SlideShare a Scribd company logo
So What?
•Genderizing HCI – Justine Cassell
▫ By 3rd grade, boys think of computers
differently than girls
Boys pushed to explore
Girls pushed to use
•Impact of the above in Tech Industry
Employees in Technological Companies by Gender
12%
Women
Men
88%
Gender Pay by Job
N Median Men Median Women Median
3621 1365 2693 1452 928 1174
% Men % Median % Women % Median
74% 6% Above 26% 14% Below
Computer Science Degrees by Women
11%
37%
20%
12%
0%
5%
10%
15%
20%
25%
30%
35%
40%
1967 1984 2006 2010
Gender and Games as Last Reported
55%
45%
Men Women
Types of Games – By % Reported Playing (2013)
34
26
19
14
8
0
5
10
15
20
25
30
35
40
Puzzle Action Sports Strategy RPG Social Games MMO Other
Type of Console Games – By Sale (2013)
(14.8 Billion in sales)
15.3
21.2 22.3
5.8 6.5 8.3
2.30
5
10
15
20
25
Sports Shooter Action Racing RPG2 Adventure Strategy
Sales Over Time (in Millions) 1996 - 2010
0
5
10
15
20
25
30
35
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Shooters Non-Shooters
Top Selling Games of 2013
• Call of Duty: Black Ops II (Shooter)
• Madden Football 13 (Sports)
• Halo 4 (Shooter)
• Assassin’s Creed 4 (Action)
• Just Dance 4 (Rhythm Game)
• NBA 2k13 (Sports)
• Call of Duty Modern Warfare 3 (Shooter)
• Badlands 2 (Shooter)
Research Question
•Can you predict
gender by type of
game played?
• PEW Teen, Video Games and Civics
Variables in this equation
•IV: What is this child’s Sex? (age 12-18)
•DV1: Puzzle Games?
•DV2: First-Person Shooters?
•DV3: Sports Games?
•Why these specific variables?
Sex by Puzzle Game
Puzzle
Game?
% of Sex
Female Male
No
65 229 294
13% 41% 28%
Yes
447 323 770
87% 59% 72%
Overall 512 552 1064
Sex By First Person Shooter
FPS? % of Sex
Female Male
No
430 144 574
84% 26% 54%
Yes
80 408 488
16% 74% 46%
Overall 510 552 1062
Sex by Sports Games
Sports
Games?
% of Sex
Female Male
No
245 119 648
48% 22% 61%
Yes
267 433 700
52% 78% 66%
Overall 512 552 1063
What do the Data Show?
Variable Slope (B)
Odds Ratio
(EXP(B)
Puzzle -1.658 .191
FPS 2.666 14.389
Sports .854 2.350
Constant -.407 .665
Classification Table
Sex
Predicted
% Correct
Female Male
Female 403 107 79%
Male 90 462 83.7%
Overall 81.5%
Questions?

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Who is Playing What? Game Data and Gender

  • 1.
  • 2. So What? •Genderizing HCI – Justine Cassell ▫ By 3rd grade, boys think of computers differently than girls Boys pushed to explore Girls pushed to use •Impact of the above in Tech Industry
  • 3. Employees in Technological Companies by Gender 12% Women Men 88%
  • 4. Gender Pay by Job N Median Men Median Women Median 3621 1365 2693 1452 928 1174 % Men % Median % Women % Median 74% 6% Above 26% 14% Below
  • 5. Computer Science Degrees by Women 11% 37% 20% 12% 0% 5% 10% 15% 20% 25% 30% 35% 40% 1967 1984 2006 2010
  • 6. Gender and Games as Last Reported 55% 45% Men Women
  • 7. Types of Games – By % Reported Playing (2013) 34 26 19 14 8 0 5 10 15 20 25 30 35 40 Puzzle Action Sports Strategy RPG Social Games MMO Other
  • 8. Type of Console Games – By Sale (2013) (14.8 Billion in sales) 15.3 21.2 22.3 5.8 6.5 8.3 2.30 5 10 15 20 25 Sports Shooter Action Racing RPG2 Adventure Strategy
  • 9. Sales Over Time (in Millions) 1996 - 2010 0 5 10 15 20 25 30 35 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Shooters Non-Shooters
  • 10. Top Selling Games of 2013 • Call of Duty: Black Ops II (Shooter) • Madden Football 13 (Sports) • Halo 4 (Shooter) • Assassin’s Creed 4 (Action) • Just Dance 4 (Rhythm Game) • NBA 2k13 (Sports) • Call of Duty Modern Warfare 3 (Shooter) • Badlands 2 (Shooter)
  • 11. Research Question •Can you predict gender by type of game played? • PEW Teen, Video Games and Civics
  • 12. Variables in this equation •IV: What is this child’s Sex? (age 12-18) •DV1: Puzzle Games? •DV2: First-Person Shooters? •DV3: Sports Games? •Why these specific variables?
  • 13. Sex by Puzzle Game Puzzle Game? % of Sex Female Male No 65 229 294 13% 41% 28% Yes 447 323 770 87% 59% 72% Overall 512 552 1064
  • 14. Sex By First Person Shooter FPS? % of Sex Female Male No 430 144 574 84% 26% 54% Yes 80 408 488 16% 74% 46% Overall 510 552 1062
  • 15. Sex by Sports Games Sports Games? % of Sex Female Male No 245 119 648 48% 22% 61% Yes 267 433 700 52% 78% 66% Overall 512 552 1063
  • 16. What do the Data Show? Variable Slope (B) Odds Ratio (EXP(B) Puzzle -1.658 .191 FPS 2.666 14.389 Sports .854 2.350 Constant -.407 .665
  • 17. Classification Table Sex Predicted % Correct Female Male Female 403 107 79% Male 90 462 83.7% Overall 81.5%