Learn about sustainable development and its need in the world. How it helps reduce global warming, creating a better society with the help of sustainable social and economical development. It will help you learn to know various steps taken throughout the world.
The Green New Deal is designed to convert the grey economy into an “environmentally sound, economically viable and socially responsible” sustainable economy. Yet, the Green New Deal has not been so welcomed due to its “unrealistic” socio-economic program and it is left to be seen whether its realization will be achieved.
A New Global Partnership: Eradicate Poverty and Transform Economies through S...Andy Dabydeen
The High Level Panel on the Post-2015 Development Agenda today released “A New Global Partnership: Eradicate Poverty and Transform Economies through Sustainable Development,” a report which sets out a universal agenda to eradicate extreme poverty from the face of the earth by 2030, and deliver on the promise of sustainable development. The report calls upon the world to rally around a new Global Partnership that offers hope and a role to every person in the world.
The Panel was established by United Nations Secretary-General Ban Ki-moon and co-chaired by Indonesian President Susilo Bambang Yudhoyono, Liberian President Ellen Johnson Sirleaf and United Kingdom Prime Minister David Cameron.
http://www.post2015hlp.org/the-report/
Progressive companies around the world are developing products and services that will revolutionise industries and deliver transformative change for society and our planet. These solutions are driving new business growth while significantly reducing emissions towards a low-carbon, sustainable future for all.
Accelerating and scaling up implementation across sectors and borders, however, will require a higher level of collaboration than we have ever seen before, between business, government, and NGOs. The Business for the Environment (B4E) COP17 Dialogue aims to facilitate this, bringing stakeholders together to forge new partnerships and take real action on climate change. Leading the way and powering ahead for a clean industrial revolution.
Learn about sustainable development and its need in the world. How it helps reduce global warming, creating a better society with the help of sustainable social and economical development. It will help you learn to know various steps taken throughout the world.
The Green New Deal is designed to convert the grey economy into an “environmentally sound, economically viable and socially responsible” sustainable economy. Yet, the Green New Deal has not been so welcomed due to its “unrealistic” socio-economic program and it is left to be seen whether its realization will be achieved.
A New Global Partnership: Eradicate Poverty and Transform Economies through S...Andy Dabydeen
The High Level Panel on the Post-2015 Development Agenda today released “A New Global Partnership: Eradicate Poverty and Transform Economies through Sustainable Development,” a report which sets out a universal agenda to eradicate extreme poverty from the face of the earth by 2030, and deliver on the promise of sustainable development. The report calls upon the world to rally around a new Global Partnership that offers hope and a role to every person in the world.
The Panel was established by United Nations Secretary-General Ban Ki-moon and co-chaired by Indonesian President Susilo Bambang Yudhoyono, Liberian President Ellen Johnson Sirleaf and United Kingdom Prime Minister David Cameron.
http://www.post2015hlp.org/the-report/
Progressive companies around the world are developing products and services that will revolutionise industries and deliver transformative change for society and our planet. These solutions are driving new business growth while significantly reducing emissions towards a low-carbon, sustainable future for all.
Accelerating and scaling up implementation across sectors and borders, however, will require a higher level of collaboration than we have ever seen before, between business, government, and NGOs. The Business for the Environment (B4E) COP17 Dialogue aims to facilitate this, bringing stakeholders together to forge new partnerships and take real action on climate change. Leading the way and powering ahead for a clean industrial revolution.
Main messages It is 20 years since the report of the World Commission on Environment and Development (WCED), Our Common Future, emphasized the need for a sustainable way of life which not only addresses current environmental challenges but also ensures a secure society well into the future. This chapter analyses the evolution of such ideas as well as global trends in relation to environment and socio-economic development.
The following are its main messages: The world has changed radically since 1987 – socially, economically and environmentally. Global population has grown by more than 1.7 billion, from about 5 billion people. The global economy has expanded and is now characterized by increasing globalization. Worldwide, GDP per capita (purchasing power parity) has increased from US$5 927 in 1987 to US$8 162 in 2004. However, growth has been distributed unequally between regions. Global trade has increased during the past 20 years, fuelled by globalization, better communication, and low transportation costs.
