The target audience for the film is young people aged 16-25 who live or have lived in a lower-class lifestyle, as the film reflects life in a lower-class area and deals with crime and drug use, which would be relatable to this group. The film features a main character who is a girl, so it may attract more girls, but it also aims to attract both female and male audiences equally. While the film includes people of various races, the primary target audience is white British, as it is set in southeast London where many races are represented.

1. EVALUATION PART 2
Who would be the audience for
your product?

2. TARGET AUDIENCE- LIFESTYLE
 The film reflects life in a lower class area, with aspects
of crime and drug taking. The target audience would
be those who live or have lived a similar lifestyle as it
can be relatable, which could bring emotion or
nostalgia to the viewer. It’s unlikely someone from a
higher class would want to see a film about the lower
class.

3. TARGET AUDIENCE- AGE
 The age group my product targets are young people
between the ages of 16-25. This is because the film
contains drugs and violence so it couldn’t be any
younger. The characters are also around this age and
so it’s more relatable to young people in terms of
similar behavior social groups and problems.

4. TARGET AUDIENCE-GENDER
 The films target in terms of gender is equal, characters
are of female and male genders. However, seeing as
the main character is a girl, it may attract more girls the
same as if it was a boy it would attract a male
audience more.

5. TARGET AUDIENCE- RACE
 The majority of my characters are white but I have
people of other races in my film. The main target
audience would be White-British but it also targets
other racial groups as it reflects people of many races
in south-east London. However, in my sequence, we
can’t see that there are different racial groups and so
this doesn’t come across.