The Rise, the Fall and the Future
of Independent Social Game
Developers
James Jen
TipCat Interactive
It’s not me, it’s YOU…
Agendaof Talk
Background about Me
New Media Channels
The Back History
Mobile Beginnings
Mad Rush to Social
Focusingon the Web
Cross Platform F2P Future
My Background
Started with Apple
AwardWinning Consumer Software
“AAA”Game Production Background
Console Platform and Community
More Games
Online Games and MMOs
What’s New is Old
“All this has happened before
and all will happen again…”
-Peter Pan
-Battlestar Galactica
Distributionis King
1920s Movies (Paramount Pictures, Warner Bros)
1950s TV (ABC, NBC)
1980s Console Games (Activision, EA)
Early 2000s Feature Phone (JamDat, Gameloft)
Mid 2000s Casual Games (Bigfish, Pogo, Oberon)
Mobile, Social, Web, Future
TipCat Interactive
Digital Console Games
14
MassiveMultiplayer Online RPG
15
Team Portfolio
16
Interactive Entertainment
Transmedia Platform
18
TCP / IP & html
Mobile Framework
19
20
2009
Sudoku Guru
Ranked #2 in Japan market for all games
Over 60,000+ SUDOKU puzzles with unique
solutions
5 difficulty levels from Apprentice to Guru
Relax your mind with oriental style interface
and pure natural sound
Options on marking candidates manually or
automatically
Advanced Hint System may present you the
following strategies visually, which will be your
best teacher on your way to be a sudoku guru
Cell War
Featured by Apple as “What’s Hot” and “What we are playing” on iTunes.
Ranked #56 in Top Arcade Games and #70 in Top Action Games
Received Top 10 Open Feint China Game Award from The 9
"There really is a lot to like about this game, and the production values are outstanding."
TouchArcade.com
Horizontal-scrolling shoot'em up arcade game.
2 game modes, 9 unique stages, 3 difficulty levels and more than 10 bosses.
Supports OpenFeint achievements and leaderboards.
Video of Ghost ‘n Zombies
23
Ghosts ‘n Zombies
Apple featured it for over a month as “New and Noteworthy’ and “What’s Hot” on iTunes
Ranked: #26 in US Arcade Games, #77 in Top Paid Games, over a million+ downloads
#1 for multiple countries around the world during free promotional period
#2 paid game on China Unicom WO Store
"Ghosts'n Zombies is a fun shooter with a silly premise, and worth picking up." -
TouchArcade.com
A unique western themed action shooting game.
Multiple game modes, 15+ stages.
Supports OpenFeint achievements, leaderboards, downloadable content.
Global Runner
Global Runner is a casual side-
scrolling game.
TOP 10 OpenFeint China
Game Award from The 9
FEATURES:
-One finger-touch play
-Infinite map
-Jump on monsters to bring
them down as Mario does
-Transportations, like
Helicopter, Aircraft and UFO
-Various items for character
customization
-Hand drawn art
-Cute character Design
-In-game score markers
-Highscore feature by
OpenFeint
-Challenge friends
Lucky Shot
26
27
2010
Pool Club
Interactive PVE and PVP Pool Game
Real-Time custom physics engine
Challenge ladder and gambling system
Consumable virtual items and power-
ups
http://apps.facebook.com/poolclub
Wild West (Tech Prototype)
2D Flash MMORPG engine
Club Penguin-like Synchronous
MMO Web game on Social
Networks
Partner/License to North America
Operator
Driving Traffic from SNS to
Mobile/Game Portals
Scale Production Capability with
M&A and Licenses
Launched Wild West Alpha on
RenRen
http://apps.renren.com/hahawest
Unbeatable Attraction
Unbeatable Clear World Cup
Campaign
First International Branded Social
Game for Omnicom/PHD China
Harem for Sale, Training and
Cheerleader Mini-Games, Social
Bar, and Fan Club.
Mobile support include WAP
gameplay and Avatar augmented
reality pictures.
The Good, The Bad, and The Candy
31
 Nestle’s first Butterfinger social game for
Facebook.