Technology has also changed. Communications have been revolutionized with the growth of telecommunications and the Internet. Worldwide, mobile phone subscribers increased from 2 people per 1 000 in 1990 to 220 per 1 000 in 2003. Internet use increased from 1 person per 1 000 in 1990 to 114 per 1 000 in 2003. Finally, political changes have also been extensive. Human population and economic growth has increased demand on resources. The World Commission on Environment and Development (WCED) recognized 20 years ago that the environment, economic and social issues are interlinked. It recommended that the three be integrated into development decision making.
In defining sustainable development, the Commission acknowledged the need for both intra- and intergenerational equity – development that meets not only today’s human needs but also those of more people in the future. Changing drivers, such as population growth, economic activities and consumption patterns, have placed increasing pressure on the environment. Serious and persistent barriers to sustainable development remain. In the past 20 years, there has been limited integration of environment into development decision making.
Environmental degradation is therefore undermining development and threatens future development progress. Development is a process that enables people to better their well-being. Long-term development can only be achieved through sustainable management of various assets: financial, material, human, social and natural. Natural assets, including water, soils, plants and animals, underpin people’s livelihoods. Environmental degradation also threatens all aspects of human well-being. Environmental degradation has been demonstrably linked to human health problems, including some types of cancers, vector-borne diseases, emerging animal to human disease transfer, nutritional deficits and respiratory illnesses.
The Green New Deal for Livermore indivisible 04142019 Tony Green
The recent midterm elections resulted in the election of new members of congress. One of them, Alexandria Ocasio-Cortez has proposed what has been described as the Green New Deal modeled after the programs the government used in the 1930’s to pull the country out of the Great Depression. The goal of the groundbreaking legislation is to mitigate the effects of climate change while simultaneously creating a fair and just economy. Hear about what the New Green Deal proposes, why it is nothing new and what needs to happen for this legislation to become a reality.
Based on Erik Reinert, How Rich Countries Got Rich ... and Why Poor Countries Stay Poor (2007), London: Constable, Chapter 8: “Get the economic activities right”, or, the Lost Art of Creating Middle-Income Countries. Further discussion on how to make upper-middle income county out of middle-income trap. And how to synchronize different aspect on developmental policy in modern era.
PPT is based on the sustainable development goals basically on goal 7 and goal 13. The Sustainable Development Goals (SDGs), otherwise known as the Global Goals, are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. The SDGs work in the spirit of partnership and pragmatism to make the right choices now to improve life, in a sustainable way, for future generations.
Main messages It is 20 years since the report of the World Commission on Environment and Development (WCED), Our Common Future, emphasized the need for a sustainable way of life which not only addresses current environmental challenges but also ensures a secure society well into the future. This chapter analyses the evolution of such ideas as well as global trends in relation to environment and socio-economic development.
The following are its main messages: The world has changed radically since 1987 – socially, economically and environmentally. Global population has grown by more than 1.7 billion, from about 5 billion people. The global economy has expanded and is now characterized by increasing globalization. Worldwide, GDP per capita (purchasing power parity) has increased from US$5 927 in 1987 to US$8 162 in 2004. However, growth has been distributed unequally between regions. Global trade has increased during the past 20 years, fuelled by globalization, better communication, and low transportation costs.
Technology has also changed. Communications have been revolutionized with the growth of telecommunications and the Internet. Worldwide, mobile phone subscribers increased from 2 people per 1 000 in 1990 to 220 per 1 000 in 2003. Internet use increased from 1 person per 1 000 in 1990 to 114 per 1 000 in 2003. Finally, political changes have also been extensive. Human population and economic growth has increased demand on resources. The World Commission on Environment and Development (WCED) recognized 20 years ago that the environment, economic and social issues are interlinked. It recommended that the three be integrated into development decision making.
In defining sustainable development, the Commission acknowledged the need for both intra- and intergenerational equity – development that meets not only today’s human needs but also those of more people in the future. Changing drivers, such as population growth, economic activities and consumption patterns, have placed increasing pressure on the environment. Serious and persistent barriers to sustainable development remain. In the past 20 years, there has been limited integration of environment into development decision making.
