The document discusses the BHIM app, launched in December 2016, which facilitates immediate money transfers and is linked directly to users' bank accounts. It provides a SWOT analysis highlighting its strengths such as no transaction charges and weaknesses like a limited number of transactions and declining market share. Recommendations for improvement include advertising partnerships and expanding the range of services offered.

1. Prepared By -
Siddhant Bhosale
Veena Devadiga
Eisha Kale

2. Introduction
Three ways to transfer money-NEFT, RTGS, IMPS
Major drawbacks of NEFT, RTGS, IMPS
-Time consuming process
-Both the Accounts should be RTGS enabled
-Activation of Net Banking facility is mandatory
-Limitation on number of beneficiary in day

3. Introduction to BHIM
BHIM Stands for Bharat Interface for Money
It is a mobile developed by National Payments
Corporation of India (NCPI) based on the Unified
Payment Interface (UPI)
It was launched by Narendra Modi, on 30 December
2016
It is developed by 28 year old Nikhil Kumar
Current BHIM App downloads as on 28 Feb 2018
 Android – 23,838,360
 IOS– 1,173,133

4. Features of BHIM
Immediate Money Transfer
Allows to send / receive money to UPI Payment addresses, non
UPI based accounts
Allows to check balance transactions history and change pin
Can be accessed on all platforms
Currently supports 13 languages
Only money transfer between accounts is done
Transactions are done without debit Card, OTP number,
CVV number or grid number

5. SWOT ANALYSIS
STRENGTHS WEAKNESSES
 No Transaction charges
 User friendly application
 Very less time is required for transaction
 BHIM app directly links to user bank account
 Only Money Transfer can be done
 Single Bank Account can be added
 Doesn’t involve recharges and other payments
 Unattractive user interface
OPPORTUNITIES THREATS
 Add additional banks
 Tie up with organizations for payment or mobile,
utility bills etc
 Promotion through various media
 Cashback and referral facilities provided by
competitor
 Facilities of bill payments ,utility bills are
provided by competitors

6. Major Competitors of BHIM app
are Google Tez , Paytm, PhonePe
52%
23%
15%
6%
4%
Share in UPI Transactions
Google Tez
Paytm
Phone Pe
BHIM
Others

7. Volume of UPI transactions in
BHIM and other Apps
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dec/16 Jan/17 Feb/17 Mar/17 Apr/17 May/17 Jun/17 Jul/17 Aug/17 Sep/17 Oct/17 Nov/17 Dec/17 Jan/18
Volume of UPI transactions in BHIM and other apps
Market share of BHIM app Market share of other apps

8. Value of UPI transactions of BHIM
and other Apps
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dec/16 Jan/17 Feb/17 Mar/17 Apr/17 May/17 Jun/17 Jul/17 Aug/17 Sep/17 Oct/17 Nov/17 Dec/17 Jan/18
Value of transactions of BHIM and other apps
Market share of BHIM app Market share of other apps

9. Major Problems of BHIM App
Declining market share from 40% to 6%
For BHIM App only source of revenue is through its
download from play store and i-store.

10. Recommendations
Providing Advertisement Space.
Tie up with various organizations
Languages Used
Auto Instruction facility for life insurance premium or
loan instalments
Increase in the number of gateways
Promotion through “Jan hit me jari” and “Digital India
campaign”