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5 Golden rules of virality

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Yasser Monkachi
Yasser Monkachi

This document outlines 5 golden rules for creating viral social media content: 1. Detect a hot topic that people are interested in discussing. 2. Tell an amazing story that astonishes your audience. 3. Set a social media plan with the right content for each platform at optimal times. 4. Animate your community by listening to trends, producing engaging stories, and measuring results. 5. Continually test, follow, and evaluate the performance of your content.

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SOCIAL MEDIA FOR CONTENT CREATORS 5 GOLDEN RULES OF VIRALITY Boultek, Casablanca, May 17 2016 - By Yasser Monkachi, CEO @ Social Impulse
Chapter 1 : SOCIAL MEDIA
1 Minute in Social Media…  
3,419  milliards  d’internautes,  2,307  milliards  sur  les  réseaux  sociaux  
Chapter 2 : Buzz & Virality
Buzz  
The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another. Virality  
Virality Cycle
5 Golden Rules of Virality
1. Detect a hot topic  
2. Tell an amazing story Astonish your Audience  
3. Set a Social Media Plan •  Right media & Right moments •  Right content to the Right persons •  Fail to plan, plan to Fail !
4. Animate your Community
Community Animation Cycle Listen : Trends, Buzz, Hot topics Produce : Stories Animate : Community Measure : Results
5. Test, follow and evaluate
EXERCISE Tell your story !
1.  DETECT A HOT TOPIC 2.  TELL AN AMAZING STORY 3.  SET A SOCIAL MEDIA PLAN 4.  ANIMATE YOUR COMMUNITY 5.  MEASURE YOUR RESULTS 5 Golden Rules of Virality
Yasser Monkachi is born in Mohammedia. He is a Senior Digital Consultant, Trainer, Facilitator & Keynote Speaker. He founded Social Impulse, a digital marketing and content consulting firm. He also trains Community Management students at the TBS Toulouse Business School. He has been working for international firms as well as industrial groups from Morocco. He considers himself as a serial and a social entrepreneur with Maroc Web Awards winner Sardi.ma, a web app and tool he created to help people cope with the annual sheep buying experience. He also gathers and facilitate the web community during ramadan with Ftour 2.0. Yasser launched recently a new project dedicated to Digital Branding and Digital Management Called : Les Rendez-vous de la Marque Digitale. @yassermonkachi ym@socialimpulse.net

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5 Golden rules of virality

  • 1.
  • 2. SOCIAL MEDIA FOR CONTENT CREATORS 5 GOLDEN RULES OF VIRALITY Boultek, Casablanca, May 17 2016 - By Yasser Monkachi, CEO @ Social Impulse
  • 3. Chapter 1 : SOCIAL MEDIA
  • 4. 1 Minute in Social Media…  
  • 5.
  • 6. 3,419  milliards  d’internautes,  2,307  milliards  sur  les  réseaux  sociaux  
  • 7.
  • 8.
  • 9. Chapter 2 : Buzz & Virality
  • 11. The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another. Virality  
  • 13. 5 Golden Rules of Virality
  • 14. 1. Detect a hot topic  
  • 15. 2. Tell an amazing story Astonish your Audience  
  • 16. 3. Set a Social Media Plan •  Right media & Right moments •  Right content to the Right persons •  Fail to plan, plan to Fail !
  • 17. 4. Animate your Community
  • 18. Community Animation Cycle Listen : Trends, Buzz, Hot topics Produce : Stories Animate : Community Measure : Results
  • 19. 5. Test, follow and evaluate
  • 21. 1.  DETECT A HOT TOPIC 2.  TELL AN AMAZING STORY 3.  SET A SOCIAL MEDIA PLAN 4.  ANIMATE YOUR COMMUNITY 5.  MEASURE YOUR RESULTS 5 Golden Rules of Virality
  • 22. Yasser Monkachi is born in Mohammedia. He is a Senior Digital Consultant, Trainer, Facilitator & Keynote Speaker. He founded Social Impulse, a digital marketing and content consulting firm. He also trains Community Management students at the TBS Toulouse Business School. He has been working for international firms as well as industrial groups from Morocco. He considers himself as a serial and a social entrepreneur with Maroc Web Awards winner Sardi.ma, a web app and tool he created to help people cope with the annual sheep buying experience. He also gathers and facilitate the web community during ramadan with Ftour 2.0. Yasser launched recently a new project dedicated to Digital Branding and Digital Management Called : Les Rendez-vous de la Marque Digitale. @yassermonkachi ym@socialimpulse.net