2. What sort of film are we marketing?
• Genre: Social Realism – examples of which include ‘Kidulthood’, ‘Trainspotting’ and ‘Skins’.
• Theme: The storyline will focus on elements of urban lifestyle such as drugs, violence and rave
scenes.
• Budget: This genre of film will have a low budget as the locations, costumes and effects will all
be based on a ‘street’ theme with elements of realism.
• Style: Montage editing will be a key feature in order to stimulate the audience with quick shots
of action, possibly including occasional hand held camera shots to portray drama and
incandescent/strobe lighting to create a contrast between scenes.
• Stars: The star of this teaser trailer would be the protagonist character of an 18 year old male
college student, who gets caught up in gang lifestyle with the influence of a female love interest.
Other characters may include fellow gang members, and a main antagonist amongst them.
4. Who are our target audience?
• Our target audience would be primarily 15-25
year old males with a smaller percentage of 15-
25 year old females, based on the target
audiences of existing social realism films.
5. What is our unique selling point?
• Our film is based on realism and highlights
real issues that youth today are facing, in a
way that uses artistic elements such as
lighting, camerawork, music and mise-en-
scene to portray the message in a way that
stimulates the audience and creates a climax.
6. What is our ‘brand’ going to look like?
• Our ‘brand’ is going to have an urban ‘street’
theme, using several visual stimulators such as
needle/knife props, urban environments,
drum ‘n’ bass music and hooded costume to
create an uncomfortable tension surrounding
certain characters.
For the audience to
identify our brand, our
brand identity logo will
be located on the poster
and at a subtle point
within the teaser trailer.
7. What sort of distribution company
would sell a film like the one we are
marketing?
• An independent distribution company might
sell our film as there is more of a focus on the
artistic elements than the box office revenue
in social realism films. An example of this is
‘Revolver Entertainment’, an independent film
company that distributed social realism film
‘Kidulthood’.
8. What signifiers are we going to
include in our poster/trailer?
• Dark clothing
• Urban setting
• Alcohol/drug props
• School books
• Low key lighting
• Hand held camera shots
• Montage editing
