	
  such	
  as	
  spreadsheets	
  
and	
   word	
   processing,	
   are	
   either	
   the	
   exclusive	
   content,	
   or	
   form	
   a	
   large	
   majority	
   of	
   mandatory	
  
content.	
  Just	
  under	
  a	
  third	
  (32%)	
  of	
  enrolments	
  are	
  on	
  broad	
  ITQs.	
  These	
  cover	
  how	
  to	
  use	
  a	
  
computer,	
  online	
  skills,	
  digital	
  media,	
  or	
  other	
  areas	
  such	
  as	
  imaging	
  software.	
  	
  
Part	
  4:	
  Recommendations	
  	
  
Who	
   and	
   how:	
   The	
   government	
   should	
   consider	
   which	
   organisation,	
   or	
   consortium	
   of	
  
organisations,	
  would	
  be	
  most	
  appropriate	
  to	
  carry	
  out	
  this	
  work.	
  This	
  should	
  reflect	
  the	
  central	
  
importance	
  of	
  employer	
  collaboration	
  in	
  designing	
  and	
  developing	
  standards.	
  It	
  should	
  also	
  take	
  
into	
  account	
  activity	
  to	
  create	
  a	
  discrete	
  number	
  of	
  occupational	
  routes,	
  which	
  has	
  arisen	
  from	
  
the	
  reform	
  of	
  technical	
  and	
  professional	
  education.	
  	
  
Providing	
  the	
  general	
  skills	
  the	
  workforce	
  need	
  	
  
It	
  is	
  predicted	
  that	
  within	
  20	
  years,	
  90%	
  of	
  jobs	
  will	
  require	
  digital	
  skills.	
  The	
  data	
  indicates	
  that	
  
the	
   publicly	
   funded	
   provision	
   does	
   not	
   emphasise	
   these	
   skills	
   sufficiently,	
   which	
   will	
   support	
  
digital	
  transformation	
  and	
  productivity.	
  	
  
	
  
Report	
  Two	
  –	
  February	
  2016	
  
Self	
  Employment	
  Review	
  commission	
  by	
  Rt.	
  Hon	
  David	
  Cameron	
  _	
  UK	
  Prime	
  Minister	
  
By	
  Julie	
  Deane	
  OBE	
  CEO	
  ad	
  Founder	
  Cambridge	
  Satchel	
  Company	
  
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/501735
/ind-­‐16-­‐2-­‐self-­‐employment-­‐review.pdf	
  	
  
	
  
In	
  this	
  excellent	
  report	
  Julie	
  Deane	
  OBE	
  highlights	
  a	
  number	
  of	
  key	
  themes	
  that	
  we	
  have	
  identified	
  
in	
  our	
  strategy	
  for	
  The	
  Business	
  Cafe	
  since	
  it’s	
  inception	
  in	
  2013.	
  It	
  is	
  a	
  joy	
  to	
  see	
  this	
  enormous	
  
workforce	
  being	
  given	
  credibility	
  and	
  attention.	
  We,	
  at	
  The	
  Business	
  Cafe,	
  honour	
  Julie	
  Deane	
  for	
  
her	
  commitment	
  and	
  empathy.	
  Over	
  900	
  responses	
  were	
  gathered.	
  
	
  
	
  
	
  
Prime	
  Minister,	
  	
  
I	
  am	
  honoured	
  to	
  have	
  been	
  chosen	
  by	
  you	
  to	
  conduct	
  this	
  
review	
  of	
  self-­‐employment	
  in	
  the	
  UK.	
  With	
  record	
  numbers	
  
(currently	
  4.6m)	
  representing	
  15%	
  of	
  the	
  UK	
  workforce,	
  I	
  have	
  
been	
  struck	
  by	
  the	
  diversity	
  of	
  this	
  group.	
  Throughout	
  the	
  
process	
  I	
  have	
  been	
  keen	
  to	
  engage	
  with	
  every	
  part	
  of	
  this	
  
sector	
  –	
  not	
  just	
  tech	
  start-­‐ups	
  but	
  farmers,	
  construction	
  
workers,	
  taxi	
  and	
  cab	
  drivers,	
  hairdressers	
  and	
  artists.	
  	
  	
  
Julie	
  Dean	
  OBE	
  
 
Key	
  themes	
  covered	
  aspects	
  such	
  as	
  financial	
  support	
  in	
  the	
  form	
  of	
  self	
  employed	
  mortgages	
  and	
  
maternity	
  pay,	
  while	
  we	
  celebrate	
  these	
  considerations,	
  we	
  are	
  focused	
  on	
  the	
  themes	
  around	
  
skills	
  and	
  isolation	
  and	
  the	
  impact	
  that	
  technology	
  can	
  have	
  on	
  this	
  sector.	
  
