Kimberly Cole is pursuing her degree in Entertainment Business at Full Sail University. She has worked in various roles in the live events and venue industry for the past 3 years, currently supervising a ticket office. Her education and experience have fueled her passion for venue management. After graduation, her goals are to complete an internship and eventually obtain a lead position in marketing, events, or operations management at a large-scale venue. She aims to collaborate with industry leaders and potentially start her own venue management company in the future.

1. PERSONAL BRAND EXPLORATION
Kimberly Cole
Project & Portfolio I: Week 4
November 16, 2020

2. Kimberly “Kimmy” Cole, was born and raised in a small town
in northern Minnesota, and is pursuing her degree in
Entertainment Business through Full Sail University. Kimmy
has a broad background of work experience from retail and
sales to where she has been the last 3 years, in the live
events and venue industry. Though having been in the
venue industry a short time, Kimmy has been involved in
many supporting roles such as administration, financial
assistant and currently her leadership role over the ticket
office. Not only has her education helped her to expand her
skills needed for day to day operations within the venue,
her personal experiences have taken her to new horizons
she never thought to be possible, fueling her passion for
the industry further. In the future, Kimmy hopes to continue
to grow her career in venue management and either work
for bigger facilities within the VenuWorks company or start a
new journey with Spectra or National Independent Venues
Association (NIVA).
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• General / Operations Manager
• Marketing Manager
• Meeting, Convention and Event
Planner
LOVER BRAND ARCHETYPE - To
complete and go about my work
by being fueled by passion and
the relationships I make within the
industry.
Management Role for the Entertainment and Venue Based
Industries
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 60% Men,
30-55 years old, College
Educated, Located in the mid-
western part of the U.S.
• PSYCHOGRAPHICS: Family
Oriented, Enjoy being creative,
Hold a strong value in religion
and faith, Strong willed
• IDEAL AUDIENCE MEMBERS:
Rhonda Trail - Hiring Coordinator
(VenuWorks), Brandon Ruege -
Director of Finance / HR (Spectra)
HR Coordinators and Executive Directors at VenuWorks, Spectra and
NIVA
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an Internship with a higher capacity venue within the
VenuWorks family or a venue within the National Independent
Venues Association (NIVA) by September 30, 2021
‣ Connect with and send my professional resume and
portfolio via email or LinkedIn to 15 Hiring Managers and
Venue Executive Directors by August 31st, 2021
Mid Term: (2025)
• Obtain Lead Position in Box Office, Events or Marketing
Management at a venue of a capacity of 15,000 or more
‣ Land an entry level position post internship 2021 and
become knowledgable in multiple entry level positions
by 5 year employment mark. Example: Box Office, Cash
Room, Operations, etc. by October 31st, 2025
Long Term: (2040)
• Establish my own venue management company to then partner
with the National Independent Venues Association.
‣ Collaborate with previously established management
companies such as Spectra and VenuWorks as well as
artists and other industry leaders and obtain at least 3
endorsements in starting up the management company
by December 31st, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office Programs 1 60%
Social Media Marketing 80%
Time Management 70%
Leadership 60%
SOFTHARD
CRM Software 25%
Microsoft Excel 80%
Active Listening 60%
Complex Problem Solving 50%
SOFTHARD

7. I help venues to increase their event
attendance and the variety of events by
inspiring others to live by passion and
creating impactful relationships through
events and marketing.
PROMISE

8. CREDENTIALS
Work Experience:
• Ticket Office Supervisor
• Activities Leader
• Customer Service Supervisor
Education:
• American Sign Language Certification
from Minnesota State Community &
Technical College - Moorhead
• Entertainment Business Associate of Science (Expected to Graduate 2021)
Volunteer Work:
• Remote Box Office Assistant for The
Haunted Road (September - November
2020
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Hannah Appleby
Industry Experience:
• Director of Events at The Sanford
Center (VenuWorks), 5+ years in
Event managing and coordinating.
Education:
• Bachelor of Science in Event Management
Noteworthy Experiences:
• Internship in Okinawa
• Ungerboek Venue Management System Certification
Skills and Proficiencies:
• Marketing - 7 endorsements
• Customer Service - 7 endorsements
• Event Planning - 10 endorsements
Kimberly Cole
Overall Online Presence:
• 200+. Connections, professional head shot,
customized url, thoroughly filled out with industry
experience and education information, no references
listed, interests listed, is an active LinkedIn member
• Grade: Superior, 95 out of 100
Industry Experience:
• Ticket Office Supervisor at The
Sanford Center (VenuWorks)
Education:
• Full Sail University - Entertainment Business Bachelor
of Science
Leadership Experience:
• Ticket Office Supervisor
• Activities Leader
• Customer Service Manager
Skills and Proficiencies:
• Leadership - 0 endorsements
• Time Management - 0 endorsements
• Customer Service - 0 endorsements
Overall Online Presence:
• Currently I have 43 connections, have a decent head
shot, customized url and a beginner level look to my
education, work experience and skills.
• Grade: Poor, 40 out of 100