 Featuring Hollywood stars including
Charisma Carpenter, Erik Estrada, and Lou
Ferrigno
 Tower of Defense gameplay with Powerups
and special items.
 Players compete for daily and weekly prizes.
 Individual as well as Team based
leaderboard gameplay
Zombie Party Video
32
Zombie Party
• Restaurant City + Plants vs. Zombies
• Decorate/Expand the yard to attract
zombies
• Hire your friends as attacker and
mechanics to build weapons and kill
zombies.
• Create different light weapons, heavy
weapons and traps to destroy zombies
• Capture zombies to build your personal
army to ‘visit’ other players houses
Games
34
International Partners
35
36
Focus
Greed War Online
• A 3D MMO casual game for main stream PC
– Revenue from micro-transaction
– Suport UGC- by providing easy-to-use level editor
– Pirate universe , Simple control, Multiplayer ( 2-8 ),
Competitive and cooperative game play, Rich item system
– Game modes: RTS, DOTA,PK,Somali, Ghost Boat,
Treasure Island
What to do?
38
 Next Gen Console Games
 100+ mil RMB
 MMORPG Games
 10+ mil RMB
 Social Games
 250k –> 500k+ RMB
 Facebook, RenRen
 MobileArcade Games
 50k –> 200k+ RMB
 iPhone,Android, MS Mobile,
39
2011
Metro City (In Dev.)
40
Social City connected with modern metro
Customize and Grow your Metropolitan City
Manage your town’s light rail system
Expand train routes with your friends to
increase the number of passengers and value
of each trip!!!
Take care of the passengers, upgrade the
trains, manage the metro routes
Build the best modern metro station
Lord of the Seas
Unity 3d Tower of Defense Ship Game
10 Levels PVE then PVP gaming begins
Upgradeable Ships, Towers, and Crystals
Cartoon Wars + League of Legends
3D Tower Defense short session web online
game
Free to Play PvP game developing capabilities
of various soldiers and heroes
Dedicated in multi-player mode
Totem King
42
Video of Totem Online
44
Future
Old Media Business Models
• Full Packaged Product
• Subscriptions
• Advertising Based
• China is Different
– Piracy
– Credit Cards
– Low CPMs and Government
Super Hero Squad
46
Under Development
47
Shanghai Studio
48
Suzhou Studio
Thanks

JamesJenCGDC v3

  • 1.
    The Rise, theFall and the Future of Independent Social Game Developers James Jen TipCat Interactive
  • 2.
    It’s not me,it’s YOU…
  • 3.
    Agendaof Talk Background aboutMe New Media Channels The Back History Mobile Beginnings Mad Rush to Social Focusingon the Web Cross Platform F2P Future
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
    What’s New isOld “All this has happened before and all will happen again…” -Peter Pan -Battlestar Galactica
  • 12.
    Distributionis King 1920s Movies(Paramount Pictures, Warner Bros) 1950s TV (ABC, NBC) 1980s Console Games (Activision, EA) Early 2000s Feature Phone (JamDat, Gameloft) Mid 2000s Casual Games (Bigfish, Pogo, Oberon) Mobile, Social, Web, Future
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
    Sudoku Guru Ranked #2in Japan market for all games Over 60,000+ SUDOKU puzzles with unique solutions 5 difficulty levels from Apprentice to Guru Relax your mind with oriental style interface and pure natural sound Options on marking candidates manually or automatically Advanced Hint System may present you the following strategies visually, which will be your best teacher on your way to be a sudoku guru
  • 22.
    Cell War Featured byApple as “What’s Hot” and “What we are playing” on iTunes. Ranked #56 in Top Arcade Games and #70 in Top Action Games Received Top 10 Open Feint China Game Award from The 9 "There really is a lot to like about this game, and the production values are outstanding." TouchArcade.com Horizontal-scrolling shoot'em up arcade game. 2 game modes, 9 unique stages, 3 difficulty levels and more than 10 bosses. Supports OpenFeint achievements and leaderboards.
  • 23.
    Video of Ghost‘n Zombies 23
  • 24.