Evidence	
  has	
  been	
  gathered	
  statistically	
  of	
  this	
  growing	
  sector	
  of	
  the	
  business	
  population.	
  Now	
  at	
  
4.6	
  million,	
  an	
  increase	
  of	
  800,000	
  since	
  2008.	
  This	
  is	
  a	
  diverse	
  group,	
  covering	
  a	
  wide	
  range	
  of	
  
occupations	
  across	
  many	
  sectors	
  and	
  industries.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Julie	
  notes	
  that	
  60%	
  of	
  the	
  rise	
  we	
  are	
  witnessing	
  in	
  the	
  last	
  5	
  years	
  has	
  come	
  from	
  the	
  higher	
  
skilled,	
  professional	
  and	
  associate	
  professional	
  jobs.	
  
	
  
It	
  is	
  stated	
  that	
  nearly	
  43%	
  of	
  the	
  self-­‐employed	
  are	
  aged	
  50+	
  and	
  only	
  11%	
  under	
  30.	
  This	
  
validates	
  our	
  belief	
  that	
  this	
  sector	
  requires	
  empathetic	
  and	
  face2face	
  support	
  in	
  providing	
  them	
  
with	
  digital	
  skills.	
  They	
  did	
  not	
  learn	
  their	
  trade	
  in	
  a	
  digital	
  era.	
  
Women	
   feature	
   in	
   the	
   report	
   as	
   a	
   growing	
   trend	
   of	
   self-­‐employed,	
   with	
   1.49	
   self	
   employed	
  
women,	
  representing	
  a	
  third	
  of	
  the	
  total	
  self-­‐employed	
  population.	
  Over	
  half	
  of	
  the	
  growth	
  we	
  
have	
  seen	
  since	
  2009	
  are	
  from	
  women.	
  
Through	
  the	
  work	
  we	
  (The	
  Business	
  Cafe)	
  carried	
  out	
  in	
  2015	
  for	
  The	
  Government	
  Equalities	
  
Office	
   we	
   witnessed	
   how	
   women	
   have	
   been	
   missing	
   out	
   on	
   digital	
   skills	
   with	
   many	
   women	
  
returning	
  to	
  the	
  workplace	
  and	
  finding	
  it	
  very	
  different	
  from	
  the	
  world	
  they	
  left	
  before	
  they	
  had	
  
children.	
  Digital	
  skills	
  were	
  key	
  to	
  the	
  success	
  of	
  the	
  program	
  we	
  ran	
  in	
  Surrey,	
  helping	
  100	
  ladies	
  
back	
  into	
  work	
  through	
  the	
  provision	
  of	
  community,	
  confidence	
  and	
  skills.	
  www.surreywise.co.uk	
  	
  
	
  
The	
  list	
  below	
  from	
  1-­‐15	
  are	
  direct	
  extracts	
  that	
  validate	
  the	
  core	
  of	
  The	
  Business	
  Cafe’s	
  drivers	
  
and	
  the	
  reasons	
  we	
  are	
  executing	
  such	
  a	
  pioneering	
  concept	
  for	
  local	
  small	
  business.	
  
	
  
Recommendations	
  of	
  the	
  report	
  –	
  the	
  following	
  are	
  exact	
  extracts	
  from	
  the	
  report	
  
	
  
1. It	
  is	
  important	
  that	
  the	
  advice	
  and	
  support	
  available	
  is	
  as	
  accessible	
  as	
  possible	
  During	
  
the	
  review	
  many	
  self-­‐employed	
  talked	
  about	
  their	
  concerns	
  around	
  a	
  lack	
  of	
  knowledge	
  regarding	
  
finance,	
  cash	
  flow,	
  bookkeeping	
  and	
  taxation.	
  These	
  are	
  skills	
  that	
  would	
  benefit	
  many	
  adults	
  
regardless	
  of	
  their	
  employment	
  status	
  and	
  yet	
  they	
  are	
  still	
  lacking	
  from	
  our	
  Curriculum.	
  	
  
	
  
2. Shared	
  work	
  spaces	
  are	
  becoming	
  more	
  important.	
  The	
  location	
  and	
  availability	
  of	
  
such	
  spaces	
  needs	
  to	
  be	
  better	
  communicated	
  so	
  as	
  to	
  increase	
  awareness.	
  Increased	
  visibility	
  of,	
  
and	
  accessibility	
  to,	
  shared	
  work	
  spaces	
  needs	
  to	
  be	
  improved.	
  Consideration	
  should	
  be	
  given	
  to	
  
incorporating	
  such	
  a	
  space	
  in	
  local	
  libraries	
  and	
  community	
  center’s	
  bringing	
  commercial	
  activity	
  
and	
  life	
  to	
  underutilized	
  resources	
  already	
  in	
  place.	
  	
