Laila Majnu is a new dating app startup that aims to connect people across the world. It uses a combination of geo-location and matching algorithms to provide personalized matches and refine search results. The app focuses on privacy and removing fake profiles using face recognition technology. It sees opportunities in its niche focus and improving algorithms. Competitors include apps that use geo-location or matching algorithms. The presentation outlines the company's value proposition, product details, pricing, distribution and processes to achieve its goal of becoming India's best dating app.

4. Single?? Ready to
mingle ??
But confused about
the right one...

5. Fed up with traditional dating sites??
Don’t want to recieve any more abusive,
insulting or creepy texts??

6. Well, here we are...!!!!
Laila Majnu
Search your love

7. Yes, you heard it right . We’ll help you to find your partner
→Laila Majnu an android application which helps you to find
your love
→ All you need to do is sign in and give your biodata leave rest
to us.
→ We evaluate our database and match you with the perfect
one

8. NO more fake profiles and abusive, insulting or creepy texts
Your privacy and comfort is our first
priority

10. Laila Majnu is an new startup which
helps people to socialize. It is an android
application which connects people across
the world

12. STRENGTHS
→ Strong demand
→ Niche target audience
→ Innovative products
WEAKNESSES
→ difficulty to enter the market
→ privacy concerns
→ fake profiles and abusive
texts
→ retaining customers long
term
→ depending on premium
subscriptions

13. OPPORTUNITIES
→ Ability to create a “NICHE”
dating experience
→ premium plans can expand
popular features
→ Ability to improve matching
algorithms using face recognition
technology
THREATS
→ strong competition that offers
similar product
→ low retention rate
→ ”FREEMIUM” revenue model
doesn’t work well
→ downward price competition
and pressure on premium models

15. GEO LOCATION BASED
→ Tinder
→ Tangle
→ Bumble
MATCHING ALGORITHM BASED
→E Harmony
COMPETITOR ANALYSIS

16. WHAT MAKES OUR APP STAND OUT OF THE QUEUE?
→ we don’t use one method like other apps i.e., Geo location, Algorithm
based
→ we follow a strategy which comprises of both the methods, first we
refine the result based on algorithm and give preference in geolocation
based
→ we won’t encourage fake profiles for this we use face recognition
technology
→ we don’t encourage any abusive or creepy texts. your privacy and
comfort is our first priority.

17. MARKET OVERVIEW

18. MARKET SEGMENTATION
Segmentation is done based on geographical and behavioral
segmentation
→ on the basis of purpose of use of app
1. marriage
2. socialize
3. casual
→ our search results were given preference according to
geographical location

19. MARKET POSITIONING
Laila Majnu is clearly positioned in the market as
simple user friendly dating app
we choose competitive frame of reference i.e. we
identify our key competitors and analyze them with
much effort to provide better services to the customers
than competitors
we communicate our POP's and POD's effectively with
our target customers

20. POP’s
→ choose the one you like
→ offering option to chat
with the one matched
→ premium features for
better search
POD’s
→ face recognition
technology to remove fake
profiles
→ we combine geo-location
based and matching
algorithms to provide
better searches
→ Expertise panel for
suggestions
→ no more abusive,
insulting and creepy
texts

21. MARKET ENTRY
Laila Majnu will be initially available in play store.
Gradually we will make it available both in windows store
and app store

22. MARKET NEEDS/WANTS
→ Customers fed up with fake profiles,
they wanted an app which shows only
genuine profiles.
→ They don't want too many search
results which don't match their
preferences.
→ Customers no more wanted to receive
abusive, insulting or creepy texts.
→ Customers wanted to know much more
info about potential match.

23. TARGETED CUSTOMERS
Laila Majnu targeted people between age 22 and 30,
who were in search of perfect partners such as
introverts, working professionals.

25. The main objective of the company is to provide a social
platform to build relationship between strangers. The
company doesn’t expect to rake in huge moolah suddenly
on launch but is optimistic about being a profitable
venture once people warm up to the idea.
→ To have 10 Million subscribers in a year after
establishing in App-store and Android platform.
→ To Maintain a steady conversion rate of 8-10% for
premium
→ To strictly serve the purpose for which it has been
framed.
→ To Provide the best experience
→ To Build trust and build a brand
→ To become India’s best dating app.

29. we aim at providing high-quality service to our target
customers. The available apps addressing dating falls
short of expectations as they contain number of fake
profiles and the unknown vulgar texts and they also
falls short of the method used for matching some uses
geo location others algorithm based where as we combine
both of them to give excellent customer satisfaction.
And also we priced our premium services a bit lower than
the competitors to give customer value for money
satisfaction.

