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Strategic Aspects in
Mergers &
Acquisitions
Yair Friedman
2009




                       1/27
Presentation will include:
 Course Overview
 Targets
 Expectations
 Why M&A?
 M&A Process and Key Terms
 Ethics in M&A
 Lead vs. Supporting Roles in M&A

                                    2/27
Course Overview
 Sundays, 20:15-21:30, Room 253
 Lecturer: Yair Friedman
 Internet Site: www.friedman.org.il
 Class attendance is not obligatory.
 However, Work submission is mandatory…
 If you do attend, please be ready.
 Cell phones on Mute…

                                          3/27
Course Overview
 Lectures and Class Discussions
 Required Reading
 Individual Case Write-Ups
 Sector Comparable Analysis
 Historical Transaction Analysis
 Deal Proposal Exercise
 Bonus: Presentation of your choosing

                                        4/27
Presentation Bonus
 Pick a Merger or Acquisition.
 List reasons, prices, problems, etc.
    Financials Overview (acquirer and target)
    State your opinion


  Differences between owning a firm and being
a shareholder.


                                            5/27
Targets
  To provide a broad overview of the M&A
process, an understanding of the conceptual
framework and a review of empirical evidence.
  To cover key aspects of the Acquisition
business process from corporate strategy, to
target evaluation, to deal negotiation, close,
and integration.
  Combining theory and know-how.



                                                 6/27
Expectations




               7/27
Why M&A?
 Range for “failure”: approximately 50%.
 So, why acquire? Explanations include:
   Markets are rational but managers are irrational
   Markets and managers are irrational
   Markets are irrational but managers are rational
   Rational markets and managers




                                                      8/27
The Question
  Companies end up doing business on
a larger scale, with increased economic
power, but the question is whether or
not they gained competitive advantage /
market power.




                                          9/27
Exemplary Reasons
 Make (grow organically) versus Buy.
  Access to new technology, manufacturing
capacity or suppliers.
 Access to management or technical talent.
 Synergy (e.g. expenses / costs reduction).
 Access to new product lines.
 Quick access to new markets or industries.


                                              10/27
Why do some M&As fail?
 No “Fit”
 Price
 “Culture”
 Home-work / planning




                         11/27
Strategy ≠ M&A
  M&A is not a strategy.
 Strategy has become a catchall term used to
mean whatever one wants it to mean.
  Strategy is the means by which organizations
achieve their objectives.
  The essence of strategy is making choices,
and mainly answering the following questions:
“Where to compete?” and “How to compete?”
                                    (Grant, 1991)


                                              12/27
Strategy
  A strategy (Hambrick & Fredrickson, 2001)
has 5 elements, providing answers to 5
questions:
    Arenas
    Vehicles
    Differentiators
    Staging
    Economic logic



                                              13/27
M&A Waves
  Mergers have typically occurred in cyclical
patterns: periods of intense merger activity
have been followed by intervening periods of
fewer mergers.
  Historians and M&A specialists have
identified five merger waves in US history.




                                                14/27
First Merger Wave (1897-1907)
  Followed the Depression of 1883.
  Most mergers concentrated in a handful of
industries: petroleum, mining, metals, food and
transportation.
  Included many horizontal mergers, so
affected industries became concentrated.




                                            15/27
Second Merger Wave (1916-29)
  Began during World War I and continued
until the stock market crash of 1929.
  Mergers faced increased governmental
scrutiny because of the first merger wave.
  Mergers were characterized by oligopolies
rather than monopolies.




                                              16/27
Third Merger Wave (1965-1969)
  Coincided with a period of economic
prosperity in the US. The strong economy
gave many firms the resources necessary to
acquire other companies.
  Characterized by as conglomerate mergers.
  Horizontal mergers were subject to strict
antitrust enforcement.
  Johnson Administration (1963-1969) favored
aggressive antitrust enforcement.

                                              17/27
Fourth Merger Wave (1981-1989)
 Coincided with the presidency of Ronald
Reagan, and the economic prosperity of the
mid- to late-1980s.
  Although most mergers that occurred were
“friendly,” there were more hostile takeovers
than previously (“corporate raiders”).
  Mergers were larger than those of
earlier periods. Mergers in the
billion-dollar range became common. Debt
was more widely used to finance mergers.
                                                18/27
Fifth Merger Wave (1993-2000)
  Followed the economic recession of 1990-
91, and coincided with the Clinton presidency.
  Large mergers occurred at about the same
level as during the fourth merger wave; hostile
takeover activity diminished.
  Mergers emphasized longer term business
strategies. Debt-financed mergers were less
common than during the fourth wave.