  	
  
	
  
	
  
	
  
	
  
 
	
  
	
  
3. Technology	
  has	
  revolutionised	
  the	
  way	
  we	
  work	
  and	
  offers	
  great	
  opportunities	
  for	
  the	
  
self-­‐employed.	
  Trade	
  and	
  professional	
  organisations	
  must	
  take	
  responsibility	
  for	
  keeping	
  
members	
  up	
  to	
  date	
  with	
  technological	
  advances.	
  The	
  self-­‐employed,	
  if	
  wanting	
  to	
  grow	
  their	
  
businesses,	
  need	
  to	
  use	
  whichever	
  networks	
  and	
  forums	
  they	
  feel	
  most	
  comfortable	
  with	
  to	
  keep	
  
their	
  knowledge	
  base	
  current.	
  I	
  would	
  advocate	
  combining	
  disparate	
  age	
  groups	
  and	
  
underutilized	
  existing	
  community	
  resources	
  to	
  facilitate	
  this	
  exchange.	
  	
  
	
  
4. I	
  am	
  keen	
  to	
  see	
  more	
  private	
  sector	
  organisations	
  start	
  such	
  initiatives,	
  which	
  I	
  believe	
  
are	
  mutually	
  beneficial.	
  Private	
  sector	
  corporations	
  can	
  reap	
  the	
  benefits	
  from	
  providing	
  	
  
	
  	
  
5. The	
  support	
  that	
  Government	
  gives	
  should	
  be	
  objective,	
  without	
  commercial	
  bias.	
  The	
  
importance	
  of	
  this	
  should	
  not	
  be	
  underestimated.	
  This	
  is	
  why	
  it	
  is	
  important	
  that	
  that	
  advice	
  and	
  
support	
  is	
  as	
  accessible	
  as	
  possible.	
  It	
  is	
  not	
  the	
  role	
  of	
  government	
  to	
  dictate	
  how	
  to	
  start	
  a	
  
business,	
  nor	
  how	
  to	
  run	
  a	
  business.	
  	
  
	
  
6. Although	
  the	
  majority	
  of	
  people	
  whom	
  I	
  spoke	
  to	
  would	
  not	
  go	
  back	
  to	
  employment,	
  when	
  
asked	
  what	
  they	
  missed	
  about	
  being	
  an	
  employee,	
  the	
  most	
  popular	
  responses	
  were	
  
colleagues	
  (25%);	
  infrastructure	
  (14%),	
  regular	
  income	
  (12%),	
  job	
  security	
  (10%)	
  and	
  benefits	
  
–	
  including	
  sick	
  pay,	
  holiday	
  pay	
  and	
  an	
  employee	
  pension	
  (9%).	
  	
  
	
  
7. Unsurprisingly,	
  given	
  the	
  diversity	
  in	
  business	
  types	
  and	
  methods	
  of	
  working,	
  the	
  ways	
  in	
  
which	
  people	
  intended	
  to	
  grow	
  were	
  very	
  varied.	
  However,	
  there	
  were	
  some	
  broad	
  themes	
  –	
  by	
  
far	
  the	
  most	
  popular	
  method	
  (29%)	
  was	
  seeking	
  to	
  take	
  on	
  more	
  work	
  and	
  clients,	
  by	
  developing	
  
existing	
  partnerships	
  and	
  improving	
  and	
  increasing	
  their	
  reputation.	
  15%	
  of	
  people	
  sought	
  
to	
  grow	
  by	
  diversifying	
  their	
  existing	
  goods	
  and	
  services;	
  and	
  11%	
  sought	
  to	
  grow	
  through	
  
increased	
  marketing	
  and	
  communication.	
  	
  
	
  
8. It	
  was	
  identified	
  that	
  being	
  self-­‐employed	
  can	
  be	
  a	
  solitary	
  and	
  often-­‐lonely	
  
occupation	
  with	
  25%	
  of	
  respondents	
  to	
  our	
  online	
  survey	
  stating	
  the	
  thing	
  they	
  missed	
  most	
  
about	
  being	
  an	
  employee	
  was	
  their	
  colleagues.	
  This	
  becomes	
  less	
  of	
  an	
  issue	
  for	
  those	
  who	
  decide	
  
to	
  take	
  on	
  an	
  employee	
  but	
  less	
  than	
  a	
  fifth	
  of	
  say	
  they	
  plan	
  to	
  take	
  on	
  more	
  or	
  any	
  employees	
  in	
  
the	
  next	
  year.	
  
	
  
9. Of	
  great	
  concern	
  to	
  me	
  was	
  the	
  fact	
  that	
  of	
  those	
  who	
  were	
  planning	
  to	
  expand	
  and	
  grow	
  
their	
  business,	
  only	
  7%	
  planned	
  to	
  do	
  so	
  through	
  innovation	
  and	
  new	
  ideas,	
  and	
  even	
  fewer	
  
(4%)	
  highlighted	
  exporting	
  as	
  a	
  method	
  they	
  were	
  considering	
  using	
  to	
  grow	
  their	
  business.	
  	
  
	
  
10. According	
  to	
  BIS	
  research,	
  46%	
  of	
  people	
  said	
  that	
  they	
  had	
  worked	
  with	
  other	
  self-­‐	
  
employed	
  people	
  on	
  the	
  same	
  job	
  or	
  project	
  as	
  part	
  of	
  team	
  whilst	
  64%	
  of	
  people	
  had	
  referred	
  
people	
  on	
  or	
  shared	
  clients	
  for	
  different	
  jobs.	
  	
