Peter is the target audience for a marketing campaign. He is a college student between ages 17-22 with little disposable income. He socializes on campus and at local bars and clubs. Peter enjoys popular brands like Strongbow hard cider, iPods, movies, magazines like Kerrang, and new video game consoles. He wears trendy clothing from brands like Criminal Damage and Converse shoes. Peter's hobbies include attending music festivals, gaming with friends, and socializing at college parties.