This document analyzes how a media product represents different social groups through its characters. It notes that the one identifiable character is male, possibly sending a stereotypical message. It also depicts the main character, a teenager, as irresponsible and feeling insecure, reflecting beliefs about today's youth. Through setting and costume, the character is identified as low class in south London. Finally, the product is described as stereotypical of young black males, linking the character's criminality to his race and residence. The target audience of teenagers and young adults may relate to feelings of insecurity.