There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions.

2. WHAT IS DIGITAL MARKETING
 Any marketing that uses electronic
devices and can be used by
marketing specialists to convey
promotional messaging and measure
its impact through your customer
journey. In practice, digital marketing
typically refers to marketing
campaigns that appear on a
computer, phone, tablet, or other
device. It can take many forms,
including online video, display ads,
search engine marketing, paid social
ads and social media posts. Digital
marketing is often compared to
“traditional marketing” such as
magazine ads, billboards, and direct
mail. Oddly, television is usually
lumped in with traditional marketing.

3. TYPE OF SEO
• BLACK HAT SEO
• GRAY HAT SEO
• WHITE HAT SEO

4.  White hat SEO is a term that
describes internet marketing
practices that are approved by
search engines. The goal of an SEO,
or search engine optimization,
strategy is to get a website to
appear higher within a search
engine's results. Search engines
determine where to rank websites
based on many factors related to
each website. SEO is the practice of
adjusting your website to better fit
the factors that search engines
want.

5.  Black hat SEO refers to a set of
practices that are used to increases a
site or page’s rank in search engines
through means that violate the search
engines’ terms of service. The term
“black hat” originated in Western
movies to distinguish the “bad guys”
from the “good guys,” who wore white
hats (see white hat SEO). Recently,
it’s used more commonly to describe
computer hackers, virus creators, and
those who perform unethical actions
with computers.


6. The term “grey hat SEO” has been around since the early 2000s.
Generally speaking, grey hat SEO is the practice of using techniques that
are not strictly against Google’s guidelines but perhaps a little outside what
would be considere best practice .

7. TYPES OF TRAFFIC
• Organic Traffic
• Inorganic Traffic
• Social Traffic
• Direct Traffic
• Reffaral Traffic

8. Types of
SEO
1. Meta Tags
2. Google Web Master Tool
3. Google Analytic Tool
4. Google Disvow Tool
5. Site Map Creation
6. URLCanonical
7. Schema Mark up
8. Google Update
9. Robots. TXT
10. URL Re –direction
11. Web Content Optimization
12. SEO Audit
13. ERROR
0n page
(To work our website)
Off page
(Creat Backlink in another website )
1. Directory Submission
2. Social Bookmarking
3. Classified Submission
4. Immage Optimization&Submission
5. Blog Creation & Submission
6. Affilite Marketing
7. PPT Submission
8. Video Submission
9. Blog Commenting
10. PDF Submission
11. Profile Submission
12. Artical Submission
13. Press Release

9. What is Google Bot
Googlebot is Google’s web crawler or robot, and
other search engines have their own. The robot
crawls web pages via links. It finds and reads new
and updated .content and suggests what should be
added to the index The index, of course, is
Google’s brain. This is where all the knowledge
resides. Google uses many computers to send their
crawlers to every nook and cranny of the web to
find these pages and see what’s on them.

10. What is Crawling
Crawling is the process by which search engine bots
or spiders scan your website's web pages to determine
their content and relevance.
These crawlers follow links on your website to find
new pages to crawl and index.

11. WHAT IS INDEXING?
Indexing is the process by which search
engines organize information before a search
to enable super-fast responses to queries.
Searching through individual pages for
keywords and topics would be a very slow
process for search engines to identify relevant
information.

12. QUALITY OF BACKLINK
• DA
• PA

13. WHAT IS DIRECTORY SUBMISSION?
 Directory Submission
is a process of
submitting your website
URL to various web
directories (websites)
with the aim of building
backlinks thus
increasing business
growth. This is the off-
page SEO technique,
used to generate
outsider links for your
website.
EXAMPLE
WWW.HAPPAL.COM
open catagory _computer
Sub Category
Submit link
Cilck
o Title
o Description
o URL
o Category
o Tags
o Address
o Phone no
o Submit link

14. WHAT IS SOCIAL BOOKMARKING ?
Social bookmarking is the process of tagging a
website page with a browser-based tool so that you
can easily visit it again later. Instead of saving social
media posts to your browser bookmarks, you can
use different platforms’ features to bookmark posts.
Because the bookmarks are online, you’ll be able to
access them anywhere, from any device with an
internet connection

15. WHAT IS CLASSIFIED SUBMISSION ?
Classified submission is a technique
used in search engine optimization
(SEO) to promote websites and improve
their online visibility. It involves submitting
classified advertisements to various
online classified websites or directories.

16. IMAGE OPTIMIZATION &SUBMISSION
Image optimization refers to the process
of creating and delivering high-quality
images in the right format, dimension,
and resolution for whatever device is
accessing them, all while keeping the
smallest possible file size. Sound like an
impossible task? It's one that's hard to
get around, unfortunate

17. WHAT IS BLOG CREATION AND
BLOG SUBMISSION?
Blogging is an important off-page
optimization activity in which you submit
blogs in blog submission sites, blog
search engines, etc. It enables you offer
fresh content to your users on a regular
basis so that users keep visiting your
site.

18. WHAT IS AFFILITE MARKETING
SEO?
Either way, SEO for affiliate marketing is a
broad combination of SEO — search engine
optimization — and affiliate marketing. In
terms of goals, both SEO and affiliate
marketing are working towards the same thing:
they're types of digital marketing that aim to
direct the right customers to a brand.

19. THANK YOU

20. THANK YOU
BY
DEBJANI KARMAKAR