  
	
  
11. Never	
  before	
  has	
  there	
  been	
  more	
  flexibility	
  in	
  working	
  arrangements,	
  be	
  they	
  informal	
  
networks	
  or	
  hubs.	
  Often	
  the	
  fastest	
  growing	
  businesses	
  are	
  those	
  which	
  are	
  most	
  inventive	
  
in	
  this	
  area.	
  	
  
	
  
12. However	
  over	
  half	
  (55%)	
  of	
  the	
  people	
  who	
  answered	
  my	
  online	
  survey	
  had	
  not	
  
heard	
  of	
  them	
  (shared	
  workspaces),	
  or	
  had	
  not	
  used	
  them.	
  A	
  quarter	
  of	
  people	
  (25%)	
  said	
  
that	
  they	
  would	
  be	
  encouraged	
  to	
  use	
  a	
  work	
  hub	
  if	
  they	
  were	
  available	
  in	
  a	
  location	
  that	
  was	
  
more	
  accessible	
  to	
  them	
  and	
  the	
  third	
  that	
  had	
  used	
  them	
  found	
  it	
  to	
  be	
  a	
  positive	
  experience.	
  	
  
	
  
13. Internet	
  -­‐	
  A	
  surprisingly	
  small	
  percentage	
  of	
  people	
  -­‐	
  only	
  78	
  out	
  of	
  the	
  697	
  who	
  
answered	
  the	
  question	
  (11%)	
  –	
  said	
  they	
  used	
  it	
  for	
  marketing	
  activity.	
  This	
  indicates	
  a	
  lack	
  
of	
  awareness	
  of	
  the	
  commercial	
  opportunities	
  afforded	
  by	
  social	
  media	
  which	
  is	
  a	
  fantastically	
  
low	
  cost	
  and	
  effective	
  way	
  to	
  communicate	
  with	
  customers	
  outside	
  the	
  immediate	
  locality.	
  	
  	
  
	
  
 
	
  
	
  
14. There	
  is	
  a	
  tremendous	
  opportunity	
  for	
  a	
  hook	
  up	
  of	
  two	
  disparate	
  age	
  groups;	
  the	
  
younger,	
  more	
  tech	
  savvy	
  generation	
  with	
  digital	
  and	
  social	
  media	
  skills	
  and	
  the	
  55+	
  age	
  group	
  
who	
  we	
  have	
  identified	
  as	
  being	
  a	
  key	
  part	
  of	
  the	
  self-­‐employed	
  population	
  
	
  
15. Problems	
  with	
  limited	
  broadband	
  connection	
  and	
  poor	
  Internet	
  speed	
  were	
  	
  raised	
  (9%).	
  
It	
  is	
  important	
  that	
  the	
  UK	
  has	
  the	
  latest	
  and	
  most	
  up	
  to	
  date	
  digital	
  infrastructure	
  in	
  order	
  
to	
  be	
  competitive	
  in	
  the	
  new	
  global	
  market	
  place.	
  This	
  should	
  be	
  available	
  regardless	
  of	
  
geographic	
  location.	
  	
  	
  
The	
  Response	
  from	
  The	
  Business	
  Cafe	
  CEO	
  and	
  Founder,	
  Penny	
  Power	
  OBE	
  
	
  
These	
  reports	
  are	
  both	
  gratifying	
  and	
  motivating	
  and	
  further	
  motivates	
  the	
  Board	
  of	
  The	
  Business	
  
Cafe	
  to	
  bring	
  to	
  market	
  a	
  new	
  infrastructure	
  that	
  provides	
  the	
  social	
  workspace	
  that	
  combats	
  
many	
  of	
  the	
  challenges	
  of	
  being	
  self	
  employed,	
  together	
  with	
  the	
  enormous	
  opportunities	
  for	
  
collaboration,	
  knowledge	
  share	
  and	
  friendship.	
  
	
  
Our	
  strategy	
  of	
  bringing	
  the	
  online	
  and	
  the	
  offline	
  together,	
  while	
  also	
  creating	
  an	
  environment	
  
for	
  the	
  young	
  and	
  the	
  old	
  to	
  share	
  skills	
  is	
  unique	
  and	
  pioneering.	
  	
  
Under	
  pinning	
  our	
  strategy	
  is	
  the	
  belief	
  that	
  Government	
  should	
  not	
  build	
  this	
  infrastructure	
  and	
  
the	
  impetus	
  and	
  funding	
  should	
  come	
  from	
  businesses	
  that	
  stand	
  to	
  gain	
  from	
  the	
  growth	
  and	
  
stability	
  of	
  this	
  increasing	
  workforce.	
  
	
  
We	
   are	
   on	
   course	
   to	
   create	
   a	
   groundbreaking	
   business	
   community	
   and	
   look	
   forward	
   to	
  
welcoming	
  the	
  partners	
  that	
  see	
  this	
  need	
  and	
  support	
  its	
  growth.	
  
