The Parooz app team outlines a strategy to grow its user base from 50,000 to 2 million in six months through offline marketing, collaborations with restaurants and salons, and unique user acquisition methods such as offering complimentary Wi-Fi and discount coupons. The strategy also includes customer retention measures, such as offering premium accounts regularly, gender mix improvement tactics, and safety features like a warning button for girls. Additionally, enhancing social media presence, SEO, and content marketing are emphasized to increase visibility and engagement.

1. ADVERTISENT STRATEGY FOR PAROOZ
APP
PAROOZ APP
TEAM MEMBER
SHASHANK SHEKHAR
ROHIT VOHRA
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2. How to grow user base from 50k to 2MN in 6 months – channel strategy,
partnership
opportunities or any other unique user acquisition methods
opportunities or any other unique user acquisition methods
❖ To increase the number of app installation, Parooz
need to step into offline marketing.
❖ Collaboration with Restaurants
❖ Collaboration with Saloons
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3. Collaboration With
Restaurants
❖ The idea of provision of a complimentary wi-fi.
❖ Once people connect to wi-fi , they would first have to download the
Parooz app
❖ Once they downloaded the app , we would ask them to sign up
through their Facebook accounts and then they would be able to use
complimentary wi-fi
❖ On their first install, we would also give them discount coupons of
the restaurant.
❖ This model could also be replicated in unisex salons spread out
through the cities.
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4. Cost
Cost Of Wi-Fi Cash Back Total Cost on one Restaurant
Rs 1200 For One
Month
Rs 50 for the First Day
(Rs 30 to the Customers & Rs20 to the
Restaurants
Rs 1200
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5. Retaining The Customers
❖ Existing Solutions like Tinder and others have constraints on viewing (maximum
number of matches) and you need to switch to a premium account.
❖ Opportunity:- Parooz will provide its users premium account on every alternate
day.
❖ This would serve as a measure to retain the customers.
❖ Competitive advantage over the others.
❖ Customer retention would be enhanced as a consequence, thereby improving the
google app store ranking.
❖ Once we acquire the customers for one week , we would be sending offers
through email marketing for further information.
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6. How to get a better gender mix in
the app
For Girls
Free Premium
Account for Girls
for Five months
Sending girls
notification about
the exact same
interest.
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7. How to take the casual feeling on dating app, so more parents approve of it
or consider
it safe
it safe
❖ Warning button for girl:- if in case the boy misbehaves with the girl, in this case
the girl has an option to click on the warning button , where SOS would be sent
to the parents or nearby police station , and the warning button image would be
different as to confuse the boy.
❖ Once the dating is confirmed , parent may ask about information regarding the
boy so that they get assured that they are sending their girls to the right person.
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8. Positioning – how to differentiate in cluttered
market
❖ More focus on the CPA rather than CPC.
❖ Providing them incentives every time , which would
allow retain the customers which is missing in today’s
dating app where they focus more on dating and
ignores important factor in this domain.
❖ More focus on the safety factor as this field requires
enormous safety measures.
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9. Any other feature that you would like to add/ idea you
would like to implement
❖ Improving the content on Facebook , as there are millions of peoples on FB
and Parooz need to post content related to Dating and needs to show the
safety factor to the public by taking testimonials of its users.
❖ Need to have twitter account , as we could target more audience through
it.
❖ Once a couples dated through Parooz , asking them to upload on instagram
and tagging Parooz , so that it reached out to the maximum audience.
❖ Improving the website and the SEO so that if someone searches for it
online , Parooz would be visible. Moreover, there needs to be more
keywords added and the company needs to work on its content to improve
the page rank and visibility on the first page .
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10. ❖ Improving SEO will provide a base for improving
alexa rank.
❖ Should provide special incentive to the couples who
came together through Parooz app.
❖ Once they provide them incentives , Parooz should
focus on maximum promotion and branding by
posting their pictures , their blogs on social media.
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11. –Thank you for your time
“The Internet has been the most fundamental change during my lifetime
and for hundreds of years.”
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