30. COLLABORATORS
→ Google Ad works
→ Play store
→ Advertisement agencies
→ Algorithm developers
→ Love gurus

31. COMPANY
Laila Majnu’s ultimate goal is to be the best dating app available
in the market.
It wanted to be the one-stop dating app in case one wanted so a
lot of effort was spent on data collection and removing fake
profiles so that it can satisfy its customers to a great extent.
The entire algorithm developer team is responsible for the app
which has a simple and user-friendly interface.
Every employee of the company is a stakeholder here.

32. competitors

33. Geo location based
Matching algorithm based

34. CONTEXT

35. The current Socio environmental factors are in favour of startups such as dating apps.
The Economic are also favourable since lot of incentives are made available for startups.
Technological factors have a very important bearing on the entire app infrastructure. With the goal
of freemium being implemented by providing wants of the customers in premium versions
Excellent service of the app in terms of initial customers increase the trust of the target customers in
the app.
This increases the loyal user base of the app and enhances the brand as a potent dating app.

37. CUSTOMER VALUE
→ Working towards customer delight will obtain
customer loyalty gradually.
→ It is very important for an DATING app to provide
ge ui e i for atio a d pri a y setti gs to it’s target
customers which we do

38. COLLABORATOR VALUE
As the ra d’s isi ility gets i reased i the target arket
providing collaborators a larger platform.
Collaborators can engage closely with the customers
through the app.

39. COMPANY VALUE
The company value is to create a user friendly experience
while searching for partners or chatting . In this way it expects
to be a market leader in this niche segment of dating apps.
This ill stre gthe it’s positio as a relia le app in terms of
no fake profiles, high customer satisfaction etc..

41. PRODUCT
Our product is typically a social search platform which helps people to chat
and build relationships.
Our products include:
Free products
→ free membership
→ unlimited search
→ unlimited chat with the paired one
→ basic information of the profiles
→ genuine profiles
Premium products
→ Suggestions from love gurus
→ limited search
→ know the ones who liked you
→ more personalized details of the profiles

42. SERVICE
We aim at providing best customer service to the clients. In our premium
version we include number of services which the customer wanted from a dating
app. we innovate regularly to provide the best customer satisfaction
We provide love guru service to the customers
We receive feed back for our love gurus from customers to increase the quality
of service.
We offer limited search so that the customer gets relevant searches.
We show you the profiles of those who were interested in you.
We receive feedback from customers and try to increase our customer service.

43. BRAND
Laila Majnu Brand name
Tagline
Brand logo
Relevant, genuine, search Brand mantras
Search your love

44. PRICE
we would charge $5 per month for premium features even though it
is low, we choose it to start generating revenue in the early stages of
app. if subscriptions reach 20% of the total traffic we would increase
the charges including innovating features to premium model we
don't want our premium subscribes to be more than 20% of the total
traffic because we rely on free users to attract more users to use the
app.

45. INCENTIVES
free subscription for all premium features for 10 days,
Reward system
Every new user will be given a fixed amount of points
Get more points by inviting friends, by using premium features or
reporting fake profiles.
If you are a Loveguru, get points based on the rating by the customer
asking for advice.
Extra discounts for the LoveGurus
Use points to get discounts in buying premium features or getting
featured weekly

46. COMMUNICATION
Official Blogs
featuring emails
featuring in Social Media groups and communities
promote the app through promo videos
Shout out on social channels
Contact Tech and app Review bloggers
Asking user to rate and share

47. DISTRIBUTION
Our distribution channels are:
we use app store optimization to make our app more visible.

49. INFRASTRUCTURE
→ Love gurus
→ Algorithm developers
→ Technical Team
→ Marketing Team
→ Operation Team
→ Finance Team

50. PROCESS
→ Prepare editorial calendar with date of release of news, announcements
and promotional activities.
→ App testing, Official Launch and press release.
→ Promotion of the app on all social media networking sites
→ featuring of the app’s teaser o YouTube and creation of blog posts
→ Getting featured on major app review sites
→ pushing notification updates through mails and messages and updating the
features of App.
→ Developing strategies to maintain customer retention and growth
→ focus on new target market and expansion by collaborating with other
major brands.

51. SCHEDULE
• Launch of app
• Relentless publicity
• After few months check the subscribers and reach
• Check the best premium plan and improvise
• Analyze customer review and opinion and improvise
• Increase the intensity of advertising and try and widen
reach further

52. RECAP

53. Disclaimer
This presentation was made by
pogiri venkata sai sasidhar, nit
silchar, under the guidance of
Prof. Sameer Mathur