	
  
	
  
Penny	
  Power	
  OBE	
  
CEO	
  and	
  Founder	
  The	
  Business	
  Cafe	
  
19th	
  February	
  2016	
  
Summary	
  from	
  Julie	
  Deane	
  OBE	
  
There	
  can	
  be	
  no	
  question	
  that	
  technology	
  has	
  revolutionised	
  the	
  way	
  we	
  work	
  and	
  offers	
  
great	
  opportunity	
  for	
  the	
  self-­‐employed.	
  To	
  capitalise	
  on	
  this,	
  trade	
  and	
  professional	
  
organisations	
  must	
  take	
  responsibility	
  for	
  keeping	
  their	
  members	
  up	
  to	
  date	
  with	
  
technological	
  advances	
  and	
  the	
  self-­‐employed,	
  if	
  wanting	
  to	
  grow	
  their	
  businesses,	
  need	
  to	
  
use	
  whichever	
  networks	
  and	
  forums	
  they	
  feel	
  most	
  comfortable	
  with	
  to	
  keep	
  their	
  knowledge	
  
base	
  current.	
  I	
  would	
  advocate	
  combining	
  disparate	
  age	
  groups	
  and	
  underutilized	
  existing	
  
community	
  resources	
  to	
  facilitate	
  this	
  exchange.	
  	
  	
  

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The Business Cafe response to digital skills reports

