This document is Jeffrey Brown's personal brand exploration project for his digital marketing degree program. It outlines his identity as an artist and father who aims to utilize his creative skills in digital marketing. It proposes job titles like digital marketing specialist. Brown's goals are to get a job allowing creativity after graduation, continue education in digital marketing, and eventually start his own agency. The document performs a self-assessment of Brown's skills and online presence, identifies areas for professional development, and references resources on content marketing and careers.

1. PERSONAL BRAND EXPLORATION
Jeffrey Brown
Project & Portfolio I: Week 1
April 08, 2023

2. IDENTITY
Picture of You
Goes Here
Honing in on one’s identity can be a tricky
thing, these are some things I believe to
be true about my own. I am a father first
and foremost, I have 3 children and they
have forged me into the man I am today. I
am an artist, I have a deep urge to inspire
and make others think outside the box. I
have a deep sense of empathy and
conduct myself in a way that embodies
that. I aspire to one day be in a position to
create art and utilize my skills to my
advantage in the marketing landscape. All
of these things are just small glimpses
into the incredibly deep and rich story
that has given me the identity that I claim
today.

3. PROFESSION
Potential Job Titles:
• Digital Marketing Specialist
• Growth Marketing Coordinator
• Digital Media Planning Specialist
BRAND ARCHETYPE – The
Creative - I go about my work in an
authentically creative way, which
allows me to best utilize my abilities
to read the audience. I'm able to
understand what the viewer or client
wants to deliver content in a way
that gets the point across.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Destiny Clem
Outreach Plan:
• Initially I would like to update my profile in a way that
would be more appealing for this job.
• E-mail would likely be the best way to contact this
person.
• Id like to follow up with this person within days of initial
contact.
PROFILE
PICTURE [Associate Recruiter] at
[Hearst Digital Marketing
Services]
John Berry
Outreach Plan:
• Id like to create an extensive overview of my own
impressive social media capabilities before contact..
• E-mail or Social media would be the best form of
contact.
• Id like to make contact with this person within the next
few weeks.
PROFILE
PICTURE [Social Media Specialist] at
[DMM]
Nasir Jamal
Outreach Plan:
• Updating my resume would be the first step id tackle
before contact with this person.
• Contact on Linkedin would be the best form of contact
for this person.
• After completion of my degree program is when I would
contact this person.
PROFILE
PICTURE [Digital Marketing Specialist]
at [dmnp]

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• My goal is to get hired by a company that allows my
creativity to flourish and my skills to grow.
‣With my degree in my hands and the strong
digital media following I possess my odds of
successfully fulfilling my goals are only a
matter of time.
Mid Term: (2026)
• I want to continue my education in Digital Marketing.
‣I plan to continue my education in digital
marketing and even other subjects that closely
relate in order to build a strong mental
awareness of the industry.
Long Term: (2030)
• Head my own Digital Marketing Agency.
‣I hope to one day be in a place with my
knowledge and understanding of the industry
to teach others and grow with others in an
industry that is ever-changing.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Brand development and branding
SOFT
HARD
Novice / Adept / Expert
Content strategy Novice / Adept / Expert
Awareness Novice / Adept / Expert
Empathy Novice / Adept / Expert
Search engine optimization
SOFT
HARD
Novice / Adept / Expert
Data Analytics Novice / Adept / Expert
Communication Novice / Adept / Expert
Persuasiveness Novice / Adept / Expert

7. I help Creatives find their audience by
identifying their audience’s needs in order to
create a better overall experience.
PROMISE

8. CREDENTIALS
Work Experience:
• Social Media Growth Project “HapticDad”
• Team Management Position
Education:
• Digital Marketing Degree, Full Sail University (2025)
Volunteer Work:
• Over a dozen successful marketing
campaigns under my belt for companies
as well as individuals.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Reymond Meyer
Industry Experience:
• Brand ambassador and digital
marketing strategist
Education:
• Digital Marketing at Full Sail University
Leadership Experience:
• President of American Marketing Association at West
Virginia University.
• Minor in Leadership studies
Skills and Proficiencies:
• GoogleAds - X endorsements
• Hubspot - X endorsements
• BigCommerce - X endorsements
Jeffrey Brown
Overall Online Presence:
• Experience working with multiple platforms, Digital
Marketing Education, and Leadership skills. Brand
ambassadors, Digital Marketing Strategists, and sales
associates all display a firm understanding of the
industry.
HEADSHOT HEADSHOT
Industry Experience:
• Multiple small contract deals with
companies to create small social
media campaigns.
Education:
• Currently pursuing Digital Marketing Bachelors Degree
Leadership Experience:
• Team-driven marketing campaign with multiple social
media influencers.
• Heading my own personal Artist brand
Skills and Proficiencies:
• Creativity - X endorsements
• Brand Awareness - X endorsements
• Content Strategy - X endorsements
Overall Online Presence:
• As “Jeffrey Brown” my overall online presence is not at
all as strong as it should be. Professionalism, detail,
and overall content are there but the strength I bring
lies in “HapticDad” which is the online persona I’ve led
for the past 3 years with over 343,000 followers.

