A talk I gave for the North American Veg Society on social gaming - a key trend in the internet world. Explains relationship between idea spread, behavior change and online gaming. Slides did not translate perfectly, but will give you an idea of concepts nonetheless.

1. Advancing the Vegan Movement Through Online Social Games NAVS Summerfest 2011 Mark Berman MD Sources are listed here…

2. First Some Vital Concepts Technology radically transforms human life Agriculture The Printing Press The Internet Ideas and behaviors (i.e. meme’s) spread through social networks Online social networks will facilitate idea spread

3. Tech·nol·o·gy The application of scientific knowledge for practical purposes, esp. in industry - advances in computer technology - recycling technologies Machinery and equipment developed from such scientific knowledge The branch of knowledge dealing with engineering or applied sciences Google.com http://www.ontariocorn.org/research/

4. He who first shortened the labor of copyists by device of movable types was disbanding hired armies, and cashiering most kings and senates, and creating a whole new democratic world: he had invented the art of printing. ~ Thomas Carlyle, Sartor Resartus, 1833 http://alexanderdesignco.com/wp-content/uploads/printing-press-1024x782.jpg

5. Dawn of A New Information Age (VISUALIZATION OF THE INTERNET) Lanet-vi program of I. Alvarez-Hamelin et al

6. Online Social Networks Are a Tool for Social Change

7. #jan25 http://www.flickr.com/photos/ramyraoof/5391761756/sizes/l/in/photostream/

8. Even Arm-Chair Activists Can Be Put to Use

9. Even Arm-Chair Activists Can Be Put to Use

10. Even Arm-Chair Activists Can Be Put to Use

11. Even Arm-Chair Activists Can Be Put to Use

12. Meme (miːm) — noun an idea or element of social behaviour passed on through generations in a culture, esp by imitation — noun a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes. Dictionary.com http://cultureandcommunication.org/tdm/nmrs/sp1/2011/05/01/meme-update/

13. Obesity is Contagious N.A. Christakis and J.H. Fowler, "The Spread of Obesity in a Large Social Network Over 32 Years," New England Journal of Medicine 357(4): 370-379 (July 2007)

14. Emotions Spread Through Social Networks

15. Positivity Spreads Faster?

16. 500 Million and Counting

17. You Are On A Social Graph http://www.socialmediaexaminer.com/what-your-business-needs-to-know-about-social-graphs/

18. Pause For A Serious Take Home Recipe for Meme Spread Don’t be a hermit Be likeable and image conscious Connect yourself to others Connect yourself to people you want to influence Share your ideas wisely Gravy: Have a nice blog http://www.bbc.co.uk/bbcfour/beautyofmaps/digital_worlds-map3.shtml

19. Vegan Bloggers Conference!!!

20. Beyond Social Networking “The Game Layer” 3 Billion hours per week 500 Million People playing 1 hr/day or more 1.5 Billion by next decade Average youth: 10,000 hours by age 21 Jane McGonigal, Seth Priebetsh, Tom Chatfield

21. Games Are Exploding 1990 $10 Billion 2010 $50 Billion 2014 $80 Billion Currently $8 Billion spent purchasing virtual goods in online games. Tom Chatfield

22. Online Games Are Captivating

23. Games Obey Rules

24. Games & Positive Psychology Reward Schedules… Appointment Dynamics… Influence and Status… Progress… Communal Discovery… Surprise Victories… Cooperation and Sharing… Sources: Jane McGonigal, Seth Priebetsh, Tom Chatfield, Martin Seligman http://www.stephanieschwab.com/2010/08/31/more-on-gamification-game-mechanics/

25. Games & Positive Psychology Reward Schedules… Appointment Dynamics… Influence and Status… Progress… Communal Discovery… Surprise Victories… Cooperation and Sharing… Positive Emotions Relationships Meaning Accomplishments (mastery, achievement) Sources: Jane McGonigal, Seth Priebetsh, Tom Chatfield, Martin Seligman http://www.stephanieschwab.com/2010/08/31/more-on-gamification-game-mechanics/

26. Let’s Get Serious…Motivating Behavior Change with Online Games http://www.slideshare.net/amyjokim/smart-gamification-social-game-design-for-a-connected-world

27. Serious Games: Examples

28. Serious Games: Examples

29. Understanding Why People Act http://gamification.co/2011/06/01/the-science-of-gamification/

30. Serious Games: Examples

31. Serious Games: Examples

32. Serious Games: Examples

33. Vegan Sites…Moving to Games

34. We Ain’t Seen Nothing Yet http://gamepocalypsenow.blogspot.com/2010/07/visions-of-gamepocalypse.html

35. Um, This is Real http://gamepocalypsenow.blogspot.com/2010/07/belgian-urinal-game.html

36. We must do better…

37. Gamification is a hot trend…probably for good reason.

38. 100 Points For Listening Mark Berman, MD mbermanmd@gmail.com http://veganmd.blogspot.com/ http://www.linkedin.com/in/markberman http://www.facebook.com/markalanberman

39. Great Game Talks Short talk on games being the next major trend on the web:http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of_the_world.htmlShort talk on how games reward the brain:http://www.ted.com/talks/tom_chatfield_7_ways_games_reward_the_brain.htmlJesse Schell on the infiltration of gaming into all aspects of our lives:http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse#fullprogram On the science of gamification: http://gamification.co/2011/06/01/the-science-of-gamification/ On incorporating game mechanics into software:Amy Jo Kim's tech talk at Google: http://www.youtube.com/watch?v=ihUt-163gZI