  • 1.           Right  time,  right  place  and  right  people     The  Business  Cafe  response  to  two   Government  Supported  Reports  February  2016         The   following   is   a   set   of   responses   to   the   reports   written   in   the   early   2015  and  the  way  in  which  The  Business  Cafe  has  been  trailblazing  these   solutions   for   SMEs   and   their   need   for   close   networks,   digital   skills,   financial  skills  and  a  place  to  meet  that  is  accessible.     In  October  2013,  Penny  Power  OBE  wrote  a  thought  leading  proposal  on   the  future  of  SME  Support  and  Communities  and  since  then  has  gathered   an  impressive  Board  in  order  to  open  a  network  of  Business  Cafe’s.     The  Business  Cafe  was  incorporated  and  Trademarked  in  2014  and  will   open  its  doors  in  2016.     The   two   core   aspects   to   The   Business   Cafe   are   Community   and   the   provision   of   accessible   and   personally   delivered   Digital   Skills   to   the   local   SME   business   community.  We  are  been  delighted  by  the  two  reports  released  as  they  confirm  our  vision  and  our   desires.   We   seek   to   work   with   local   FE   Colleges   and   we   seek   to   empower   and   grow   small   business.   The   extracts   we   have   pulled   from   these   reports   highlight   the   independent   views   of   others  and  further  confirm  that  we  are  bringing  to  market  a  pioneering’s  concept  that  is  needed   and  desired  by  the  major  stakeholders  that  we  have  been  communicating  with  for  many  years.       Report  One    The  Skills  Funding  Agency  Review  of  Publically  Funded  Digital  Qualifications  –  February   2016     Chair   of   the   Review   -­‐   Liz   Williams   -­‐Director   of   Tech   Literacy   and   Education  Programmes  at  BT     Ministerial  Support  -­‐  Ed  Vaizey-­‐  Minister  of  State  for  Culture  and  the   Digital  Economy and  Nick  Boles  Minister  of  State  for  Skills   Link  to  report   https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/499031/Review _of_Publicly_Funded_Digital_Skills_Qualifications_2016_FINAL.pdf         Forward     “  We  know  digital  skills  are  required  across  the  economy  by  individuals  and  small  businesses   looking  to  make  the  most  of  the  Internet,  through  to  specialist  digital  roles  across  all  sectors.     To  achieve  these  ambitions,  the  digital  skills  offer  must  be  built  on  two  key  components  –   relevance  and  flexibility.  The  pace  of  technological  change  means  that  skills  requirements  will   continue  to  evolve,  and  provision  must  meet  these  changing  needs.  To  stay  relevant,  standards   must  reflect  what  industry  needs  and  shape  the  provision  that  sits  underneath  them.  Delivery  of   skills  provision  must  also  be  flexible  to  ensure  that  it  meets  changing  local  and  national  priorities.”    
  • 2.     Where  you  see  quote  marks,  these  are  extracts  from  the  report.   The  report  specifies  3  categories  of  Digital  Skills.  It  is  the  role  of  The  Business  cafe  to  fill  the   ‘General”  one.  Digital  skills  required  for  all  job  roles  across  the  economy.  The  Business  cafe  is   there  to  serve  the  business  population,  although  we  have  muted  a  CSR  plan  to  open  the  cafe  at   weekends  for  the  general  public  and  the  Digital  Inclusion  needs                           “This  is  not  just  about  supplying  skills  for  the  digital  workforce,  but  ensuring  that  every  individual,   regardless  of  background,  experience  or  aspiration,  has  the  opportunity  to  develop  appropriate   digital  skills”.   The  need  for  digital  skills  in  the  workforce     “Digitisation   presents   real   opportunities   for   UK   growth   and   competitiveness.   By   adopting   accelerating   technologies   (including   data   analytics,   mobile   technology   and   social   media),   companies  can  perform  10  times  better  than  their  peers  (Exponential  Organisations,  Salim   Ismail,  2014).  In  2014,  an  estimated  1.4  million  people  worked  in  digital  roles.     Research  from  the  Tech  Partnership  predicts  that  by  2023  the  economy  will  require  one  million   new  people  to  fill  digital  roles  and  it  is  vital  the  future  workforce  is  equipped  to  fill  them”.     “The  need  for  digital  skills  will  continue  to  increase  in  future.  In  London,  84%  of  businesses  state   that  the  skills  of  their  employees  will  need  to  change  over  the  next  10  years,  identifying  ‘digital   know-­‐how’  as  a  top  new  skill.  A  recent  Deloitte  report  estimates  that  35%  of  all  jobs  are  likely  to   become  automated  in  the  next  20  years,  with  90%  of  all  jobs  requiring  some  level  of  digital  skills.   Digital   skills   have   a   key   role   to   play   in   preparing   people   for   new   job   roles   that   will   emerge   alongside  changing  technologies,  as  well  as  future  proofing  the  workforce  as  existing  job  roles   change”.     Digital  skills  shortages     Understanding  the  benefits  of  technology  and  being  able  to  use  it,  requires  every  individual  to   have  digital  skills.  It  is  therefore  notable  that  digital  skills  shortages  are  widely  reported  across   the  economy.  An  estimated  23%   of   UK   adults   do   not   have   basic   digital   skills,   and  the  CBI   Gateway  to  Growth  report  notes  that  61%  of  businesses  surveyed  report  weaknesses  in  IT   skills   competencies,   a   4%   increase   from   the   last   survey   in   2009.   The   UKCES   found   that   “the   greatest  recruitment  challenges  are  currently  experienced  by  those  seeking  workers  with  digital   skills”  and  that  “there  are  particular  concerns  about  the  ability  of  the  education  system  to  supply   the  quantity  and  quality  of  workers  needed  for  digital  roles.”     The  UKCES  2013  Employer  Perception  Survey  (EPS)  found  that  16%  of  all  vacancies  were  due   to  a  lack  of  basic  digital  skills.      
