Marketing Plan for EduChamp-an online tutoring platform

1. EDUCHAPMP

5. CURRENT MARKET SITUATION
 Advent of internet has made learning a far easier task
today.Students can learn almost anything and
everything by just a click of the mouse.
 But,this has led to too much of information and often
students are unable to get access to quality education
online.
 In such a situation,apps which will provide access to
quality tutors are the need of the hour.

6. EduChamp app will provide students with an
opportunity to get quality education as well as
avail help with regard to homeworks.

8. COMPANY OVERVIEW
 This app will specialize in online textbook rentals,
homework help,and online tutoring.
 It is meant to help students in high school and
college.
 It will help students get access to quality education and
help online.

9. MARKET OVERVIEW
 Online learning is a fast evolving trend in today’s
world and people have access to all sorts of
information at their fingertips.
 In such a scenario,access to quality education remains
a concern and often students are unable to find quality
help.Thus,apps which provide access to quality
education are the need of the hour.

12. TARGET CUSTOMERS
 The Target Customer Segment will comprise of High
School and College students who have access to
Internet.
 The Company will mainly target students within the
age group of 13-25.

14. GOALS
 The main goal is to create an android application
which will help High School and College Students get
access to quality education and help online.
 It aims at generating 10,000 users in the first three
months and 1,00,000 users at the end of first year.
 It also aims to achieve 25,000 users using premium
version and 75,000 users using free version at the end
of first year.

17. CUSTOMERS
 It will cater to the need of students who need access to
quality education online.It will provide students with
help from qualified tutors throughout the globe.

19. COLLABORATORS
 Ebook provider Websites
 Various Service Producers
 Advertising Agencies
 Social Media & Networking Websites & Apps.

21. COMPETITORS
 Chegg.com and eCampus.com are its major
competitors.
 Chegg.com provides online tutoring but does not
provide personalized notes ,which will be the ocus of
this app.

25. POINTS OF PARITY
 Like Chegg.com,this app will provide online tutoring
to High School and College Students.
 This app will also provide a platform to students to get
help with regard to homework.
 This app will also provide quality education to
students by providing access to experienced tutors.

26. POINTS OF DIFFERENCE
 Unlike Chegg.com,this app will also provide quality
personalized notes which can be uploaded by anyone .
 This app will cover all areas and topics and employ a
large number of quality tutors who will provide quality
education as well as clear doubts of students.This app
will also provie the facility of asking questions from
tutors available at that point of time.

27. VALUE TO
 CONSUMERS-It will benefit consumers as it will
provide access to quality education as well as provide
help with respect to homework.
 COLLABORATORS-It will benefit the collaborators as
it will popularise them among those who are not
familiar with them.
 COMPANY-The company will benefit and earn money
from the consumers who will purchase the premium
version

30. FREE VERSION FEATURES
 Free version will provide users with the facility of
viewing all the documents and notes.
 Free version will provide users with the facility to avail
some but not all features of the app.
 Free version will enable users to view the preview of
each lecture but the complete video will have to be
purchased

31. PREMIUM VERSION FEATURES
 Premium version will enable the users to download all
the documents and books available on the app.
 It will enable the users to use all the features of the
app.
 It will enable the users to download all videos and
solutions available on the app.

47. DISCLAIMER
 This presentation has been created by Siddharth
Suman,ISM Dhanbad during a Marketing Internship
by Prof.Sameer Mathur,IIM Lucknow.