10. COMPETITION
Elle Irin
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Jeffrey Brown
HEADSHOT HEADSHOT
Industry Experience:
• Digital Marketing Specialist at
Upwork.com
Education:
• MC College, Digital Marketing
Skills and Proficiencies:
• SEO - X endorsements
• Affiliate marketing - X endorsements
• Google Analytics - X endorsements
Overall Online Presence:
• Wide connections from a variety of useful sources,
incredible understanding of SEO and Google analytics
as well as the overall web design and optimization
process.
Industry Experience:
• Multiple small contract deals with
companies to create small social
media campaigns.
Education:
• Currently pursuing Digital Marketing Bachelors Degree
Leadership Experience:
• Team-driven marketing campaign with multiple social
media influencers.
• Heading my own personal Artist brand
Skills and Proficiencies:
• Creativity - X endorsements
• Brand Awareness - X endorsements
• Content Strategy - X endorsements
Overall Online Presence:
• As “Jeffrey Brown” my overall online presence is not at
all as strong as it should be. Professionalism, detail,
and overall content are there but the strength I bring
lies in “HapticDad” which is the online persona I’ve led
for the past 3 years with over 343,000 followers.

11. BRAND POSITION
For [Creatives] who [need to connect better with
consumers], I provide [unique content strategy
and design built to changing consumer needs]
because [building more direct content for the
consumer builds better faith in content longterm.]
“EMPATHY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• EVENT - Content Marketing World
‣ Sept. 26-29, 2023 | Washington, D.C.
• EVENT - Lavacon
‣ October 14-17, 2023 | San Diego, CA
• EVENT – Marketing for the Now: Social, platforms, and
culture.
‣ April 12, 2023 | Online (mftn.vaynerx.com)
Digital Marketing
• Primary Content: Primarily I strive to focus on content that
revolves around the creative side of things, design and
implementation are my strong suits.
• Primary Tools: I believe Facebook, Instagram, and TikTok
are statistically good places to start outreaching out with
targeted content to viewers.
• Website: My digital portfolio will be a shining example of all
the work I’ve done and accomplished during my time with Full
Sail and after. With such a well-formatted and professional
tool in my arsenal, I believe it will propel my brand to the next
level.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Id like to find myself a mentor that I can closely relate to
on a personal level, yet id also like to find someone that
challenges me and places resistance in my way similar
to an opposing magnet. I want to be challenged and
made to understand the technical skills and soft skills
needed to make an impact in this industry.
Formal Education
• Bachelors Degree in Digital Marketing
Technical Skills
• Data analysis –
• Mentorship or training, 6 months – 1 year
• SEO -
• Mentorship or Training, 6 months – 1 year
• Video production and editing –
• Mentorship or Training, 3 to 6 months
Soft Skills
• Communication - Mentor, 6 months – 1 year
• Persuasiveness - Mentor, 6 months – 1 year
• Negotiation - Mentor, 6 months – 1 year

14. Jeffrey Brown
Are you having trouble connecting and delivering effective content to
consumers? Well, what I do is create a tailor-made system that can be
effectively used to drive traffic. In fact, I put these skills to use on multiple
social media accounts and marketing campaigns already with a solid
following to prove it.
Picture of You
Goes Here

15. REFERENCES
Social Banner Design. (n.d.). Cybergeeks Corporation. Retrieved
April 10, 2023, from
https://www.cybergeekscorp.com/social-banner-design/
Hearst DMS Careers | Monster.com. (n.d.). Www.monster.com.
Retrieved April 10, 2023, from
https://www.monster.com/company/profiles/hearst-dms/
linkedin. (n.d.). LinkedIn. Linkedin.com.
https://www.linkedin.com/feed/
Chapter 1: The Purpose of Work Is to Work on Purpose - The
Story of Purpose: The Path to Creating a Brighter Brand, a
Greater Company, and a Lasting Legacy [Book]. (n.d.).
Www.oreilly.com. Retrieved April 10, 2023, from
https://learning.oreilly.com/library/view/the-story-
of/9781118463994/xhtml/Chapter01.html#sec4
Do-It-Yourself headshots - and you can even use your iPhone.
(n.d.). Www.linkedin.com. Retrieved April 10, 2023, from
https://www.linkedin.com/pulse/tips-do-it-yourself-headshot-
you-can-even-use-your-iphone-de-witte/
31 Types of Content We Crave [Infographic]. (n.d.). Content
Marketing Institute. Retrieved April 10, 2023, from
https://contentmarketinginstitute.com/articles/content-
crave-infographic/