  • 3.     Basic  digital  skills  qualifications     “Feedback  indicates  that  the  current  basic  digital  skills  qualifications  are  out  of  date,  as  they   are  based  on  standards  and  criteria  that  are  more  than  five  years  old.  Although  a  large  number  of   qualifications  are  available,  most  enrolments  are  on  Functional  Skills  or  ITQs.     These  qualifications  are  also  predominantly  based  on  out-­‐of-­‐date  standards;  most  on  ITQs  that   are  derived  from  the  NOS  that  are  over  five  years  old.     Most  enrolments  (62%)  are  on  qualifications  where  productivity  software,  such  as  spreadsheets   and   word   processing,   are   either   the   exclusive   content,   or   form   a   large   majority   of   mandatory   content.  Just  under  a  third  (32%)  of  enrolments  are  on  broad  ITQs.  These  cover  how  to  use  a   computer,  online  skills,  digital  media,  or  other  areas  such  as  imaging  software.     Part  4:  Recommendations     Who   and   how:   The   government   should   consider   which   organisation,   or   consortium   of   organisations,  would  be  most  appropriate  to  carry  out  this  work.  This  should  reflect  the  central   importance  of  employer  collaboration  in  designing  and  developing  standards.  It  should  also  take   into  account  activity  to  create  a  discrete  number  of  occupational  routes,  which  has  arisen  from   the  reform  of  technical  and  professional  education.     Providing  the  general  skills  the  workforce  need     It  is  predicted  that  within  20  years,  90%  of  jobs  will  require  digital  skills.  The  data  indicates  that   the   publicly   funded   provision   does   not   emphasise   these   skills   sufficiently,   which   will   support   digital  transformation  and  productivity.       Report  Two  –  February  2016   Self  Employment  Review  commission  by  Rt.  Hon  David  Cameron  _  UK  Prime  Minister   By  Julie  Deane  OBE  CEO  ad  Founder  Cambridge  Satchel  Company   https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/501735 /ind-­‐16-­‐2-­‐self-­‐employment-­‐review.pdf       In  this  excellent  report  Julie  Deane  OBE  highlights  a  number  of  key  themes  that  we  have  identified   in  our  strategy  for  The  Business  Cafe  since  it’s  inception  in  2013.  It  is  a  joy  to  see  this  enormous   workforce  being  given  credibility  and  attention.  We,  at  The  Business  Cafe,  honour  Julie  Deane  for   her  commitment  and  empathy.  Over  900  responses  were  gathered.         Prime  Minister,     I  am  honoured  to  have  been  chosen  by  you  to  conduct  this   review  of  self-­‐employment  in  the  UK.  With  record  numbers   (currently  4.6m)  representing  15%  of  the  UK  workforce,  I  have   been  struck  by  the  diversity  of  this  group.  Throughout  the   process  I  have  been  keen  to  engage  with  every  part  of  this   sector  –  not  just  tech  start-­‐ups  but  farmers,  construction   workers,  taxi  and  cab  drivers,  hairdressers  and  artists.       Julie  Dean  OBE  
  • 4.   Key  themes  covered  aspects  such  as  financial  support  in  the  form  of  self  employed  mortgages  and   maternity  pay,  while  we  celebrate  these  considerations,  we  are  focused  on  the  themes  around   skills  and  isolation  and  the  impact  that  technology  can  have  on  this  sector.   Evidence  has  been  gathered  statistically  of  this  growing  sector  of  the  business  population.  Now  at   4.6  million,  an  increase  of  800,000  since  2008.  This  is  a  diverse  group,  covering  a  wide  range  of   occupations  across  many  sectors  and  industries.                                   Julie  notes  that  60%  of  the  rise  we  are  witnessing  in  the  last  5  years  has  come  from  the  higher   skilled,  professional  and  associate  professional  jobs.     It  is  stated  that  nearly  43%  of  the  self-­‐employed  are  aged  50+  and  only  11%  under  30.  This   validates  our  belief  that  this  sector  requires  empathetic  and  face2face  support  in  providing  them   with  digital  skills.  They  did  not  learn  their  trade  in  a  digital  era.   Women   feature   in   the   report   as   a   growing   trend   of   self-­‐employed,   with   1.49   self   employed   women,  representing  a  third  of  the  total  self-­‐employed  population.  Over  half  of  the  growth  we   have  seen  since  2009  are  from  women.   Through  the  work  we  (The  Business  Cafe)  carried  out  in  2015  for  The  Government  Equalities   Office   we   witnessed   how   women   have   been   missing   out   on   digital   skills   with   many   women   returning  to  the  workplace  and  finding  it  very  different  from  the  world  they  left  before  they  had   children.  Digital  skills  were  key  to  the  success  of  the  program  we  ran  in  Surrey,  helping  100  ladies   back  into  work  through  the  provision  of  community,  confidence  and  skills.  www.surreywise.co.uk       The  list  below  from  1-­‐15  are  direct  extracts  that  validate  the  core  of  The  Business  Cafe’s  drivers   and  the  reasons  we  are  executing  such  a  pioneering  concept  for  local  small  business.     Recommendations  of  the  report  –  the  following  are  exact  extracts  from  the  report     1. It  is  important  that  the  advice  and  support  available  is  as  accessible  as  possible  During   the  review  many  self-­‐employed  talked  about  their  concerns  around  a  lack  of  knowledge  regarding   finance,  cash  flow,  bookkeeping  and  taxation.  These  are  skills  that  would  benefit  many  adults   regardless  of  their  employment  status  and  yet  they  are  still  lacking  from  our  Curriculum.       2. Shared  work  spaces  are  becoming  more  important.  The  location  and  availability  of   such  spaces  needs  to  be  better  communicated  so  as  to  increase  awareness.  Increased  visibility  of,   and  accessibility  to,  shared  work  spaces  needs  to  be  improved.  Consideration  should  be  given  to   incorporating  such  a  space  in  local  libraries  and  community  center’s  bringing  commercial  activity   and  life  to  underutilized  resources  already  in  place.              
