Are you a startup looking to scale, but only have a web presence? Discover the top five reasons why your startup may need an app today.

1. ARE YOU A STARTUP
LOOKING TO SCALE
BUT ONLY HAVE A
WEB PRESENCE?
D I G I R U U
Discover The Top Five
Reasons Why Your Startup
May Need An App Today.

2. Hi, I'm Aman Birdi, founder of
Digiruu.
Think of me as the Alfred to
your Batman.
I'm here to give you a little
helping hand.
WEBSITES CREATE NEW CUSTOMERS.
APPS CREATE LOYALTY.
Often founders begin with a website for their startup that
validates their idea and disrupts the market. But then
something unexpected happens. They start to lose traction
and become vulnerable to competition – a scenario every
founder dreads.
Here’s the problem: your customers spend up to five hours
a day on mobile, 92% of which is in apps with the
remaining 8% on a web browser. You see, websites create
new customers. Brand loyalty though, that’s created through
apps.
Now you might have made a legitimate strategic decision not
to have an app...

3. BUT IF YOU NEED MORE
CONVINCING,
HERE ARE OUR TOP FIVE REASONS
WHY AN APP CAN HELP YOUR
STARTUP SCALE.

4. Your customers carry their phones with them everywhere.
In fact, recent stats have shown that people are spending
over four hours a day on their phone.
Whether you’re selling a product or a service, you can utilise
this time customers are spending on their phone by giving
them a simple way to engage with you through one quick
and easy tap to your app.
More engagement equals higher user retention rates, and
higher retention rates means an increased bottom line.
MAXIMISE
ENGAGEMENT.
1

5. A common mistake startups focus on is getting as many
new customers as possible. The secret is to focus more on
customer retention and building brand loyalty.
Analysts have shown that the cost to gain a new customer is
nearly seven times the amount than to retain an existing
one, who are fourteen times more likely to buy from you.
Having an app allows you to build this loyalty by constantly
reminding your customers about your existence and what
you offer.
BUILD BRAND
LOYALTY.
2

6. STAND OUT FROM
COMPETITION.
Now that you know the cost to gain a new customer, the
last thing you’ll want is to see them move to your
competitors.
A study conducted over the past year showed that 66%
percent of companies that didn’t have a mobile app saw a
decrease in customer loyalty.
Having an app provides you with the opportunity to rectify
this, especially ones that focus on improving customer
service as 47% of customers would take their business to a
competitor within a day of experiencing poor customer
service.
3

7. MARKET MORE
DIRECTLY.
Customers are bombarded with ads on social media and if
yours is one amongst the many, this can reflect badly on
your brand.
Having an app coupled with some clever analytical tools
allows you to understand your customer’s actions and
preferences more accurately.
This will help you to specifically tailor marketing messages
to them and meet their individual needs better. In fact, 70%
of users prefer marketing messages that are aligned to
their personalised interests.
4

8. PROVIDE MORE
VALUE.
Out of all the reasons, this is quite possibly the most
important.
Having a website for your startup is important, but having
an app provides you with the perfect opportunity to
complement it and provide more value to your consumers.
Whether you can offer your users an easier way to interact
with your core service offering or a more convenient way to
contact you, giving them the ability to access your platform
from their pocket should be more than enough of a reason
to build an app for your startup now.
5

9. OKAY, I'M A LITTLE
CONVINCED.
You’ve done the first and hardest step by starting with a
functional website and attracting new customers. Now it’s
time to retain them by maximising engagement and
building brand loyalty.
Here at Digiruu, it’s our mission to help you continue the
growth of your startup by providing you with the
resources, guidance, and expertise needed to create an
app for your business.
I spent just under a decade developing the strategies
needed to build your app and today we have helped
startups all over London to keep up momentum and
launch their first app. Are you next? If so...
YOUR GOLDEN TICKET
Let’s brainstorm how you can scale your startup
in a FREE App Strategy Meeting - a 30-minute
quick chat with an app expert to discuss all about
your business, your goals and your strategy.
Visit quickchat.digiruu.com to get started.