The World is a Playground
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Paul Doleman argues that the next decade will see the rise of a "game layer" on top of the world's information. He notes how social media in the last decade socialized the web, and now this decade will focus on gamifying elements through the use of game dynamics and mechanics to influence behavior. Doleman provides several examples of how game elements have been used successfully in social media and commerce to motivate sharing, progression, status, and communal discovery.
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Gamification: Silly fad or important trend for marketers?
FLUPA UX-Day 2014 - Gabe Zichermann : "UX & Gamification"
FLUPA UX-Day 2014 - Gabe Zichermann : "UX & Gamification"
2007 Owatonna - Preparing students for their digital future
2007 Owatonna - Preparing students for their digital future
Digital Learning Landscapes Conference, Stavanger Economic Development, Lysee...
Digital Learning Landscapes Conference, Stavanger Economic Development, Lysee...
Video Games & Online Simulations: Having Fun is a Good Thing
Video Games & Online Simulations: Having Fun is a Good Thing
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Taking advantage of mobile display
- Mobile apps have seen tremendous growth in recent years, with over 100 billion apps downloaded in 2013 alone, driven by changes in user behavior and the rise of robust app ecosystems.
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Questions:
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Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
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National Security Agency - NSA mobile device best practices
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The World is a Playground
- 1. The World is a Playground Building a game layer on top of the world‘s information Paul Doleman Chief Executive Officer, iCrossing UK Paul.doleman@icrossing.co.uk 07718 585165 TWITTER: @pauldoleman http://connect.icrossing.co.uk
- 2. Play, learn, and grow
- 6. Looking back, for a moment.
- 9. SOCIAL MEDIA IS FINISHED 35
- 10. Last decade socialised the web
- 11. This decade is all about the game layer 35
- 13. This sucks!
- 14. Game Dynamics DO influence actual behaviour
- 15. A day in Doleman’s life…
- 21. Appointment Dynamic Farmville (can 70 million Americans be wrong) Smurfs – a personal tragedy Glow Caps
- 22. Influence and Status Dynamic Foursquare Mayor Modern Warfare genre School is a game (MIT research, MA schools)
- 23. Progression Dynamic Completeness of Profile Airline Miles World of Warcraft (6 hours per day, Paladins et al)
- 24. Communal Discovery Digg News – find the best stories - leader board McDonald's Monopoly Ballon Challenge, DARPA, MIT Pyramid
- 25. Countdown Mario Cart or Bejeweled Manchester City FC “City Square Beer” Pricedrop TV
- 26. Viral Game Mechanics Avoidance Shell Game Countdown Behavioural Contrast Progression Urgent Optimism Lottery Loyalty Variable Interval Rewards Companion Gaming Ration Reward Schedules Appointment Re-enforcer Epic Meaning Behavioural Momentum Response Influence Blissful Producitivity Free Lunch Chain Scehdule Cascading Information Theory Meta Game Extinction Collaboration
- 27. Launching a new service Travel money at the POS
- 28. The debate Awareness, sharing, gaming, microsites and social spaces.
- 29. The concept Learning through UX Extra pins
- 32. Wrap Up http://johnbell.typepad.com/weblog/2011/09/how-game-dynamics-can-drive-social-behavior.html http://socialtimes.com/game-dynamics-online-commerce_b78511 Paul Doleman Chief Executive Officer, iCrossing UK Paul.doleman@icrossing.co.uk 07718 585165 TWITTER: @pauldoleman http://connect.icrossing.co.uk