  • 5.       3. Technology  has  revolutionised  the  way  we  work  and  offers  great  opportunities  for  the   self-­‐employed.  Trade  and  professional  organisations  must  take  responsibility  for  keeping   members  up  to  date  with  technological  advances.  The  self-­‐employed,  if  wanting  to  grow  their   businesses,  need  to  use  whichever  networks  and  forums  they  feel  most  comfortable  with  to  keep   their  knowledge  base  current.  I  would  advocate  combining  disparate  age  groups  and   underutilized  existing  community  resources  to  facilitate  this  exchange.       4. I  am  keen  to  see  more  private  sector  organisations  start  such  initiatives,  which  I  believe   are  mutually  beneficial.  Private  sector  corporations  can  reap  the  benefits  from  providing         5. The  support  that  Government  gives  should  be  objective,  without  commercial  bias.  The   importance  of  this  should  not  be  underestimated.  This  is  why  it  is  important  that  that  advice  and   support  is  as  accessible  as  possible.  It  is  not  the  role  of  government  to  dictate  how  to  start  a   business,  nor  how  to  run  a  business.       6. Although  the  majority  of  people  whom  I  spoke  to  would  not  go  back  to  employment,  when   asked  what  they  missed  about  being  an  employee,  the  most  popular  responses  were   colleagues  (25%);  infrastructure  (14%),  regular  income  (12%),  job  security  (10%)  and  benefits   –  including  sick  pay,  holiday  pay  and  an  employee  pension  (9%).       7. Unsurprisingly,  given  the  diversity  in  business  types  and  methods  of  working,  the  ways  in   which  people  intended  to  grow  were  very  varied.  However,  there  were  some  broad  themes  –  by   far  the  most  popular  method  (29%)  was  seeking  to  take  on  more  work  and  clients,  by  developing   existing  partnerships  and  improving  and  increasing  their  reputation.  15%  of  people  sought   to  grow  by  diversifying  their  existing  goods  and  services;  and  11%  sought  to  grow  through   increased  marketing  and  communication.       8. It  was  identified  that  being  self-­‐employed  can  be  a  solitary  and  often-­‐lonely   occupation  with  25%  of  respondents  to  our  online  survey  stating  the  thing  they  missed  most   about  being  an  employee  was  their  colleagues.  This  becomes  less  of  an  issue  for  those  who  decide   to  take  on  an  employee  but  less  than  a  fifth  of  say  they  plan  to  take  on  more  or  any  employees  in   the  next  year.     9. Of  great  concern  to  me  was  the  fact  that  of  those  who  were  planning  to  expand  and  grow   their  business,  only  7%  planned  to  do  so  through  innovation  and  new  ideas,  and  even  fewer   (4%)  highlighted  exporting  as  a  method  they  were  considering  using  to  grow  their  business.       10. According  to  BIS  research,  46%  of  people  said  that  they  had  worked  with  other  self-­‐   employed  people  on  the  same  job  or  project  as  part  of  team  whilst  64%  of  people  had  referred   people  on  or  shared  clients  for  different  jobs.       11. Never  before  has  there  been  more  flexibility  in  working  arrangements,  be  they  informal   networks  or  hubs.  Often  the  fastest  growing  businesses  are  those  which  are  most  inventive   in  this  area.       12. However  over  half  (55%)  of  the  people  who  answered  my  online  survey  had  not   heard  of  them  (shared  workspaces),  or  had  not  used  them.  A  quarter  of  people  (25%)  said   that  they  would  be  encouraged  to  use  a  work  hub  if  they  were  available  in  a  location  that  was   more  accessible  to  them  and  the  third  that  had  used  them  found  it  to  be  a  positive  experience.       13. Internet  -­‐  A  surprisingly  small  percentage  of  people  -­‐  only  78  out  of  the  697  who   answered  the  question  (11%)  –  said  they  used  it  for  marketing  activity.  This  indicates  a  lack   of  awareness  of  the  commercial  opportunities  afforded  by  social  media  which  is  a  fantastically   low  cost  and  effective  way  to  communicate  with  customers  outside  the  immediate  locality.        
  • 6.       14. There  is  a  tremendous  opportunity  for  a  hook  up  of  two  disparate  age  groups;  the   younger,  more  tech  savvy  generation  with  digital  and  social  media  skills  and  the  55+  age  group   who  we  have  identified  as  being  a  key  part  of  the  self-­‐employed  population     15. Problems  with  limited  broadband  connection  and  poor  Internet  speed  were    raised  (9%).   It  is  important  that  the  UK  has  the  latest  and  most  up  to  date  digital  infrastructure  in  order   to  be  competitive  in  the  new  global  market  place.  This  should  be  available  regardless  of   geographic  location.       The  Response  from  The  Business  Cafe  CEO  and  Founder,  Penny  Power  OBE     These  reports  are  both  gratifying  and  motivating  and  further  motivates  the  Board  of  The  Business   Cafe  to  bring  to  market  a  new  infrastructure  that  provides  the  social  workspace  that  combats   many  of  the  challenges  of  being  self  employed,  together  with  the  enormous  opportunities  for   collaboration,  knowledge  share  and  friendship.     Our  strategy  of  bringing  the  online  and  the  offline  together,  while  also  creating  an  environment   for  the  young  and  the  old  to  share  skills  is  unique  and  pioneering.     Under  pinning  our  strategy  is  the  belief  that  Government  should  not  build  this  infrastructure  and   the  impetus  and  funding  should  come  from  businesses  that  stand  to  gain  from  the  growth  and   stability  of  this  increasing  workforce.     We   are   on   course   to   create   a   groundbreaking   business   community   and   look   forward   to   welcoming  the  partners  that  see  this  need  and  support  its  growth.       Penny  Power  OBE   CEO  and  Founder  The  Business  Cafe   19th  February  2016   Summary  from  Julie  Deane  OBE   There  can  be  no  question  that  technology  has  revolutionised  the  way  we  work  and  offers   great  opportunity  for  the  self-­‐employed.  To  capitalise  on  this,  trade  and  professional   organisations  must  take  responsibility  for  keeping  their  members  up  to  date  with   technological  advances  and  the  self-­‐employed,  if  wanting  to  grow  their  businesses,  need  to   use  whichever  networks  and  forums  they  feel  most  comfortable  with  to  keep  their  knowledge   base  current.  I  would  advocate  combining  disparate  age  groups  and  underutilized  existing   community  resources  to  facilitate  this  exchange.