                                              19/27
M&A of Israeli High-Tech
Companies




                           20/27
Selected M&As in 2008
                                                                      Value of
Company                Acquirer               Industry                Acquisition
Barr (US)              Teva                   Pharmaceuticals            $ 7.2B
Let It Wave (France)   Zoran                  Video Solutions            $27.6M
Zoomix                 Microsoft (US)         Software                  $20-30M
SDM Bank (Russia)      Hapoalim Bank          Banking                    $111M
Destinator             Intrinsyc (Canada)     Wireless Software           $16M
Revaho (Holland)       Netafim                Irrigation                  $60M
Photon Dynamics (US)   Orbotech               Inspection Systems         $290M
Eutronsec (Italy)      Aladdin                Security Software           €10M
Care Vision (Europe)   Baviera (Spain)        Ophthalmology               €22M
Qumranet               Red Hat (US)           Software                   $115M
Tribe (US)             Osem                   Food                        $57M
Pixer Technology       Carl Zeiss (Germany)   Optics Solutions            $70M
Logos (Czech)          Ness Technologies      IT services                 $68M

                                                 Source: The marker and other news sites


                                                                                  21/27
M&A Process and Key Terms
 Deal Flow
 Due Diligence
 Valuing issues (DCF, Multiples)
 Negotiation / Bidding
 Closing
 Post-merger integration



                                   22/27
Process
  Time Frame: Min. 2-6 Months
 And only then, the real work begins:
PMI (post merger integration)…




                                        23/27
Ethics in M&A
  Strong reputation attracts buyers as well as
yields higher returns through price premiums.
  Moral philosophy offers various perspectives:
    Consequence
    Duty / Intention
    Virtue




                                             24/27
Lead vs. Supporting Roles
 Buyers and sellers shareholders.
 Supporting roles include:
   Key managers
   Board of Directors
   Minority investors
   Advisors
   Employees and other stakeholders



                                      25/27
Summary
 We outlined the course and its requirements.
 Overviewed M&A history and process.
 Discovered Dilbert’s thoughts on M&A…
 Examined M&A roll in the Strategic process.
 Discussed Ethics in M&A.




                                           26/27
Questions,
 Anyone?



             27/27

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Mergers & Acquisitions - Intro Class

