The film represents particular social groups through its portrayal of location, costumes, gender, and target audience. It depicts the rough area of East London where gangs hang out in alleyways by doing a panning shot. The drug dealer dresses baggy to conceal his identity, while the boss wears a smart suit showing his higher authority. Only male characters are featured to represent statistics showing most drug crimes are by males and to appeal to its target audience of young male teenagers interested in crime/mystery genres depicting drugs and anti-social behavior. Students in the film are shown to be innocent and unaware of such social groups upon discovering drugs.