Environmental degradation is therefore undermining development and threatens future development progress. Development is a process that enables people to better their well-being. Long-term development can only be achieved through sustainable management of various assets: financial, material, human, social and natural. Natural assets, including water, soils, plants and animals, underpin people’s livelihoods. Environmental degradation also threatens all aspects of human well-being. Environmental degradation has been demonstrably linked to human health problems, including some types of cancers, vector-borne diseases, emerging animal to human disease transfer, nutritional deficits and respiratory illnesses.
The Green New Deal for Livermore indivisible 04142019 Tony Green
The recent midterm elections resulted in the election of new members of congress. One of them, Alexandria Ocasio-Cortez has proposed what has been described as the Green New Deal modeled after the programs the government used in the 1930’s to pull the country out of the Great Depression. The goal of the groundbreaking legislation is to mitigate the effects of climate change while simultaneously creating a fair and just economy. Hear about what the New Green Deal proposes, why it is nothing new and what needs to happen for this legislation to become a reality.
Based on Erik Reinert, How Rich Countries Got Rich ... and Why Poor Countries Stay Poor (2007), London: Constable, Chapter 8: “Get the economic activities right”, or, the Lost Art of Creating Middle-Income Countries. Further discussion on how to make upper-middle income county out of middle-income trap. And how to synchronize different aspect on developmental policy in modern era.
PPT is based on the sustainable development goals basically on goal 7 and goal 13. The Sustainable Development Goals (SDGs), otherwise known as the Global Goals, are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. The SDGs work in the spirit of partnership and pragmatism to make the right choices now to improve life, in a sustainable way, for future generations.
Part IV: Our Future is Worth It: How YOUth can take ACTION for Sustainable De...EOTO World
The final installment of the Rio+20 toolkit series that focuses on the concept of the Institutional Framework for Sustainable Development and how to use the Arts to spread the word!
EOTO World Officially Supports Friend Our World EOTO World
Friend Our World press release that includes the mention of EOTO World. Children around the globe are invited to experience the peace focused online festival. Teacher Ambassadors are invited to introduce Friend Our World in classes. Get involved!
EOTO World honored as a Top-Ranked Nonprofit 2013EOTO World
EOTO World was among one of the firsts groups of nonprofits to receive the 2013 Top-Rated Awards from Great Nonprofits, thanks to reviews from the international community.
Post-2015 Outcome Document Press ReleaseEOTO World
EOTO World commends the progress on the road map to a post-2015 agenda and calls for areas of strength in creating a culture of peace to eradicate poverty.
This report provides a synopsis of the global Internet forum on International Leadership for the MDGs and Leveraging Technology for Human Rights and Peace
Declaración para Rio+20: 63 laureados de medio ambiente de 37 paises piden a los gobiernos en Rio+20 ser pioneros del cambio y la inovación social.
Declaration on Rio+20: 63 Environmental Laureates from 37 countries ask governments in Rio+20 to be pioneers and and social innovators.
The paper arises many questions related to issues covered under the concept of sustainable development. Sustainable development mainly focuses on quality of life which is highly dependent upon use of natural resources and thus these resources must be sustained. The present concept of sustainable global enterprise will help to achieve three basic goals known as corporate responsibility, environmental protection and social responsiveness. The concept of sustainable development also focuses on issues related to women as they play a significant role in policy of sustainable development. Women issues are basically linked with population and fertility. The development process worldwide has contributed to increase in economic and social inequalities, environment degradation and has also led to growth in poverty.
Sustainability 3.0: Individuals make the difference.René P.M. Stevens
Sustainability and corporate social responsibility may be topics of interest, but they have little to do with individuals. How can an individual contribute to a sustainable world, now and in the future? Businesses can have an effect by involving their employees in their sustainability policy. For them however, it is not enough to say that they work in a sustainable building. The more important point is whether their behaviour inside that building is sustainable. Facility managers can encourage this kind of behaviour. Author: René P.M. Stevens MSC Arch./MBA. First published in the Dutch Facility Management Magazine, November 2010.
Agenda 21 is a comprehensive plan of action to be taken globally, nationally and locally by organizations of the United Nations System, Governments, and Major Groups in every area in which human impacts on the environment.