10. COMPETITION
Brittany Barber
Noteworthy Experience:
• 2 RIAA Gold Awards for Music
• Previously a background artist
Kimberly Cole
Industry Experience:
• A&R at Warner Music Group
Education:
• Full Sail University - Entertainment Business Masters
Skills and Proficiencies:
• Microsoft Excel - 1 endorsement
• Music Publishing - 0 endorsements
• Customer Relations Management - 0 endorsements
Overall Online Presence:
• 215 Connections, professional photo, non-customized
url or banner, provides detailed information regarding
job experience, provided interests but no references.
• Grade: Average, 70 out of 100
Industry Experience:
• Ticket Office Supervisor at The
Sanford Center (VenuWorks)
Education:
• Full Sail University - Entertainment Business Bachelor
of Science
Leadership Experience:
• Ticket Office Supervisor
• Activities Leader
• Customer Service Manager
Skills and Proficiencies:
• Leadership - 0 endorsements
• Time Management - 0 endorsements
• Customer Service - 0 endorsements
Overall Online Presence:
• Currently I have 43 connections, have a decent head
shot, customized url and a beginner level look to my
education, work experience and skills.
• Grade: Poor, 40 out of 100

11. BRAND POSITION
For HR COORDINATORS and EXECUTIVE DIRECTORS of
VENUWORKS, SPECTRA and NIVA who are looking for an
increase in event attendance and event variety, I provide
venues with intimate marketing strategies to use with their
audience to give them a say in what would bring them to an
event because I believe when people get to be a part of
something they are passionate about, this creates the
extraordinary experience that they are looking for in an event
or in a venue.
KIMBERLY “KIMMY” COLE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Independent Venue Association
‣ Non-Profit Organization | New York, NY
• CVENT Connect 2021
‣ August 1-4 | Las Vegas, NV
• The Special Event 2021
‣ July 19-22 | Miami, FL
Digital Marketing
• Primary Content: Social Media content, polls, Blogs
regarding industry experiences that were extraordinary to
inspire others
• Primary Tools: Facebook, Instagram and Wordpress would
be my prime places for content. I plan to post a blog post
weekly, post interactive content on Facebook multiple
times a week and use Instagram to share experiences and
other exciting things related to the venue.
• Website: To showcase how I evolved with my degree at Full
Sail and to add it to coincide with my weekly blog posts.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Individual who has been an events or venue manager
for at least 5 years who also believes that the
consumers of the events should have a voice,
December 2021
Formal Education
• Full Sail University - Entertainment Business Bachelor
of Science.
Technical Skills
• Social Media Marketing Trends - LinkedIn.com , March
2021
• CRM Software Course - LinkedIn.com , February 2021
• Ungerboek, Host and Architects Training with
VenuWorks, December 2021
Soft Skills
• Communicating in the Language of Leadership
LinkedIn.com , December 2020
• Take a more Creative Approach to Problem Solving -
LinkedIn.com , April 2021
• Improving Your Listening Skills - LinkedIn.Com , April
2021

14. Kimmy Cole
You know how low the attendance was at
that event last month? Well, what I do is form
bonds with people to learn more about their
passions to find what the community is really looking for in an event. In
fact, at this month’s hockey game, I worked with the college to come up
with a better way to get more students at the hockey games. I created a
cheaper priced ticket for the students and named a section for them to
call their own, and with that the student section was full!
“

15. REFERENCES
All Members. (n.d.). Retrieved from https://www.nivassoc.org/members
Brand Quiz - Kaye Putnam: Psychology Driven Brand Strategist. (2019, May 22). Retrieved from
https://www.kayeputnam.com/brandality-quiz/
Brittany Barrber - LinkedIn. (n.d.). Retrieved from https://www.linkedin.com/in/brittany-
barber-75a25149/
Center, A. (n.d.). Meet the Team. Retrieved from https://www.aleruscenter.com/about/meet-the-
team
Contact Us. (n.d.). Retrieved from https://fordcenter.com/contact/contact/
Hannah Appleby - LinkedIn. (n.d.). Retrieved from https://www.linkedin.com/in/hannahappleby/
LinkedIn Learning: Online Courses. (n.d.). Retrieved from https://www.linkedin.com/learning/me?
trk=sem_src.go-pa_c.ggl-lil-sem-b2c-brand-dr-namer-us-lang-en-biz-alpha-desktop-core-
lilbrand_pkw.linkedin class_pmt.e_pcrid.337041968850_pdv.c_plc._trg._net.g_learning
Marketing Manager - Ford Center - Evansville, IN. (2020, January 28). Retrieved from http://
www.venuworks.com/marketing-manager-ford-center-evansville/
Meet the Team. (2020, October 13). Retrieved from
Social Tables. (2020, March 05). 20 Top Event Planning Conferences for 2020. Retrieved from https://
www.socialtables.com/blog/event-planning/event-planning-conferences-2020/
StartupStockPhotos. (2015, January 8). Startup Notebooks Photo. Retrieved from https://
pixabay.com/images/id-593327/
Summary Report for: 11-1021.00 - General and Operations Managers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/11-1021.00
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/11-2021.00
Summary Report for: 13-1121.00 - Meeting, Convention, and Event Planners. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/13-1121.00
VenueWorks People - LinkedIn. (n.d.). Retrieved from https://www.linkedin.com/company/
venuworks/people/