This is a non-engineer's experience in making an automated cat feeder using an Arduino with Built-in Wifi called a WiDo. The point was to encourage participants to join a Internet of Things Maker Community called JumpSparc
The audience here were design & digital agencies.
I shared what I learned about UX.
UX is not UI. UX is about empathy. UX is ideating, iterating and collaborating for solutions.