Agenda 21, the Rio Declaration on Environment and Development, and the Statement of principles for the Sustainable Management of Forests were adopted by more than 178 Governments at the United Nations Conference on Environment and Development (UNCED) held in Rio de Janeiro, Brazil, 3 to 14 June 1992.
Gec 2014 wall walk (uploaded to slideshare)Emily Benson
The Green Economy Coalition is the world's largest alliance of organisations committed to a green economy. Each year all our members come together to discuss our purpose, activities and objectives, and we have a look backwards to see where we have come from. This is our story so far.... Take a look.
FInance For Development : Final Projectmuktadirmahin
In this Power Point Presentation I have tried to give an idea about the Sustainable Development Of Goals and the impact of the International Official finance on developing countries ; Importance of PPP for the future developments and about the Climate change. All information has been taken from WBI MOOC resources. Thank you.
The High Level Panel on the Post-2015 Development Agenda today released “A New Global Partnership: Eradicate Poverty and Transform Economies through Sustainable Development,” a report which sets out a universal agenda to eradicate extreme poverty from the face of the earth by 2030, and deliver on the promise of sustainable development. The report calls upon the world to rally around a new Global Partnership that offers hope and a role to every person in the world.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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Part III: Our Future is Worth It: How YOUth can take ACTION for Sustainable Development
1. A Rio+20
Toolkit Series :
Part III
Our Future is Worth It:
How YOUth can take ACTION
for Sustainable Development
In partnership with:
2. Moving toward a Sustainable Future!
IN THIS ISSUE Recalling the focus of Rio+20
In the previous toolkits, we discussed what Sustainable Development is, the
Recalling Rio+20 story of Rio+20 and how to take basic actions to start impacting your world.
and Moving Let us take a quick look back to remember key points for Rio+20.
from Brown to
Green The Conference will revolve around 2 main themes:
p. 1
The Green Economy in the context of Poverty Eradication and Sustainable
Defining Green Development
Economy The Institutional Framework for Sustainable Development
pp. 2-3
and 7 Critical Issues:
Green Jobs and
Key Cities, Disasters, Energy, Food, Jobs, Oceans and Water.
Challenges
p. 4
Using Media as Moving from Brown to Green
an Advocacy As young people, we are all concerned with growth, development, income,
Tool and jobs.
p. 5
Economy refers to the whole set of production, distribution and consumption
Sample Letters of goods and services in a country or in the world. Sustainable Development
pp. 6-7 encompasses an economic pillar which is a crucial factor in ensuring income
generation and sustained human activity and jobs.
Creating
Your own The system of economy that the world currently uses is called the Brown
Media Economy. The Brown Economy is an economy that lacks respectful use of
pp. 8-9 environmental resources and provides enough wealth for communities to live
well. The future of Sustainable Development depends to a large extent on
Contacts
whether we can move from a Brown Economy to a Green Economy.
p. 10
1
3. Defining a Green Economy
The resources we have on Earth are limited. Current practices use more resources than is healthy for the planet.
Collectively, we prevent a large section of the world from enjoying the benefits of economic growth. Our economic
growth pollutes nature, aggravates social inequality and erodes fertile land.
We desperately need to change the pattern of our economy and our consumption. Changing our economy to one
that is green is an important part of the Rio+20 agenda. A Green Economy can help us to eradicate poverty and
ensure Sustainable Development.
There is no agreed definition of a Green Economy. However, it is generally agreed that a Green Economy should
include low carbon emissions, resource efficiency and social inclusion.
Low Carbon Emissions: Socially Inclusive: Resource Efficiency:
Public and private industries Currently, wealth and Current forms of
are partly responsible for income are not being consumption and production
releasing dangerous levels of fairly distributed. A Green are rapidly depleting the
carbon dioxide (CO2) into the Economy should provide fair natural resources available
atmosphere. CO2 is known to access to social and on Earth. A clearly defined
contribute to climate change. economic benefits. This Green Economy would
In a Green Economy, these includes equal access to commit us to use natural
industries would be required jobs, healthcare and resources in ways that
to control their emissions. education. conserve them and
over-exploit the
Earth.
Below are some additional principles which are necessary to create a Green Economy.
Can you think of any others ?
