I completed a information architecture report on a company's website for an assignment.

1. Project Report Page 1 of 13
Project Brief & Information
Architecture Report
For: Pet Rescue By Judy
https://www.petrescuebyjudy.com/
Prepared On: 11/17/19
Prepared By: Alex Pate
Email: adpate@student.fullsail.edu

2. Project Report Page 2 of 13
Contents
Project Brief ..................................................................................................................................................3
Executive Summary ..................................................................................................................................3
Objectives.................................................................................................................................................3
Target Launch Date...................................................................................................................................3
Target Audience............................................................................................................................................4
Primary Audiences....................................................................................................................................4
Competitive Analysis.....................................................................................................................................5
Main Competitors.....................................................................................................................................5
Competitive Advantage............................................................................................................................5
Current Site Review ......................................................................................................................................6
Perception ................................................................................................................................................6
Positive Features ......................................................................................................................................6
Areas for Improvement ............................................................................................................................7
Current Content Inventory .......................................................................................................................7
New Design & Functionality..........................................................................................................................8
Look & Feel ...............................................................................................................................................8
Functionality.............................................................................................................................................9
Usage ........................................................................................................................................................9
Content Strategy.........................................................................................................................................10
Content Outline......................................................................................................................................10
Content Publishing Schedule..................................................................................................................10
Site Map Diagram ...................................................................................................................................11
Wireframe...............................................................................................................................................13

3. Project Report Page 3 of 13
Project Brief
Executive Summary
Our most urgent goal is to rescue animals that are abandoned or in distress, update their
vaccines, and find good homes for them. It is our heartfelt desire to prevent any animal from the
need to be "rescued."
Objectives
Condense menu choices
Exhibit cohesion throughout the site
Modernize the website
Target Launch Date
The target launch is the beginning of October in 2020. The site needs to be live by the date because the
holiday season is right around the corner, and most people like to adopt during this time.

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Target Audience
Primary Audiences
The primary audiences for Pet Rescue By Judy are:
1. Young single professionals
a. They seek knowledge for animal care/adoption.
b. The professionals want to observe specific tips on how to best care for their pets.
2. Young families
a. They desire information about animal fostering, and they too want to learn proper
animal care techniques.
b. The families want the information thoroughly explained, and they want it easily
accessible.

5. Project Report Page 5 of 13
Competitive Analysis
Main Competitors
The main competitors of Pet Rescue By Judy are:
1. Seminole County Florida’s Natural Choice = http://www.seminolecountyfl.gov/
a. Strengths = Great layout; Easy navigation
b. Weaknesses = Color inconsistence;
2. Pet Alliance of Greater Orlando = https://petallianceorlando.org/
a. Strengths = Brand consistency (color, font); Branding statement listed
b. Weaknesses = Call to actions are not vividly highlighted when hovering, No search bar
present on homepage
Both competitors have hyperlinked logos to return to homepage while my client does not. Both
competitors have modern page setup while my client has an outdated one.
Competitive Advantage
Advantages include personal interactions and local backing in the area. The advantages enable
my client consistent consumer participation.

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Current Site Review
Perception
Affectionate
Vivid
Basic
Disorderly
Positive Features
Supporting images inserted throughout the site that enhance the branding message. Social
media sharing to support visitor interaction.

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Areas for Improvement
Color crashes throughout the site make it harder to view content. Basic page transition and overall
layout do not fit the modern feel desired from most visitors who are associated with younger
generations.
Current Content Inventory
Page Title Description of Content
Home
Promotional content, Supporting images, Social
media share, Upcoming events
About Background information about the organization,
Contact information, Event details
Services Adoption process information, Dog list, Cat list,
Pupdates and Cat Tales Stories about pet adoptions, Details about the
animals’ current lives, Images relate to each story

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Adoptions Contains list of animals successful adopted,
Alphabet search to shorten list, Images of the pets,
New Design & Functionality
Look & Feel
Modernized
Organized
Animated

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Warmhearted
Functionality
Blog
Live Webcams
Shop icon
Usage
Smartphones
Laptop
Desktop computers
Tablets

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Content Strategy
Content Outline
Description of Content Type of Content
Instagram share Instagram widget
Video testimonials YouTube widget
Post detailing the severity of pet abandonment Text
Slideshow of pets both rescued and not rescued Video
Content Publishing Schedule
Daily:
1. Instagram updates
2. Facebook updates
Weekly:
1. Blog post
2. Video testimonials
3. Events updates

11. Project Report Page 11 of 13
Monthly:
1. In-depth post
2. Keynote presentations
3. YouTube post uploads
Quarterly:
1. Pdf article
2. Revise website
Yearly:
1. Fundraising planning
2. Promotional video
Site Map Diagram

12. Project Report Page 12 of 13

13. Project Report Page 13 of 13
Wireframe