  • 1. Strategic Aspects in Mergers & Acquisitions Yair Friedman 2009 1/27
  • 2. Presentation will include: Course Overview Targets Expectations Why M&A? M&A Process and Key Terms Ethics in M&A Lead vs. Supporting Roles in M&A 2/27
  • 3. Course Overview Sundays, 20:15-21:30, Room 253 Lecturer: Yair Friedman Internet Site: www.friedman.org.il Class attendance is not obligatory. However, Work submission is mandatory… If you do attend, please be ready. Cell phones on Mute… 3/27
  • 4. Course Overview Lectures and Class Discussions Required Reading Individual Case Write-Ups Sector Comparable Analysis Historical Transaction Analysis Deal Proposal Exercise Bonus: Presentation of your choosing 4/27
  • 5. Presentation Bonus Pick a Merger or Acquisition. List reasons, prices, problems, etc. Financials Overview (acquirer and target) State your opinion Differences between owning a firm and being a shareholder. 5/27
  • 6. Targets To provide a broad overview of the M&A process, an understanding of the conceptual framework and a review of empirical evidence. To cover key aspects of the Acquisition business process from corporate strategy, to target evaluation, to deal negotiation, close, and integration. Combining theory and know-how. 6/27
  • 8. Why M&A? Range for “failure”: approximately 50%. So, why acquire? Explanations include: Markets are rational but managers are irrational Markets and managers are irrational Markets are irrational but managers are rational Rational markets and managers 8/27
  • 9. The Question Companies end up doing business on a larger scale, with increased economic power, but the question is whether or not they gained competitive advantage / market power. 9/27
  • 10. Exemplary Reasons Make (grow organically) versus Buy. Access to new technology, manufacturing capacity or suppliers. Access to management or technical talent. Synergy (e.g. expenses / costs reduction). Access to new product lines. Quick access to new markets or industries. 10/27
  • 11. Why do some M&As fail? No “Fit” Price “Culture” Home-work / planning 11/27
  • 12. Strategy ≠ M&A M&A is not a strategy. Strategy has become a catchall term used to mean whatever one wants it to mean. Strategy is the means by which organizations achieve their objectives. The essence of strategy is making choices, and mainly answering the following questions: “Where to compete?” and “How to compete?” (Grant, 1991) 12/27
  • 13. Strategy A strategy (Hambrick & Fredrickson, 2001) has 5 elements, providing answers to 5 questions: Arenas Vehicles Differentiators Staging Economic logic 13/27
  • 14. M&A Waves Mergers have typically occurred in cyclical patterns: periods of intense merger activity have been followed by intervening periods of fewer mergers. Historians and M&A specialists have identified five merger waves in US history. 14/27
  • 15. First Merger Wave (1897-1907) Followed the Depression of 1883. Most mergers concentrated in a handful of industries: petroleum, mining, metals, food and transportation. Included many horizontal mergers, so affected industries became concentrated. 15/27
  • 16. Second Merger Wave (1916-29) Began during World War I and continued until the stock market crash of 1929. Mergers faced increased governmental scrutiny because of the first merger wave. Mergers were characterized by oligopolies rather than monopolies. 16/27
  • 17. Third Merger Wave (1965-1969) Coincided with a period of economic prosperity in the US. The strong economy gave many firms the resources necessary to acquire other companies. Characterized by as conglomerate mergers. Horizontal mergers were subject to strict antitrust enforcement. Johnson Administration (1963-1969) favored aggressive antitrust enforcement. 17/27
  • 18. Fourth Merger Wave (1981-1989) Coincided with the presidency of Ronald Reagan, and the economic prosperity of the mid- to late-1980s. Although most mergers that occurred were “friendly,” there were more hostile takeovers than previously (“corporate raiders”). Mergers were larger than those of earlier periods. Mergers in the billion-dollar range became common. Debt was more widely used to finance mergers. 18/27
  • 19. Fifth Merger Wave (1993-2000) Followed the economic recession of 1990- 91, and coincided with the Clinton presidency. Large mergers occurred at about the same level as during the fourth merger wave; hostile takeover activity diminished. Mergers emphasized longer term business strategies. Debt-financed mergers were less common than during the fourth wave. 19/27
  • 20. M&A of Israeli High-Tech Companies 20/27
  • 21. Selected M&As in 2008 Value of Company Acquirer Industry Acquisition Barr (US) Teva Pharmaceuticals $ 7.2B Let It Wave (France) Zoran Video Solutions $27.6M Zoomix Microsoft (US) Software $20-30M SDM Bank (Russia) Hapoalim Bank Banking $111M Destinator Intrinsyc (Canada) Wireless Software $16M Revaho (Holland) Netafim Irrigation $60M Photon Dynamics (US) Orbotech Inspection Systems $290M Eutronsec (Italy) Aladdin Security Software €10M Care Vision (Europe) Baviera (Spain) Ophthalmology €22M Qumranet Red Hat (US) Software $115M Tribe (US) Osem Food $57M Pixer Technology Carl Zeiss (Germany) Optics Solutions $70M Logos (Czech) Ness Technologies IT services $68M Source: The marker and other news sites 21/27
  • 22. M&A Process and Key Terms Deal Flow Due Diligence Valuing issues (DCF, Multiples) Negotiation / Bidding Closing Post-merger integration 22/27
  • 23. Process Time Frame: Min. 2-6 Months And only then, the real work begins: PMI (post merger integration)… 23/27
  • 24. Ethics in M&A Strong reputation attracts buyers as well as yields higher returns through price premiums. Moral philosophy offers various perspectives: Consequence Duty / Intention Virtue 24/27
  • 25. Lead vs. Supporting Roles Buyers and sellers shareholders. Supporting roles include: Key managers Board of Directors Minority investors Advisors Employees and other stakeholders 25/27
  • 26. Summary We outlined the course and its requirements. Overviewed M&A history and process. Discovered Dilbert’s thoughts on M&A… Examined M&A roll in the Strategic process. Discussed Ethics in M&A. 26/27