The United Nations Environment Programme (UNEP) has offered some perspectives for policy makers on how to
transition into a Green Economy. You can read more in Towards a Green Economy, a Synthesis Report:
http://www.unep.org/greeneconomy/Portals/88/documents/ger/GER_synthesis_en.pdf
Check out the following UNCSD Major Group for Children and Youth infographic which looks at the puzzle pieces
that we need for a thriving Green Economy! The UNCSD Major Group for Children and Youth have called for
these elements to be recognised in the Outcome Document for Rio+20.
2
4.
5. Creating Green Jobs for Young People
According to the International Labour Organization (ILO), young people are three
times more likely to be unemployed than adults. Over 75 million youth
worldwide are currently looking for work. Millions of jobs in key sectors would need
to transition into more sustainable practices within a Green Economy. These jobs
would also directly benefit young people struggling to find employment. Building a
Green Economy is especially relevant to children and youth. Future generations are
more likely to face shortages of food, water and energy, if we continue to operate in
the way that we do.
Challenges of Key Economic Sectors
Food
The population of the world is expected to increase to 9 billion by
2050. Green agriculture has the potential of combating food
insecurity as well as providing jobs.
Tourism
Global tourism accounts for 5% GDP and about 8% of employment.
Tourism also accounts for a large part of CO2 emissions and damages
healthy ecosystems.
Industry
Manufacturing is responsible for about 20% of CO2 emissions and
17% global air pollution! However, it also provides over 35% of
global jobs.
Energy
The energy sector is responsible for about 2/3 of global greenhouse
gas emissions. Investing in renewable energy could help us avoid
global temperature increases by reducing CO2 emissions.
Facts and figures taken from:
1. Towards a Green Economy: Pathways to Sustainable Development and
Poverty Eradication - A Synthesis for Policy Makers, UNEP - 2011.
2. Recommendations on Future Financing Options..., UNFCCC - 2009.
Did you know?
Economic growth is usually measured in Gross Domestic Product (GDP) which
often is used to represent well-being.
total country income ÷ number of people in country = GDP per capita
However, GDP does not consider the ecological and social consequences of
producing wealth. Can you think of other indicators that can measure the success
economy?
Consider Gross National Happiness Index that measures the mental, physical,
spiritual and emotional well-being of people as factors to economic success:
http://www.youtube.com/watch?v=7Zqdqa4YNvI
Want to learn more about efforts toward the transition of a Green Economy?
Check out the Green Economy Coalition: http://www.greeneconomycoalition.org/big-
picture. To keep up with the latest news on Green Economy progress, visit:
http://www.guardian.co.uk/environment/green-economy .
4
6. Using the Media as an Advocacy Tool
Media can be used for advocacy and/or lobbying to influence attitudes in society and policies.
By Media we refer to:
Online and printed newspapers and/or magazines
Television
Social Media (including Blogs)
Photo-Journalism
Radio
Internet News
Independent Film and Cinema
One way to influence the media is to write a letter or article. The following points will help you write an
effective piece.
How to Write a Letter or Article
Make sure you are clear about who you are writing for. For example, if you are writing for a community
which relies on agriculture, you may want to explain sustainability through community issues. Use terms
which your audience will understand.
Keep it short and concise. You are more likely to make an impact if you present short, simple facts. Avoid
long sentences. Check if the platform you are writing for has a word limit and if so, stay within it.
Make it relevant. Usually letters refer to a recent event or article. Choose a popular issue and make sure you
connect why it is relevant and should be discussed.
Label your submission clearly. Remember that newspapers receive a lot of mail, so if sending by post make
sure to label your letter and envelope clearly. If sending via email, be sure to include a clear subject line.
Stick to a single issue. Make the issue clear at the very beginning. It is easier to call for action over a specific
issue than if you present a lot of them without much detail.
Use facts and figures. Back up what you are saying with evidence.
Make your conclusion strong. End the letter with the message that you want people to remember and act
upon.
Avoid using jargon and complicated language. This may prevent the reader from fully understanding your
message.
Proof read. Watch out for typing and grammatical errors. Have a friend read your article to see if he or she
understands it.
To put these letter writing tips into action, take a look at the sample letters on the next pages.
5
7. Letter to a Local Store
The following is a letter sent to a local gardening store. You could use this type of letter to convince local
businesses to be more sustainable.
