This document discusses patterns for delivering personalized content in Oracle WebCenter Portal using role-based rules. It introduces challenges in balancing security and personalization. Common delivery patterns are presented, including using a content presenter template with CMIS queries filtered by user profile attributes, using logic and scoped variables to deliver contextual content, and leveraging Oracle Conductor scenarios and portlets via RIDC to deliver profile-based content from WebCenter Content. Live demonstrations of these patterns are provided.