    Ghosts ‘n Zombies Applefeatured it for over a month as “New and Noteworthy’ and “What’s Hot” on iTunes Ranked: #26 in US Arcade Games, #77 in Top Paid Games, over a million+ downloads #1 for multiple countries around the world during free promotional period #2 paid game on China Unicom WO Store "Ghosts'n Zombies is a fun shooter with a silly premise, and worth picking up." - TouchArcade.com A unique western themed action shooting game. Multiple game modes, 15+ stages. Supports OpenFeint achievements, leaderboards, downloadable content.
  • 25.
    Global Runner Global Runneris a casual side- scrolling game. TOP 10 OpenFeint China Game Award from The 9 FEATURES: -One finger-touch play -Infinite map -Jump on monsters to bring them down as Mario does -Transportations, like Helicopter, Aircraft and UFO -Various items for character customization -Hand drawn art -Cute character Design -In-game score markers -Highscore feature by OpenFeint -Challenge friends
  • 26.
  • 27.
  • 28.
    Pool Club Interactive PVEand PVP Pool Game Real-Time custom physics engine Challenge ladder and gambling system Consumable virtual items and power- ups http://apps.facebook.com/poolclub
  • 29.
    Wild West (TechPrototype) 2D Flash MMORPG engine Club Penguin-like Synchronous MMO Web game on Social Networks Partner/License to North America Operator Driving Traffic from SNS to Mobile/Game Portals Scale Production Capability with M&A and Licenses Launched Wild West Alpha on RenRen http://apps.renren.com/hahawest
  • 30.
    Unbeatable Attraction Unbeatable ClearWorld Cup Campaign First International Branded Social Game for Omnicom/PHD China Harem for Sale, Training and Cheerleader Mini-Games, Social Bar, and Fan Club. Mobile support include WAP gameplay and Avatar augmented reality pictures.
  • 31.
    The Good, TheBad, and The Candy 31  Nestle’s first Butterfinger social game for Facebook.  Featuring Hollywood stars including Charisma Carpenter, Erik Estrada, and Lou Ferrigno  Tower of Defense gameplay with Powerups and special items.  Players compete for daily and weekly prizes.  Individual as well as Team based leaderboard gameplay
  • 32.
  • 33.
    Zombie Party • RestaurantCity + Plants vs. Zombies • Decorate/Expand the yard to attract zombies • Hire your friends as attacker and mechanics to build weapons and kill zombies. • Create different light weapons, heavy weapons and traps to destroy zombies • Capture zombies to build your personal army to ‘visit’ other players houses
  • 34.
  • 35.
  • 36.
  • 37.
    Greed War Online •A 3D MMO casual game for main stream PC – Revenue from micro-transaction – Suport UGC- by providing easy-to-use level editor – Pirate universe , Simple control, Multiplayer ( 2-8 ), Competitive and cooperative game play, Rich item system – Game modes: RTS, DOTA,PK,Somali, Ghost Boat, Treasure Island
  • 38.
    What to do? 38 Next Gen Console Games  100+ mil RMB  MMORPG Games  10+ mil RMB  Social Games  250k –> 500k+ RMB  Facebook, RenRen  MobileArcade Games  50k –> 200k+ RMB  iPhone,Android, MS Mobile,
  • 39.
  • 40.
    Metro City (InDev.) 40 Social City connected with modern metro Customize and Grow your Metropolitan City Manage your town’s light rail system Expand train routes with your friends to increase the number of passengers and value of each trip!!! Take care of the passengers, upgrade the trains, manage the metro routes Build the best modern metro station
  • 41.
    Lord of theSeas Unity 3d Tower of Defense Ship Game 10 Levels PVE then PVP gaming begins Upgradeable Ships, Towers, and Crystals
  • 42.
    Cartoon Wars +League of Legends 3D Tower Defense short session web online game Free to Play PvP game developing capabilities of various soldiers and heroes Dedicated in multi-player mode Totem King 42
  • 43.
  • 44.
  • 45.
    Old Media BusinessModels • Full Packaged Product • Subscriptions • Advertising Based • China is Different – Piracy – Credit Cards – Low CPMs and Government
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.