Dear HOME/GARDEN STORE:
I come to your store whenever I need anything for my home. I love your store, however, I have some real
concerns about some of the products you are selling. I want to know what I'm buying is safe for everyone,
and I am hoping you can be a leader and a resource in this area.
Did you know that homeowners use up to 10 times more chemical pesticides per acre on their lawns than
farmers use on their crops? 70 million tons of fertilizers are applied to residential lawns and gardens. Where
pesticides are used, of 103.9 million households with lawns, more than half use insecticides; 40 million use
herbicides and 14 million use fungicides. Many conventional pesticides used on lawns pose threats to human
health and wildlife. Clorphyrifos (Dursban) has been banned because it poses threats to children's brain and
nervous system development, and is still in store shelves!
Pesticides from our lawns don't just stay outside, but end up in our indoor air and on all indoor surfaces,
usually in the form of floor dust. Exposure to household pesticides is associated with an elevated risk of
childhood leukemia. Not to mention, 95% of streams sampled contained at least one pesticide. Synthetic
fertilizers spiked with nitrogen and phosphorous readily run off lawns or penetrate oversaturated soil,
move into our ground water, storm drains and streams.
Please consider providing non-toxic, organic land care products at the very least as an alternative to
synthetic pesticides or fertilizers--in good conscience, it would be best if you offered only or primarily non-
toxic products.
Further, it would be great if you could carry home-building supplies and products made from rapidly
renewable materials, such as bamboo flooring, natural linoleum, cork and textiles made from wool, sisal,
hemp and organic cotton. I would choose those any day over the alternatives. If you make these strides, I
can guarantee I will continue to come to your store, and proudly encourage everyone else to shop with you
for those very reasons.
Best regards,
Your Name
Your Address
Your Email Address
Your Phone Number
6
8. Letter to an Editor
This is a letter sent to a newspaper or magazine editor about an article that was written. What is the
significant difference between this letter and the one on the previous page?
Dear Editor:
As the world examines the achievements and challenges towards eradicating HIV/AIDS on this World AIDS
Day, we must take a critical look at the conflicting realities making women and girls vulnerable to the
perpetual face of HIV/AIDS. Access to treatment is extending the lives of HIV-positive people in remarkable
ways, and yet unwanted pregnancy among HIV-positive women is on the rise. While incidents of HIV are
declining in some African regions, women continue to become infected through sexual transmission at
alarmingly high rates. Unless steps are taken to address their HIV/AIDS and sexual and reproductive health
needs, women and girls will remain the unwilling victims of this deadly epidemic.
Contrary to what some may think, marriage poses significant risk of HIV infection for women in many parts
of the world. In fact, more than eighty percent of new HIV infections in women occur in marriage or in
long-term relationships. Despite global recognition of the unique vulnerabilities of women and girls to HIV
infection, U.S. HIV prevention policy continues to emphasize abstinence education ahead of tools, like
condom use, that would better safe-guard women’s health. Tragically, it also has all but abandoned its 40
year leadership of support for international family planning. The vast amount of funding for HIV/AIDS
prevention are rarely, if ever, integrated with family planning and reproductive health programs that pro-
vide desperately needed services to women and their families.
Only through financial and political support for the integration of HIV/AIDS and family planning services do
we give women and girls a true chance at survival. That would be something to celebrate.
Sincerely,
Your Name
Your Address
Your Email
Your Phone Number
7
9. Creating your own Media
Earlier, we discussed how to use media to spread the word about sustainability.
Traditional media like newspapers, journals, news stations and radio are all
important ways to get your message across. Often traditional media is not as far
reaching as you may hope in getting out the message you want.
The 20th Century boost of innovation in technology gave us social media tools like
Facebook, Twitter, MySpace, Tumblr and many others. Social media has become
just as important to spread a message as traditional media. Below are some tips
to create your own media brand to add to the sustainability movement.
Be Free
Many advertising spaces on the Internet are free. Do a search on free spaces to
blog, advertise and network so you can spread your message. If you are a youth
without Internet access, you can start by visiting places where you can find many
people gathering and talk to them there.
Investigate
Find out all you can about sustainability. Turn that information into a series of
presentations that you can do in person and/or online. Both online and offline
presentations should represent your personality! People are bound to become
excited just because you are active and showing enthusiasm towards the subject.
