Pınar Develioğlu is a senior project manager with over 5 years of experience in digital marketing. She has worked for several large companies in Turkey, including directComm Marketing Group, AgencyLook, Vodafone, and Merck Sharp Dohme. Her experience includes creating digital strategies, implementing campaigns across multiple channels, and leading project teams. She has a bachelor's degree from Koç University and several professional training certificates.

1. Pınar Develioğlu
Personal Information
01 October 1987 pdevelioglu@gmail.com 0 555 821 39 97
Konaklar Mahallesi, Konak Apt. K: 6 D: 12 Yeni Levent, İstanbul, Turkey
http://www.linkedin.com/in/pinardevelioglu
Background
More than 5 years of experience in digital brand communication on both brand and
agency sides. Experienced in creating digital marketing strategy and implementing
across multiple channels; apps, websites, email and SMS. Worked with multi-
national teams across borders.
Career History
December 2014 – Present directComm Marketing Group, İstanbul, Turkey
Senior Project Manager in the Creative Department
Responsibilities
 Creating digital communication campaign ideas to attract target audience
and executing digital strategy
Brands: Nestle, Eczacıbaşı, KIA, Renault, FIAT, Multinet, BKM, Çilek,
Astrazeneca, Aydınlı, Arçelik, Beko
 Leading concept creation and content development processes of community
management teams
 Developing and implementing loyalty programs functioning across multiple
channels; mobile apps, call center, email and SMS
 Leading creative sessions and managing junior project managers and
copywriters to ensure on-brief creative solution development
 Leading 3rd
party providers, creative, software development and call center
teams to deliver results on time and within budget
 Researching the technical properties of development, attending video and
photo shoots, supervising production teams

2. August 2013 – May 2014 AgencyLook, İstanbul, Turkey
Digital Marketing Communication Manager in the Creative Department
Responsibilities
 Customer and Project Management; customer facing role leading UX, design,
software development and creative teams on delivering digital advertising
materials, Facebook Apps, company and campaign websites, apps etc.
 Creating and executing digital marketing campaigns for clients in food,
fashion, banking and aviation industries heavily investing on social media
Brands: Caffé Nero, Ipekyol, Twist, Machka, Eureko Sigorta, TAV
Havalimanları, Mutfak Sanatları Akademisi
 Leading a team of 3 social media specialists on content development,
campaign execution, Facebook advertising, community management and
social impact measurement
January 2013 – April 2013 Vodafone, İstanbul, Turkey
Associate Marketing Manager in the Premium Customer Segment
Responsibilities
 Strategic propositioning and end-to-end implementation of smartphone
campaigns for high value customers
 Defining go-to-market strategy and implementing 360o
marketing activities
including communication plan (TVC, outdoor, events and sponsorships, brand
collaborations, SMS, e-mailing and digital campaigns)
 Leading and coordinating 3rd party agencies and internal stakeholders (Brand
Strategy, Marketing Communication, Mobile Marketing, Customer
Intelligence, Customer Operations, Sales, Customer Value Management)
July 2011 – January 2013 Vodafone, İstanbul, Turkey
Online Commercial Senior Specialist in the Online Services Department
Responsibilities
 Preparing and executing promotional roadmaps for online products &
services
 Designing programs to increase the preference of Self Care channels rather
than conventional channels within the customer base
 Designing and hands-on implementation of new tools for online customer
care
 Maximizing the benefits from global best practices ensuring compatibility
with local market dynamics
 Analyzing competition and market trends
June 2009 – July 2011 Merck Sharp Dohme, İstanbul, Turkey
Multi-Channel Marketing Specialist in the Business Operations Department
Responsibilities
 Development and execution of marketing plans for company’s online medical
platform
 Designing multi-channel marketing programs targeting society
 Managing development and roll out of online initiatives for Turkish market
which include e-detailing, webcast and other online education programs

3. Internships
Nov 2008 – May 2009: Starbucks Coffee Company, İstanbul, Turkey
Internship in the Marketing Department for Customer Relationship Marketing
June 2008 – Sept 2008: Google Inc., İstanbul, Turkey
Internship in the Marketing Department
June 2007 – Sept 2007: University of New South Wales, Sydney, Australia
Marketing Research for Information Technologies & Systems Program
July 2007 – Sept 2007: Atlassian Software Systems, Sydney, Australia
Internship in the Human Resources Department
July 2007 – August 2007: Ernst and Young, Sydney, Australia
Internship in the Marketing Department
Education
2004 – 2009: Koç University, B.A. in Business Administration
GPA: 3.83/4.00 Rank: 5
1998 – 2004: İzmir Turkish Private College
Academically Selective Science High School, GPA: 4.31/5.00
Professional Development
Vodafone
Digital User Experience, 4-day training, 2012.
Kadir Has University
Social Media Specialist Certificate Program, 2011.
Merck & Sharp & Dohme
Online Strategy, 1 week training, 2011.
Pharmaceutical Marketing, 2 week training, 2010.
Koç University
Honors Project, “Blogs’ Effects on Consumer Purchasing Behavior”, 2009.
MarktStrat Brand and Company Management Simulation Game, rank2, 2009.
Languages
English - Advanced skills in writing, reading and speaking
Extra-Curricular Activities
TED voluntary translator since 2011
Computer Skills
Qualified in MS - Office Applications , extreme digital literacy
References will be provided upon request.