There may even be opportunities to learn from each other.
Spark it
Every good piece of media has what marketing executives call a “spark”. The
spark is that great line that is brief, catchy and says a mouthful all in one. One
example of a spark in sustainability is “Go Green”. Both words give you instant
meaning and imply a change in behaviour. Much in the same way, your media
should create its own spark.
What is the one thing you can say that fits your personality and makes a
statement about sustainability? Start brainstorming and let the sparks fly. Test out
your spark first with friends and family before putting it out to the world. Extra
insight is always helpful.
Less is More
Long, drawn out points are BOR-ING! Keep your points short, with 3-4 points per
topic. If you choose to write a blog, keep it within 800-1000 words.
8
10. Maximising your Impact through Social Media
Using social media opens up the possibility of mobilising a lot of people
beyond your circle of friends. It is important to make Sustainable
Development concepts accessible and inspire people to take action.
Focus your social media activity (such as tweets, Facebook updates and blogs)
on a specific issue to raise awareness on a global platform.
Social Media Tips Blogging
Blogs can be a good source of communication for young people to talk
Check out Blog.com for
fast tips to create your blog about Sustainable Development. Start by searching for similar blogs on
the topic- what do you notice is missing in the conversation? You can
Consider sharing your start your own blog once you figure out the perspective you would
photo albums on popular
platforms like SlideShare like to bring to the online communities you researched.
Create short animated Photos
movie messages with
xtranormal.com Images speak for themselves! A single photo can send out powerful
messages that make people think. Try your photography skills,
Create your own media
campaign on create a Tumblr account.
youtrust.org
Videos
Create short videos about Sustainable Development issues to raise
awareness. Make sure that your video is appealing and enthusiastic. If you use
special effects like animations and flash graphics for your video, make sure they
do not overpower your message. For example, you should not use music,
animation, flash graphics and talk all at the same time.
Twitter
Tweets are short messages of 140 characters or less, usually used to share
messages publicly. Creating a twitter account is a fast way to send and receive
messages about Rio+20. You can retweet from many other Twitter users who
post about the conference. Follow the official conference twitter account
@UN_Rioplus20 and hashtags #Rioplus20 and #mgcy to see what people are
saying!
Facebook
Start a Facebook page, group or event. Tag your friends, update your status
(maybe one Sustainable Development fact a day) and spread the message
through your profile pictures. Create a photo album, share links, comment and
“like” pages relevant to Sustainable Development.
What about those who do not have Internet access?
Every young person deserves to have his or her perspective on Sustainable
Development heard. You can support youth that lack access to the Internet by
sharing information with them in workshops and personal conversations.
Record their message. What do youth without internet access have to say about
Sustainable Development? Share their messages through your networks to add
additional perspectives to your online conversations. Lack of Internet access
should not be an obstacle in crafting our future!
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11. THANK YOU
This completes the third section of our toolkit series. In our final installment, learn more about the
Institutional Framework for Sustainable Development and how to use The Arts to advocate for sustainability!
CONTACT US
If you are interested in getting involved, taking action, or simply knowing
more about what we’re doing, feel free to contact any of us for more
information:
MAJOR GROUP FOR CHILDREN AND YOUTH
Website: http://uncsdchildrenyouth.org/
Facebook: www.facebook.com/UNCSDYouthCaucus
Twitter: @MGCY_UNCSD
EARTH CHARTER INTERNATIONAL
Website: http://www.earthcharterinaction.org/
Facebook: http://www.facebook.com/EarthCharter
Twitter: @earthcharter
EOTO WORLD
Website: http://www.eotoworld.org/
Facebook: http://www.facebook.com/EOTOWorld
Twitter: @EOTOWorld
Thanks and Acknowledgements
Authors : Barkha Mossae (Mauritius), Sasha Pratt (UK), Neringa
Miliauskaite (Lithuania), Elischia Fludd (USA), Nora Mahmoud (Costa
Rica/USA) .
Photo Credits: Oliver Rieche, Cynthia Keza and Vietnam Jump ,
Radomir Dolejsi, and Kyle Kaianaupuni Robertson.
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